Twitch revealed an overhaul and simplification of its community guidelines, stressing that the policies have not changed and remain intact. Vice president of trust and safety Angela Hession said in a statement, “Our community guidelines are the essential foundation for setting and enforcing expectations around what behaviors are allowed on Twitch. In a live setting,…
Elon Musk completed his $44 billion acquisition of Twitter, putting the world’s richest man in charge of the struggling social network after six months of public and legal wrangling over the deal.
Pinterest reported $685 million in revenue for the third quarter of 2022, up 8% from the year-earlier period. But its global monthly active users were flat year-over-year, at 445 million. The company said in its earnings release that Canada, global ad U.S. MAUs grew sequentially, adding that Generation Z users grew by double-digits year-over-year. That…
Changes continue to come to YouTube’s platform, as the Google-owned video site revealed Thursday that it began rolling out separate tabs across all devices for live videos, Shorts and videos. Google said in its support section, “Based on your feedback, we’re beginning to roll out separate tabs for Shorts, livestreams and long-form videos on all…
With brands pulling back on advertising during this period of economic uncertainty, Snap, Meta and Alphabet have all reported disappointing third quarters. “We are finding that our advertising partners across many industries are decreasing their marketing budgets, especially in the face of operating environment headwinds, inflation-driven cost pressures and rising costs of capital,” Snap wrote…
YouTube will begin opening up access to the health product features it introduced in the U.S. last July to channels from certain categories of health information providers and healthcare professionals. The platform’s health information panels and health content shelves were initially made available to organizations such as educational institutions, government entities, hospitals and public health…
Pinterest Inc. surged after reporting third-quarter revenue that beat analysts’ estimates, standing out from its social media peers in a difficult market.
Editor’s note: This column is part of a series with Snap on augmented reality. Below, Sharon Silverstein, head of U.S. verticals, outlines the competitive advantages of AR when competing for consumer attention amid shrinking holiday budgets. All across the globe, the holidays are an important season for so many people for so many reasons. But…
The limited-time adult Happy Meal offering has driven increased traffic and sales at U.S. locations, CEO Chris Kempczinski said.
Twitter rolled out the first direct messages endpoints for its API v2 (application-programming interface) Thursday. Staff partner engineer Jim Moffitt explained in a blog post Thursday, “DMs are the fundamental tool for building private real-time notifications on the Twitter platform. They provide a private communication channel for Twitter users and drive key use cases such…
The meal startup said there was no connection between its food illness episode and lower sales in recent months.
Angelic Vendette, the head of marketing of fitness brand Alo Yoga, sees the job of a CMO as far more than most job descriptions call for. “You will be involved in strategy, operations, the tech front, innovation. It really isn’t just about creating campaigns.” Vendette, who has been with Alo since March 2021, joined us…
Walrus agency offers Big Game ad for free—media buy and production costs notwithstanding—if the spot doesn’t break the top five in the USA Today Ad Meter.
When considering a new credit card, which is better: hearing about the cool perks or experiencing them firsthand? Based on new work for Chase Sapphire Reserve, one need not guess which method actor Michael B. Jordan prefers. The brand launched a new campaign by agency Droga5 starring Jordan alongside a number of high-profile figures, including…
What is now being dubbed “Generation Divided,” those riddled with internal conflict and struggling with cultural change, presents a new challenge for brands.
For a few years there, things weren’t going well for Pizza Hut. Sales were struggling. Domino’s was growing. And this was before the pandemic, which made everything more complicated. But that was then. Last year, Pizza Hut’s global same-store sales increased 7% compared to 2020. Trade publication QSR magazine named Pizza Hut its Transformational Brand…
The U.S. Department of Health and Human Services wants you to know you can find out where to get an updated COVID vaccine at vaccines.gov.
Major shifts have shaken the foundations of traditional work in the last couple of years. Quarantine, economic downturns, quiet quitting and even more transitions have rocked both how we work and who’s doing the work. Just about everyone’s job has changed in some way, and developments in metaverse technologies promise that things will just keep…
Unclear whether brands will trust new boss as brand safety remains a top concern for digital ad buyers.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
