Hasta La Creative!

There was a time when travel-related brands heavily relied on influencers to sell a fantasy. These partnerships often resulted in a Facetuned photograph of a popular figure on a sandy beach, standing in crystal-clear waters with a candy-colored cocktail. Or they could be seen enjoying a picturesque view from their fancy hotel room, perhaps quietly…

For NBC, the new year is bringing a new look. The company is in the midst of a brand refresh–subtly rolling out a new logo in the fall–and continuing the update with a new studio card/curtain raiser, a.k.a. the brandmark, animation and chimes that kick-off NBC programming. Viewers can see the curtain raiser debut during…

More people are buying pre-loved items as they make greener choices, but there’s a long way to go to fix the fashion industry’s climate ills. Between 2021 and 2022, brands’ adoption of resale grew by more than 300%, according to a report by resale platform thredUP, with dozens more apparel companies expanding their online stores…

PPG will continue on as the official paint of the National Hockey League in Canada and the U.S. following a three-year extension of their North American partnership. Financial details and terms were not disclosed. Pittsburgh-based PPG will participate as a sponsor of the 2023 Discover NHL Winter Classic, in which its hometown Penguins will visit…

Not many of us will get the chance to sit by the fire in a cave full of Whoville delicacies like Who Pudding during the winter, or ghost hunt in a firehouse equipped with proton packs for Halloween. These unique worlds have been transformed into a reality through rental spaces where fans’ favorite stories are…

Back in person for the first time since its inaugural summit in 2019, Adweek’s NexTech conference was held earlier this month. For two days, speakers discussed the trends that are shaping the future of marketing. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights…

Those who can go viral do. And they may also teach a class or two while they’re at it.

By now, it’s no secret the power TikTok has when it comes to moments going viral. Many independent artists and those looking to start a music career are turning to the platform to do their own marketing and get in front of the eyes of the right people. Country music artist Cooper Alan has used…

What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture podcast. The future is uncertain, and we can’t predict where it’s headed. But we can talk about it and prepare ourselves for various scenarios. On the end-of-year episode of The Speed of Culture podcast, Suzy…

Lionel Messi tem muitos títulos. Até Copa do Mundo ele ganhou, como você jé deve saber. E como se isso já não fosse o bastante, agora o craque argentino conquistou outra glória: o post mais curtido no Instagram. Desde 2019, a simples foto de um ovo – que depois se revelou uma campanha sobre saúde …

Leia Messi derrotou um ovo e agora é dono da foto com mais curtidas no Instagram na íntegra no B9.