Twitter Blue Enables Video Uploads of Up to 1 Hour

Short-form video? Reels? Shorts? Those are so last week. Subscription service Twitter Blue is now enabling users to upload videos up to one hour long from the web, at 1080p resolution and a file size of 2 gigabytes, up from 10 minutes at 1080p resolution with a file size limit of 512 megabytes. The 512…

Meta Files Settlement on 2018 Class-Action Suit Over Cambridge Analytica Data Scandal

“We acknowledge no wrongdoing, but here’s $725 million.” Meta proposed a settlement late Thursday to a 2018 lawsuit over elevations that now-defunct British political consulting outfit Cambridge Analytica improperly obtained access to user data from roughly 87 million people on the platform. This suit is separate from then-Facebook’s $5 billion settlement with the Federal Trade…

She Worked for Twitter. Then She Tweeted at Elon Musk.

Sasha Solomon, a software engineer, joined others in the media business who lost their jobs this year after publicly taking on their employers.

How Young Hero Is Giving Emerging Musicians Opportunities for Exposure

Catching a break in the music biz isn’t easily done without a helping hand (or two). And that’s precisely what cultural creative agency Young Hero is hoping to serve as. The agency is working with budding artists and creators pro bono to provide access and opportunities to collaborate on client work, such as using songs…

Marketing Morsels: 8 Flaming Yeezy Sneakers, Wednesday’s Hearse, Holiday Hogwarts Magic and More

Welcome to Marketing Morsels, Adweek’s weekly roundup of the marketing news you may have missed. In this week’s selection, sample stunts and campaigns from Turo, Uber Eats, Instacart and more. Enjoy the assortment! Morsel #1: Watch Yeezy shoes burn for eight flaming nights In light of Kanye “Ye” West’s antisemitic remarks earlier this year and…

Meta agrees to pay $725 million over Cambridge Analytica scandal

Lawsuit alleged Facebook illegally shared user data.

4 Activations That Showcased Why Art Basel Is the Must-Attend Place for Brand Engagement

Over the past few years, Austin, Texas has been a hotbed for creativity, technology and brand engagement thanks to, in large part, SXSW. Beginning with 700 registrants and ballooning to over 161,000 attendees at its peak, the now-expansive event was the only festival of its kind for a while, breaking culture-moving acts like Kendrick Lamar…

Why Video Marketing is Guaranteed to Boost Your SERP Ranking

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If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

Famous YouTubers like Logan Paul and Mr. Beast have become icons in a short period and small brands are trying to emulate their success. That is why if you aren’t incorporating video marketing in your marketing campaigns, you are not only missing out on customers but your SERP ranking will also get affected.

Learn about its importance in this post and how it is the fastest way to a first-page SEO guarantee.

Helps Increase Traffic

As attention spans continue to dwindle and people have busier schedules, they just don’t have the time to go through long-form pieces. Google algorithm is cognizant of this fact and rewards sites that embrace video. So to get into Google’s good books and enjoy better rankings for your business, it’s important to create creative video content that adds value.

Having videos on your landing page will help capture their attention and lead to guaranteed search engine rankings. People are more likely to stick around. A reputable marketing company can make high-quality videos that explain your product or service according to your company’s mission and vision statement. They would also optimize the video which will help give you more control over your online presence and edge over your competitors.

Helps You Get in Google’s Good Books

Nowadays, whenever you google something, the search engine displays clips of videos as the answer–for instance, if you type in how to install a new roof in California for your home, the search engine will most probably display a video from a website or YouTube account that shows a step by step visual instruction for people to follow. The roofing company whose video content is better than the competitors will tend to do better. This will help increase the click-through rate to the website and get more conversions.

If you want to get some serious brownie points and achieve guaranteed SEO, then you need to start putting more videos on your website. This will help you get preferential treatment from the search engine for competitive keywords.

More Digestible Content

Compared to text, videos help break down even the most complicated concepts in the form of attractive visuals that are easy to comprehend. This increases the value readers derive from the video. It will also add to the design of the theme and help enhance the viewers’ experience.

Moreover, a large volume of content is consumed on smartphones. Watching videos is much more convenient and less straining on the eye than reading long-form articles whose fonts are small. Attractive visuals are easier to remember for a long time. This helps improve brand recall–the singular goal that marketers try to achieve. Content that is easy to consume will improve the odds of a first-page SEO guarantee.

Improves Conversions

Video marketing isn’t only good for landing page conversion; it’s also great for spreading the word about your brand. If people like your video content, they are more likely to share it with their social network. Great video content is a great way to attract more visitors from social media and other sites. This can have a positive effect on your sales and bottom line.

Moreover, if your video content has a lot of statistics, others in the industry value chain can cite the video and give you a backlink. This will also do wonders for your GMB listing and help get you in the exclusive local pack.

The Importance of Getting Professional Videos Made

If you start capturing videos and images from an ordinary smart phone camera without any professional direction or script, the plan can backfire and cause your search engine rankings to drop. No one likes to watch poor quality videos. By hiring reputable guaranteed SEO services, you can have peace of mind that the video will do well. Moreover, you will be able to concentrate on growing your business instead of worrying about video editing software and SEO.

A reputable guaranteed SEO service, such as Search Berg, can help you improve your search engine rankings.

This guest article was written by James L., an experienced SEO services consultant working for a reputable guaranteed SEO service, Search Berg. He helps startups and small businesses get more conversions by incorporating video-based marketing into the company’s strategy. In his free time, he likes to write on how small businesses can climb search engine rankings.

TV Ad Sales Chiefs and Buyers on How the Ad Market Changed in 2022

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics…

2023 Will Put the Ad Industry’s Relationship With Fossil Fuels on Trial

Throughout 2022, agency leaders faced activists hellbent on holding firms accountable for the work they do for major polluters. In 2023, policymakers are joining the chat. Much of this year’s activity was seen at the Cannes Lions Festival of Creativity. The ad industry returned to the French Riviera for the first time since the beginning…

Repairing the Present: REWILD

Every day, a flood, a new virus variant, the disappearance of an endemic species or a news story about the extent of plastic pollution across the globe or inside our bodies reminds us of the urgency of decolonising nature, of developing a deeper connection with non-human species and of better understanding the emergence of new ecosystems where the artificial and the natural contaminate each other.


Repairing the Present: REWILD. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla

Repairing the Present: REWILD, an exhibition which opened at the MAXXI Museum in Rome in October, presented the research of artists who have collaborated with science centres and artistic institutions to investigate new connections and engagements with life under our feet or out there in outer space.

The works exhibited were developed within the framework of the S+T+ARTS Residencies which enable creative minds to develop their research in collaboration with innovation centres and art institutions across Europe. Most of the projects were still very much at the work-in-progress stage. Hence the difficulty to assess in which directions they might end up going. The vague and ultra concise description of the works provided by the gallery brochure and wall panels didn’t help me get a clear sense of the quality of each project either. I’m also a bit dubious about the programme’s claim that we could “repair the present.” However, the artists selected are so talented and the themes so compelling that I am looking forward to discovering the final stages of each piece. I’ll come back in the coming days with an interview with Adriana Knouf about her research in speculative satellite construction and space exploration but in the meantime here are a couple of other works that caught my interest while in was in Rome:


Penelope Cain, One and the Care of Many, 2022


Penelope Cain, One and the Care of Many, 2022


Penelope Cain, One and the Care of Many, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla

With One and the Care of Many, Penelope Cain is developing a series of lichen-centric experimental provocations that would make us reassess and re-configure the relationship between humans and the rest of the living world.

The composition of the lichen inspires the project. Lichens have long been considered as the symbiotic association of a fungus and a partner which can be either green algae or cyanobacteria, or both. The fungus hosts the partner, which provides photosynthetically fixed carbon as an energy source for the system. Other organisms have been gradually discovered within the thallus, such as multiple algal species, yeasts, viruses and even a microbiome, a community of microorganisms living together on the lichen surface and performing a number of functions.

Through the brief to reimagine nature in the city, Penelope Cain looks at lichens as role models for multi-member communities living in symbiosis. Her research draws parallels between lichens and cities. Both are populations that thrive on interspecies collaboration and mutual care.

Another astonishing of lichens is their remarkable resilience. Lichens can grow on almost every type of land surface. Some have adapted to survive in extreme environments such as the arctic tundra, hot dry deserts, rocky coasts and toxic slag heaps. Some lichens are considered to be among the oldest living things on Earth. Artist Rachel Sussman photographed lichens that are over 2,000 years old. Known as the map lichens, Rhizocarpon geographicum, they grow on Greenland.


Penelope Cain, One and the Care of Many (detail), 2022

Referencing the Euro-pagan symbol of the Greenman, Roman mosaics and drawings by botanist Ernst Haeckel, the artist created a face of lichens that symbolises lichens’ many talents: the genus of lichen found to survive in space, the lichen absorbing gamma radiation near the Fukushima nuclear power station and a climate responsive lichen emerging in the warming winters of the Dutch forests on recently re-claimed lands. The mosaic portrait exhibited by Cain on a wall of the MAXXI exemplifies the kind of ultra-adaptable and resistant species we will encounter in the botanical gardens of the late Anthropocene.

If I understood correctly, the mosaic is made using ceramic-like tiles made of geopolymer with design areas for water, dust and lichen.


Olga Kisseleva in collaboration with Liu Bauer, Cities Live Like Trees, 2022


Olga Kisseleva in collaboration with Liu Bauer, Cities Live Like Trees, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla

Another project that has a lot of potential is Cities Live Like Trees. The research focuses on the analogies and potential for cooperation between trees and cities. Like trees, a city is alive and growing and the map of its streets is somewhat similar to the map of the roots of its trees.

Olga Kisseleva’s research investigates citizens’ behaviours, emotions and tendency to deviate towards certain trees or greener areas as they walk through a city.

The artist and her collaborators on the Roman chapter of the project worked with depersonalised data generated by mobile phones, visualised them as a heat map and analysed how often a tree is on the path of people. The project then identified both the shortest and the greenest journeys within the city and calculates the green index of urban mobility based on the relation between the number of trees of a given greener trip and its equivalent shorter path. The calculation resulting from this investigation was presented at the MAXXI as a mural painting.

By analysing psychogeographical patterns, Cities Live Like Trees aims to address the presence of solastalgia in urban spaces, explore the interconnectedness of human and vegetal realms and make emerge a prospective urban development map that would follow an arborescent structure.

The project could also help citizens consider new ways to improve the role, multiplication and space of trees in city development. Not only because planting more trees would make it easier for urban dwellers to face increasingly high temperatures but also because plants play a crucial role in citizens’ mental wellbeing.

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Roma, Museo del MAXXI 30 09 2022
Repairing the Present
: REWILD
©Musacchio, Ianniello, Pasqualini & Fucilla
*******
NB la presente foto puo’ essere utilizzata esclusivamente per l’avvenimento in oggetto o per pubblicazioni riguardanti il Museo del MAXXI
*******

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David Shongo and Filip Van Dingenen, Suskewiet Visions, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla


David Shongo and Filip Van Dingenen, Suskewiet Visions, 2022


David Shongo and Filip Van Dingenen, Suskewiet Visions, 2022

Suskewiet Visions is a project departing from the folkloristic tradition of Suskewiet, a rather cruel competition that consists in trapping a single male finch inside a wooden box while it calls for mates. At a timekeeper’s signal, the observers begin to count the birds’ calls, making tally marks on long wooden sticks. After one hour, the bird that has sung the most calls is the winner.

The project explores how the protocols of a game played by humans using caged birds can become a starting point to develop a universal tool to learn and listen differently to our environment, recontextualising folklore to re-calibrate our relation towards the nonhuman by developing new languages for navigation and orientation in areas critically affected by climate change such as the ones located in the Democratic Republic of Congo.

More artworks and images from the exhibition Repairing the Present: REWILD at MAXXI in Rome:

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Roma, Museo del MAXXI 30 09 2022
Repairing the Present
: REWILD
©Musacchio, Ianniello, Pasqualini & Fucilla
*******
NB la presente foto puo’ essere utilizzata esclusivamente per l’avvenimento in oggetto o per pubblicazioni riguardanti il Museo del MAXXI
*******

” data-medium-file=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD049-300×200.jpg” data-large-file=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD049.jpg” loading=”lazy” src=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD049.jpg” alt=”” width=”700″ height=”467″ class=”size-full wp-image-32970″ />
Samira Benini Allaouat, Geo-llum, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla


Susi Gutsche, Trace Waste, 2022

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Roma, Museo del MAXXI 30 09 2022
Repairing the Present
: REWILD
©Musacchio, Ianniello, Pasqualini & Fucilla
*******
NB la presente foto puo’ essere utilizzata esclusivamente per l’avvenimento in oggetto o per pubblicazioni riguardanti il Museo del MAXXI
*******

” data-medium-file=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD050-300×200.jpg” data-large-file=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD050.jpg” loading=”lazy” src=”https://we-make-money-not-art.com/wp-content/uploads/2022/12/RE0WILD050.jpg” alt=”” width=”700″ height=”467″ class=”size-full wp-image-32942″ />
Susi Gutsche, Trace Waste, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla


Susi Gutsche, Trace Waste, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla


Susi Gutsche, Trace Waste, 2022. Installation view at MAXXI. Photo: ©Musacchio, Ianniello, Pasqualini & Fucilla


Lugh O’Neill, Karst (video still), 2022


Johanna Schmeer & Studio Lapatsch|Unger, Bodies Of Water, 2022

Repairing the Present: REWILD was curated by Manuel Cirauqui. The show is part of the Repairing the Present programme, a triptych of exhibitions and a series of accompanying events presented throughout the fall of 2022 at Ars Electronica (Linz), MEET (Milan), MAXXI (Rome), ZKM (Karlsruhe) and the Cinquantenaire (Brussels).

Previous stories about exhibitions at MAXXI: Re:Humanism. Using AI to question anthropocentrism, REAL_ITALY. A country under the unflinching gaze of its artists, The Street. Where the World Is Made, Bigger than Myself. Heroic Voices from ex-Yugoslavia, etc.

Source

How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing

When Drake and 21 Savage dropped their highly anticipated collaboration “Her Loss” in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry….

Agency news you need to know this week

An AI Christmas ad, TBWAChiatDay New York hires a global executive creative director, and Santa’s “knotty” list.

What Is The Importance Of Cosmetic Dentistry Nowadays?

Improving your smile has not remained as difficult as it used to be. Cosmetic dentistry emphasises improving the appearance of gums, bits, and teeth. Cosmetic dentistry can truly be imparted in a variety of ways on the basis of what the patient is hunting for. Be it about veneers, braces, whitening, and so on, they are accomplished through cosmetic dentistry.

Whitening

Teeth Whitening is a quite popular trend among all ages. The most important thing is that this procedure is an ideal way to bring up your smile quicker in comparison to just brushing your teeth. When you decide to whiten your teeth, the doctor would be using a whitening product, safe bleach, and would be applying it to your teeth. The most important thing is that it corrects stains caused by smoking, wine, coffee, or different colored food and beverages. In order to keep the whitening maintained, flossing and brushing, general oral hygiene would be preserving the freshness as well as help in the context of brightening your teeth.

Veneers

Porcelain veneers come up with thin shells ideally shaped as well as attached to the front of your teeth. Cosmetic dentistry Essex also includes veneers and is quite popular. The most important thing is that the natural tooth is shaven down, ideally to accommodate the porcelain shell improving the appearance of your teeth. Some most important reasons regarding veneers are truly having chipped teeth, discoloration, gaps, and different cosmetic reasons. The reason is that the porcelain veneer is regarded as being adhered to your own tooth and it is regarded as a natural-looking way to make your teeth look completely perfect.

Crowns

The most important thing is dental crowns and tooth-colored and shaped caps that restore your month’s look and function. The most important thing is that cosmetic dentistry Essex is that your dentist would be examining the enamel in order to ensure that it probably supports a crown then starts a natural shape, and strength, and also improves the entire look of your mouth. Crowns are regarded as a common cosmetic dental procedure since crowns also allow for tooth protection which can no longer be imparted by a filling or severely damaged tooth.

Braces

The next on the list is orthodontics and it is quite commonly regarded as braces, straightening misaligned teeth. The ideal thing is that braces are simply too ideal invisible while others include metal brackets. Braces work by applying pressure to the teeth, to shirt them into alignment. The pressure of braces would be correct for any crooked teeth and can even fix overbites.

Conclusion

You may choose any of the best options accordingly. These are the highly popular ways these days.

The post What Is The Importance Of Cosmetic Dentistry Nowadays? appeared first on 10AD Blog.

Marketing winners and losers of the week

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CES 2023–From TikTok to Netflix and Web3, everything brands need to know

The electronics show is back in Las Vegas, and there are some serious subjects the ad industry needs to hash out.

YouTube wins new ad inventory with NFL's Sunday Ticket streaming rights

YouTube won the right to broadcast the NFL’s Sunday Ticket games starting with the 2023 season.

Report: TikTok Tracked Journalists From FT, BuzzFeed, While Investigating Leaks

It seems that every time TikTok takes one step forward on the path toward earning the trust of users and regulators, the ByteDance-owned video creation application then takes two steps back. Hannah Murphy of Financial Times reported that four employees on the ByteDance internal audit team–two in China and two in the U.S.–improperly obtained the…

Mattress Firm drops R/GA as creative agency of record

Internal memo cites ‘massive cracks in the scaffolding process’ as a reason for its demotion to a project role.

 

How Elephant’s unified team is leading the agency’s next evolution of growth

Elephant’s new president, Cara DiNorcia, discusses how a “borderless” office widens offerings, productivity and camaraderie.