In the coming weeks, Google plans to launch tools that highlight local and regional journalism covering political campaigns and races. This comes as an initiative to provide more accurate and trustworthy information ahead of the November elections. These tools will be launched on Google’s search platform and YouTube. Political advertisers–who are not cash-strapped in times…
California is no stranger to wildfires, but it has been predicted by many experts that they will only increase going forward due to the catastrophic consequences of climate change. Affecting everything from local wildlife and public safety to air quality and beyond, this is a major threat not just for the region but for the…
Bikram Choudhury was the founder of the wildly popular hot yoga practice that many considered to cure ailments, detoxify bodies and change lives. At its height in 2006, there were 1,650 studios in at least 40 countries. By 2013, a series of allegations surfaced when one by one, women stepped forward with accusations that included…
Well-known ad exec’s departure comes as Japanese ad giant looks to unite operations into a single unit.
For years, major brands like Starbucks, Dunkin and McDonald’s have been at the top of the coffee game. Now, Smoothie King is aiming to find its own way into the javasphere. To perk up its menu, Smoothie King launched a new espresso line featuring cold brew smoothies. To celebrate, the brand developed a fully integrated…
The Sprite that is specifically served at McDonald’s nationwide has reached meme levels of notoriety thanks to its unique taste (a “crisp” note that some superfans credit to the chain’s syrup-to-liquid ratio). And while the brand isn’t sharing any specifics behind its “static”-like taste, it is leaning into the idea that its Sprite offering is…
Britain’s competition watchdog has identified “potential concerns” around the $68.7 billion deal agreed by Microsoft to acquire Activision Blizzard and how it may hurt the U.K. industry. The Competition and Markets Authority (CMA) has claimed that the acquisition could “substantially lessen” competition in the gaming sector around gaming console sales, multi-game subscription services and cloud…
Major markets in swing states see the lion’s share of gains.
When Chris Evert wasn’t calling matches for ESPN during last year’s US Open, she was on screen pitching sub sandwiches for Jersey Mike’s. For the United States Tennis Association’s charitable foundation, there’s tremendous value in each of their chairperson’s contributions. Evert won 18 Grand Slam titles between 1974 and 1986, including six out of eight…
Bankers, analysts and executives have been speculating about what Comcast will do to boost its media business.
All technological advancements seem impossible before they happen, and so sometimes the key to imagining a more expansive future lies in tapping into historical milestones of years gone by. Transportation has changed by leaps and bounds over time, and with a pressing need to adapt new systems in light of global climate catastrophe, it’s bound…
Disney hypes Disney+ Day, which is coming up on Sept. 8.
Candy Crush Saga is turning 10. Since 2012, the mobile game has racked up more than three billion downloads and millions of daily players, who swipe, match and destroy the neon-colored candies on their screens during stolen moments on commutes or in long lines. Today Candy Crush is one of the top grossing games in…
The PepsiCo sports drink brand gets into the caffeinated energy drink category with a national launch planned around the Super Bowl season.
Messenger released an “Invite Link” feature for group chats that allows group chat administrators to quickly invite new users to join their group chats. When an admin turns the “Invite Link” feature on for a group chat, the Messenger application will generate an invite link that they can share outside of the chat to invite…
The edit feature will soon be available to users who pay $4.99 per month for a subscription to Twitter Blue.
Proctor & Gamble, one of the world’s largest advertisers, announced today it is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. The tie-up means that the advertiser can use its first-party data to identify and target people–in a more privacy complaint way than third-party cookies–on publishers’ sites that also have UID2…
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| THE ORIGINAL? Michelob Ultra “Mc Enroe vs Mc Enroe”– June 2022 “2022 John McEnroe is playing a match against a younger version of him” Cannes GOLD Lion (Digital Craft) Watch the Case Study Video Agency : FCB New York (USA) |
LESS ORIGINAL Nike “Never Done Evolving” – Sept 2022 “2017 Serena Williams is playing a match against a younger version of her” Source : Ad Age Watch the Case Study Video Agency : AKQA (USA / Australia / Brazil) |
The world’s largest agency network WPP has acquired e-commerce consultancy Newcraft to strengthen the online retail capabilities within Wunderman Thompson. The Netherlands-based business, which works with clients such as Ahold Delhaize, Pon Holdings, Yakult and JDE Peet’s, supports companies to reach their growth targets through digital means. The staff of 155 people, based in Amsterdam…
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