Cartoon Network is keeping things fresh after 30 years. The company is rolling out its first brand refresh in a decade, updating its color palette, breaking down the logo, enlisting new talent and leaning into split-screen. Former CMO Tricia Melton spearheaded the overall refresh, with Jacob Escobedo, svp of creative and design at Cartoon Network…
Brewers trade group adjusts advertising code as crossover drinks such as Mtn Dew Hard gain share.
TikTok is releasing a new feature aimed at providing clarity on why a specific video appeared in a user’s For You feed. Users can go to the share panel on a video in the For You feed and tap “Why this video,” which will bring up reasons why that particular piece of content was recommended…
Her brightly colored work, often serving as visual metaphors, was sought after worldwide by major periodicals and advertisers like Apple and Nike.
How can brands build trust–and how has the internet changed that? Chris Brogan has been at the forefront of internet culture, helping brands adjust to building relationships online since the beginning. In this episode of Let’s Talk about Brand, he joins host Christine Gritmon for a discussion about managing online reputation, the importance of genuine…
One of retail media’s biggest selling points has been the robust first-party data the retailer has gathered from customers–their buying habits, brand affinity, purchase frequency, price sensitivity and even flavor or color preferences. The richness of the data depends on how meticulous the retailer has been collecting and slicing that information over–well, in many cases,…
NFL legend Terrell Owens teams up with celebrity chef Jack Mancuso to show off the tailgate-ready Hyundai Palisade.
On episode six of Touch of Truth, host Jackie Cooper sits down with lawyer, entertainment industry deal-maker, media advisor and venture investor Ken Hertz. During the conversation, they discuss the freedom ideals on which America was founded and how that’s been broken down, the institutionalized vague-ness in royalty agreements and the early days of music…
Telemundo also nets strong ratings.
Building on its most recent official rollout of subscription service Twitter Blue, Twitter began a pilot test of Twitter Blue for Business with a select group of businesses. A square company badge will appear next to the display name of businesses in the pilot, and Oreo already had some fun with that design element. Us…
The cultural shift toward relatability and authenticity is an opportunity to partner with creators and take inspiration from the everyday—here’s the 101 for marketers and creative agencies to win Instagram’s fastest-growing format, Reels.
Automation is taking hold of the ad industry, and marketers are grappling with the idea of balancing transparency with effectiveness, spurred by interest in Google’s year-old tool Performance Max. And if history is to be believed, performance often wins. But that doesn’t mean marketers are happy about it. Back in 2017, Google told mobile advertisers…
The revolving door swung fast for these execs.
(TrendHunter.com) Yoga is a growing trend that has been picking up steam over the past decade, and it shows no signs of slowing down and is the practice of connecting with the mind, body, and spirit. If you have a…
(TrendHunter.com) From sim-racing esports deals to sci-fi series-inspired games, this list of game trends for the forthcoming year highlights the plethora of business opportunities available in the gaming and esports…
(TrendHunter.com) This list of 2022 computer trends offers an overview of the computers industry, including everything from gaming and entertainment solutions to workflow and home office improvements.
The Beelink…
(TrendHunter.com) Harry Potter fans get ready because Uber Eats is offering a taste of the Wizarding World in the form of its new Wizarding World Holiday Trunk.
Uber Eats recently posted on Instagram that an…
The R&B singer and songwriter made a big splash on the Billboard 200, while holiday songs continue to dominate the singles chart.
BrewDog has reinstated its chief marketing officer (CMO) role, promoting marketing director Lauren Carrol to lead its team. Though it’s known for its provocative marketing stunts, the move marks the first time the brewer has filled the position since its first (and only) CMO left the business in January 2019 after just three months. The…
How brands can better align business goals and advertising messaging.
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