Oct
12
Google Unveils PAIR, Another First-Party Data Solution for Display & Video 360
Posted in: UncategorizedGoogle added another first-party data solution for Display & Video 360, Publisher Advertiser Identity Reconciliation, which gives publishers and advertisers the option to securely and privately reconcile their first-party data for audiences who have visited both an advertiser’s and a publisher’s site. Advertisers and publishers will be able to activate encrypted first-party information unique to…
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