Starting a business in the thick of the pandemic is not the easiest road to success, but Reels and other short-form video options have helped propel direct-to-consumer beauty brand Youthforia to four times the revenue in 2022 than it took in the previous year. “Not going out and seeing people, I realized makeup was part…
By default, users may be able to see the people, Pages and lists another user follows on Facebook. However, users have the option to hide these items from others so they can’t see them. Our guide will show you how to change who can see the people, Pages and lists you follow on Facebook. Note:…
Creative Agency: Tempest Advertising Pvt. Ltd.
Associate Creative Director: Raghavendra Bhat
Creative Director Art: Laxmikant Ameenagad
Brand Planning: Abhishek Jana
Adarsh Group: Nidhi Jayashankar, Satish KV, Mohan R
The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth. As part of Adweek’s year-in-review coverage, we…
Climate news is rarely cheery these days. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry’s response to climate change. Because amid…
In its first work from new agency-of-record Ogilvy, the tax prep company tries to translate seasonal joy to Tax Day.
The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase “Things…
It’s been quite the year. Between brands getting a little too saucy on social media, a literal war breaking out in Ukraine and Twitter being extra even for Twitter, there was a lot to take in. With all this going on, who has time for ads? We do, of course. It’s kind of in our…
By default, all users can send other users friend requests on Facebook. However, Facebook allows users to change a setting so that only friends of their existing friends can send them friend requests. Our guide will show you how to change who can send you friend requests on Facebook. Note: These screenshots were captured in…
One of this year’s most resonant spots entered Adweek’s 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple’s “The Greatest” was not only rousing and incredibly cinematic, it signaled a…
After a relatively tame 2021 for high-profile departures, 2022 came roaring back with rounds of executive musical chairs. From a CEO swap at Disney to streaming explosions, there was no shortage of top-level moves. Amidst a sea of mergers, layoffs and acquisitions, here were the year’s biggest departures and arrivals: 25 TV Execs and Insiders…
Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It’s little wonder that ad spending was down for the fourth consecutive…
The tech giant has so far taken steps to streamline without mass layoffs, but employees are girding for deeper cuts.
Doctors are exasperated by the persistence of false and misleading claims about the virus.
When it comes to hiring top talent for short or long-term projects, companies don’t want to spend the time searching for someone qualified to take on the job. They want to to pick from a pool of qualified candidates right off the bat. And that’s where platform Publicist comes in. Publicist is a network of…
The 2022 TV year was full of mega-mergers, billion-dollar deals and even a fantasy face-off, and now it’s time to reflect on the disruption. As part of Adweek’s year-in-review coverage, we took a look back at 10 of convergent TV’s most important, surprising and industry-changing moments, examining the stories that shaped the year and that…
Snapchat’s Snapchat+ subscription service allows subscribers to change the appearance of the recording frame that appears on Snapchat’s camera screen as the user records videos. Our guide will show you how to change the appearance of the recording frame from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on…
The version of the iconic character from “Steamboat Willie” will enter the public domain in 2024. But those trying to take advantage could end up in a legal mousetrap.
While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each….
After years in which artificial intelligence-generated content was known more for its comic absurdity–only occasionally drifting into disconcerting realism–2022 was the year that generative AI finally graduated into a full-fledged creative force. A host of realistic image generators led by research group OpenAI’s Dall-E 2 made it easy for anyone to create lifelike visuals with…
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