Dec
15
Top account moves of 2022
Posted in: UncategorizedSome brands took on new work while others returned to familiar relationships.
Dec
15
Behind Kraft Singles rap battle marketing and other pop culture plays
Posted in: UncategorizedBrand manager Kelsey Rice discusses finding a ‘brazen’ voice.
Dec
15
Inside Disney’s 'Avatar' marketing strategy—reviving the franchise 13 years later
Posted in: Uncategorized‘Avatar: The Way of Water’ was marketed to become ‘the motion picture event of a generation’ with immersive activations on a global scale.
Dec
15
HAND AS A FACEMASK / DIFFICILE DE MASQUER UN CERTAIN EMBARRAS
Posted in: Uncategorized |
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| THE ORIGINAL? Innocence in danger – 2020 “The lockdown ends in their nightmare” Click the image to enlarge Source : Ad Forum Agency : Babel, Paris (France) |
LESS ORIGINAL Miot International Hospitals – 2022 “Covid. Making you & your child feel locked up?” Click the image to enlarge Source : Adsoftheworld AD : Srinivasan and Anoop (India) |
Dec
15
An Alternate Reality: How Russia’s State TV Spins the Ukraine War
Posted in: UncategorizedLeaked emails detail how Russia’s biggest state broadcaster, working with the nation’s security services, mined right-wing American news and Chinese media to craft a narrative that Moscow was winning.
Dec
15
MediaSense debuts DE&I evaluation program
Posted in: UncategorizedProgram to determine areas of improvement for brands’ media strategy launches with partner Sanofi.
Dec
15
The Top 10 Cannabis Marketing Moves of 2022
Posted in: UncategorizedCannabis brand Ayr Wellness latched onto Mother’s Day by using images that could’ve been marketing spa packages or weekend getaways. But the language–“Canna mom escape? She’ll THC-you later”–made clear the kind of self-care product on sale. Popular social tonic Cann, meantime, continued to spar with Big Alcohol in a short film for the holidays showing…
Dec
15
Rhonesha Byng and Lisa Torres on Creating a More Equitable Media Landscape
Posted in: UncategorizedMarketers have pledged billions of dollars over the past couple of years to fund minority-owned media. But delivering on those promises has been harder than flipping a switch. Rhonesha Byng, founder and chief executive officer at Her Agenda, and Lisa Torres, president of Cultural Quotient at Publicis Media, took the stage at Adweek’s NexTech Summit…
Dec
15
JKR Resorts By AdWants
Posted in: UncategorizedAdvertising Agency: Adwants
Creative Director: Janardhan Pokala
Executive Directors: Karthik Rajmohan, Prashanth Sridhar
Photographers: Harsha Kumar, Deepak Dante
Graphic Designer: Guna Raji, Saravanan Vinayagam
Dec
15
In a Crowded Holiday Market, AR Offers Reach to Tech Brands
Posted in: UncategorizedEditor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Christin Klein, U.S. head of tech, shares study findings that demonstrate just how engaging the technology is for consumers. Amid growing economic uncertainty, global headwinds and adjusting to a post-pandemic era, this holiday season is feeling different. Holiday spending was…
Dec
15
Upfront Week 2023 Begins to Take Shape as NBCU Sets Radio City Return
Posted in: UncategorizedNBC Universal is being upfront about its 2023 plans. Top line In an end-of-the-year note to employees on Wednesday, Linda Yaccarino, chairman, NBCUniversal, advertising and partnerships, revealed several major 2023 event dates for the company, including announcing NBCU would return to Radio City Music Hall on May 15 for its upfront week presentation. Between the…
Dec
15
After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18
Posted in: UncategorizedTwitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company’s website that the platform will shut down Jan. 18 and all data will be deleted, adding, “This has been a hard decision because we know Revue has a passionate…
Dec
15
Verizon awards Ogilvy its global B2B account
Posted in: UncategorizedWPP agency gets foot in the door on telecom giant’s business, winning work from longtime agency McCann.
Dec
15
Verizon Adds Ogilvy to Its Creative Roster to Handle B-to-B Marketing
Posted in: UncategorizedVerizon is adding Ogilvy to its agency roster to handle the brand’s b-to-b account, the brand confirmed to Adweek. “Ogilvy has been added to our agency roster to focus on our b-to-b business, while we continue to work with our long standing partners at McCann on Consumer and other key business priorities,” a Verizon spokesperson…
Dec
15
Twitter Suspends Over 25 Accounts That Track Billionaires’ Private Planes
Posted in: UncategorizedThe suspended accounts include one that followed the private plane of Elon Musk, Twitter’s owner.
Dec
15
Murder, Mystery and White Claw: Netflix Partners for a Glass Onion-Inspired Whodunit
Posted in: UncategorizedThere’s no better way to pass time during a family get-together than enjoying a cold drink while solving a murder. Luckily, Detective Benoit Blanc has a new case just in time for the holidays. As a way to engage mystery fans for the upcoming Netflix film Glass Onion: A Knives Out Mystery, White Claw Hard…
Dec
15
Industry leaders discuss their big tech predictions ahead of CES 2023
Posted in: UncategorizedAhead of January’s CES 2023, MediaLink spoke with experts and thought leaders about their big tech predictions, and announced a keynote conversation with Delta Air Lines CEO Ed Bastian.
Dec
14
Twitter Suspends Over 25 Accounts That Track Billionaires’ Private Planes
Posted in: UncategorizedThe suspended accounts include one that followed the private plane of Elon Musk, Twitter’s owner.
Dec
14
5 Major Takeaways From This Year’s ANA B-to-B Marketing Virtual Conference
Posted in: UncategorizedWhen Sherwin-Williams was looking to gain market share in its b-to-b category, it teamed up with agency Wunderman Thompson on a color obsession series. Creativity fueled the “Thinking in Color” campaign, which aimed to reach architects. The rise of creativity in b-to-b marketing was one of several key topics that the industry’s top b-to-b marketers…
Dec
14
These Santas Want to Change How Society Treats People All Year
Posted in: UncategorizedColombian commercial banking company Banco de Bogot? is breaking traditional holiday messages with its “Christmas changes us, let’s stay that way” campaign, which aims to raise awareness around discrimination and disability all year. In collaboration with agency Fant?stica, the campaign encourages kindness year-round and highlights issues happening across the world, especially in marginalized communities. As…
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