If you talk to Jennifer “JJ” Healan about any of McDonald’s previous partnerships, she’ll tell you that each collaboration is anchored by what the brand calls a “fan truth,” whether a particular truth references rapper Saweetie’s love for creating unique food combinations or that McDonald’s Sprite tastes noticeably different. For its newest campaign, the legacy…
Amazon acquired Epix earlier this year when it bought Metro-Goldwyn-Mayer Inc.
As many as 5,000 people are expected to gather in downtown Los Angeles this weekend to see live a performance from rapper ScHoolboy Q, shop limited-edition merchandise, watch a glass blowing competition and sample dishes from popular food trucks. Entry to the event is free, and there’s no code word or secret handshake required, just…
(TrendHunter.com) The Unichest Linkori smartphone accessory is a multifunctional solution for mobile device users to keep them feeling agile when using the product at home or out of the house. The accessory works by…
(TrendHunter.com) The Unichest Linkori smartphone accessory is a multifunctional solution for mobile device users to keep them feeling agile when using the product at home or out of the house. The accessory works by…
Cage-free eggs may seem like the humane choice–the term is widely used in advertising–but in truth, it means hens only have about a 1-square-foot space to move around in. Vital Farms, with its pull-no-punches attitude on proud display in a new campaign, shows just how cramped those quarters would be if it were translated to…
Account marks first significant win for shop founded by former Rethink executives.
Full disclosure: I was the founding CTO of I-Behavior, which is a cooperative database made of 190 million individuals with over 10 billion SKU-level transaction data, sourced from more than 2,400 contributing members. Armed with powerful predictive engines, it has served countless marketers in their prospecting efforts. Simply, the database was designed to find prospects…
Las Vegas Raiders wideout Davante Adams is among those featured in a new TV and social media campaign for Tide.
Modern period dramas aren’t all about tight bodices and gentle tea parties, as Irish betting site Paddy Power shows in its latest campaign, a spoof on the Netflix series Bridgerton. To promote its free daily bingo offering, the mischievous brand is presenting a 30-second TV campaign called “Bingoton: Drama With Balls.” The film transports viewers…
“There are days when you wake up and New York City gives you the best kiss of your life, and other days you wake up and New York kicks you in the face.” This brutal (yet accurate) assessment comes from an anonymous New Yorker in The Living Portrait of NYC, a different kind of tribute…
Dotdotdash has worked with the Omnicom agency on projects for Adidas and McDonald’s.
Livestream shopping and shoppable ad efforts from the likes of TikTok and Meta, among others, don’t appear to be taking off.
Agency network Dentsu has named Madeleine Fashion Group’s chief executive Karin Zimmermann as its new CEO for the German and DACH (Germany, Austria and Switzerland) markets, succeeding Ulrike Handel who left Dentsu International. Zimmermann, who will take on the role from January 2023, will join the EMEA Executive Team as well as the Board of…
Dotdotdash has worked with the Omnicom agency on projects for Adidas and McDonald’s.
We need more and different perspectives engaged in shaping our world.
The newsletter Glitz Paris is turning an investigative lens on fashion.
Earlier this year, M&M’s updated its cast of candy characters to better fit with the times. The brand stopped using the prefixes “Mr.” and “Ms.” to place more focus on the mascots’ unique traits, instead of their gender. Green traded in knee-high boots for casual sneakers. Brown transitioned from high stilettos to low block heels….
Purple launches with a music video for her signature song “I’m Just Gonna Be Me.”
Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?
Approach:
An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.
Senior Creative Director (Copy): Rohan Joseph
Senior Creative Director (Art): Vallabh Yeolekar
CCO and CEO: Raj Nair
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
