The streaming wars fiercely continue with established and emerging platforms vying for attention and subscription fees. That is something platform Lionsgate+, formerly StarzPlay, is focused on driving through its international campaign showcasing how its content affects the hearts and nerves of thrill-seeking viewers. A 360 campaign from adam&eveDDB, which won the project to relaunch the…
With less than six weeks to go until Election Day, and early voting already underway in some states, California’s Proposition 27 prompts the most ad spending.
Although summer is over, Grammy-nominated artist Marshmello is reminding us it’s never too late to roast some s’mores–or chicken, or vegetables–if you have the right technology. Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with Crux, the kitchenware brand founded by Shae Hong, to launch a new line of air…
Nectar relied on a customer-texting strategy to drive awareness.
For many generations, Campbell’s has been an iconic household name. Through logo facelifts, portfolio additions and an advanced modern marketing strategy, the legendary consumer brand is set up for sustainable growth. On today’s episode, you will hear from Linda Lee, Campbell’s CMO of meals and beverages, who is joined by Adweek’s executive editor Chris Ariens…
Upwork is debuting a new campaign as it seeks to build awareness and educate consumers about its products.
Growing up in the ’80s and ’90s meant having a front row seat to what Houston-based associate creative director and copywriter Luis V?squez calls “the most hyperbolic ads and films ever to exist.” He doesn’t consider that a bad thing. In fact, the era’s robust approach to entertainment and creativity is what sparked his love…
Despite rising inflation and economic uncertainty, U.S. ad sales are projected to fly past $300 billion for the first time ever, according to Magna’s latest advertising forecast. Based on financial reports, Magna states that U.S. media owner advertising revenues grew 11% year-over-year to $151 billion in the first half of 2022. And though a weaker…
Ad Age’s take on the hottest celebrity marketing moves of the past month.
If you were a child of the 1980s or ’90s, you probably remember My Little Pony. Though the colorful, miniature horse figurines may not be as prevalent in children’s bedrooms today, the brand has lived on through a media franchise and even gained a cult following among adults. The Hasbro toy’s new adventure sees the…
Midterm political spending is up more than 50% compared to the 2018 election cycle, helping media owners mitigate otherwise choppy economic waters.
The menu in this stylishly minimalist shop listed various “strains,” along with the effects each could have, and showcased the products in clear glass jars for best visibility. Employees, meanwhile, used digital scales to measure every order down to the precise gram. Outdoor ads beckoned consumers to visit the popup in Toronto’s trendy Queen Street…
Horizon Media Chief Marketing and Equity Officer Latraviette Smith-Wilson discusses equity in the metaverse and the state of diversity pledges.
Because people have unique preferences and different dispositions, it’s sometimes unwise for marketers to lump consumers into a certain target group based on age. But because culture and technology are rapidly changing from one generation to the next–something that hasn’t been the case throughout history–sometimes it’s not. Consider a new report on Gen Z’s favorite…
3 ways to build a credible brand audiences can trust.
When Wendy Clark took Dentsu International’s top position, her remit included turning a holding company bloated with hundreds of individual agencies into one streamlined powerhouse. She also joined cognizant of Dentsu’s eventual plans to consolidate Dentsu International and Dentsu Japan Network, creating the need for just one CEO across the company. According to a Dentsu…
Top-tier sponsors of the 2028 Los Angeles Olympics can now embed their trademarks inside the dynamic logo.
An overview of post-cookie phrases from Conversions APIs to retail media networks, Privacy Sandbox and more.
QR codes were one of the biggest comeback stories of the Covid-19 pandemic. According to Engine Insights, 76% of people have used them in the last two years, and 58% have grown more comfortable with using them since March 2020. The humble piece of tech has popped up everywhere from Super Bowl ads to restaurant…
DirecTV and youth sports partnership platform LeagueSide have teamed up with Olympic gold medalist and pro soccer player Sydney Leroux to help grow sponsorships for young athletes across the U.S. In the campaign, Leroux goes undercover with a beard, hat and fake curls as a new skills coach of a girls’ soccer team. As she…
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