Marketers See Success in Meta’s Advantage+ Shopping Campaigns This Holiday Season

Meta rolled out Advantage+ shopping campaigns for e-commerce and retail advertisers in August. Now, the artificial intelligence-powered ad solution has shown enough promise in its first few months for the company to extend it to verticals, such as consumer packaged goods, entertainment, media and technology. The thinking behind Advantage+ shopping campaigns is to leverage AI…

Paramount to skip TV upfront week

TV network will opt for intimate gatherings earlier in 2023.

20 Cosmetic Gifts – From Sizable Beauty Gift Sets to Versatile 16-Hour Eyeliners (TOPLIST)

(TrendHunter.com) Whether as stocking stuffers or the main event, these cosmetic gits are bound to excite any makeup enthusiast.

The offerings range in price—from luxurious beauty brand clé de peau’s The…

Top 100 Beverage Trends in 2022 – From Functional Digestive Drinks to Peruvian Hard Seltzers (TOPLIST)

(TrendHunter.com) From global takes on seltzer to adaptogenic drinks, the 2022 beverage trends revealed no shortage of innovation.

Despite some reports that we’ve passed the peak seltzer moment, there were…

The Best and Most Artificially Intelligent Agency Holiday Cards of 2022

Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That’s why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of…

Top 5 metaverse activations of 2022

A year-end special edition of Ad Age’s serial metaverse roundup.

Top 100 Toys Trends for 2023 – From Representation-Focused Toy Dolls to Optical Illusion Fidget Toys (TOPLIST)

(TrendHunter.com) When it comes to toys, this list of trends going into the 2023 year includes everything from STEM subscription crates to 90s-inspired plush toys. Coming out of the pandemic, brands are hoping to…

Top 100 Social Media Trends in 2023 – From Social Video Creator Tools to Retiree Influencer Houses (TOPLIST)

(TrendHunter.com) The 2023 social media trends range from social video creator tools to retiree influencer houses and encompass various platforms such as Pinterest, TikTok, and more.

The landscape of social media…

Brand Loyalty and Broad Experiences Give These First-Time CMOs a Fresh Perspective on Marketing

Kristyn Cook has never served a day as a company’s chief marketing officer. When she assumes that role for State Farm on Jan. 1, 2023, however, she’ll do so having lived with parents who were State Farm agents since she was 11, opening her own State Farm agency in Chicago 15 years ago and helping…

Nielsen reorganizes into three units, five top executives depart

Xandr Head of Research Pete Doe joins Nielsen, research chief Mainak Mazumdar exits.

How a record $8.2 billion was spent in the 2022 midterm elections

Recapping 2022 midterm ad spending.

Top 100 Home Trends for 2023 – From Sunny Beach-Themed Candles to Sustainable Plush Comforters (TOPLIST)

(TrendHunter.com) From sculpturally provocative vases to atmospheric smart home lights, this list of home trends for the upcoming 2023 year explores the different ways consumers can elevate their living space and…

How TikTok Became a Diplomatic Crisis

A Chinese app conquered the planet — and now the U.S. is threatening to shut it down. Can the world’s biggest virality machine survive?

7 tech predictions for 2023

From AI to crypto to the ongoing circus of social media, tech predictions for the coming year.

Messenger: How to Use the Christmas Chat Theme

Ahead of the Christmas holiday, Messenger released a “Christmas” chat theme that allows users to add a Christmas sweater background to conversations. When this theme is activated, the conversation’s emoji will automatically be updated to the Christmas tree emoji. In addition, three word effects will automatically be added to the conversation for the words “tree,”…

57.4% of Respondents to Elon Musk’s Twitter Poll Believe He Should Step Down

Vox Populi, Vox Dei? A drama-filled weekend at Twitter–clearly because five-day work weeks are not for the hardcore–was highlighted by a poll tweeted by Elon Musk asking if he should step down as “Chief Twit.” A total of 17,502,391 accounts weighed in–no estimate was presented on how many were bots–and 57.4% (10,063,044) voted yes, versus…

Top 100 Business Trends in 2023 – From Illusory Retail Spaces to Metaverse Pharmacies (TOPLIST)

(TrendHunter.com) As we enter a new year, it’s essential to stay up-to-date on the latest business trends shaping the world of commerce and the 2023 business trends range from illusory retail spaces to…

TikTok: How to Use the Santa Text-to-Speech Voice

Ahead of Christmas, TikTok released a “Santa” text-to-speech voice that will allow users to have Santa Claus read the text in their videos. Our guide will show you how to use the Santa text-to-speech voice in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: On TikTok’s video…

Instagram: How to Use the Christmas Chat Theme

To celebrate the holiday season, Instagram released a “Christmas” chat theme that adds a Christmas sweater background to conversations. This sweater pattern features a reindeer, snowflakes and more. Our guide will show you how to use the Christmas chat theme in the Instagram application. Note: These screenshots were captured in the Instagram app on iOS….

To Dine For Podcast: Grappa Maker Francesca Nonino

In this week’s episode of To Dine For, host Kate Sullivan is joined by Francesca Nonino a sixth-generation grappa maker from Friuli, Italy. Nonino transports us to her beautiful part of the world and shares the history of Amaro Nonino and L’Aperitivo Nonino. Sullivan and Nonino spoke in person at Misi in Williamsburg, Brooklyn, an…