Creatives Have Been Called Up to Slay Climate Change

Creativity has been called up. From creative directors to apprentice designers: All are needed. Storytellers, magic-makers, crafters and grafters, ideators and copywriters. Moments like these come rarely. For many generations, they may not come at all. But this time, it will be different, we will be different. Because we have been called. The world’s greatest…

The Great Fail Podcast: Why the World Unfriended MySpace

Before there was Facebook, there was MySpace, once the world’s most dominant social networking company. In the summer of 2005, one of the biggest deals in internet history made headlines when News Corp, Rupert Murdoch’s media empire, acquired MySpace for $580 million in cash. In the business realm, it seemed that with the backing of…

Facebook and Instagram Remove Robert Kennedy Jr.’s Nonprofit for Misinformation

Facebook said that Children’s Health Defense, a group led by Mr. Kennedy, an anti-vaccine activist, had “repeatedly” violated its guidelines by spreading medical misinformation.

Downloaded YouTube Shorts Will Be Watermarked

Get ready to see more watermarks on video content posted across platforms, as YouTube said in a support thread that it will begin adding them to short-form YouTube Shorts videos. YouTube explained in the support thread, “We’ve added a watermark to the Shorts you download so your viewers can see that the content you’re sharing…

Group Black hires Cavel Khan as chief commercial officer

The former chief revenue officer of Tumblr joins the Black-owned collective.

New Campaign for eBay Refurbished Touts Bottomless ‘Magic Box’ of Gadgets

Whipping up a gourmet breakfast can require a lot of hardware, from KitchenAid mixers to espresso machines. The same is true for taking on a major construction project, where circular saws and drill bits are just the beginning. Launching a workout channel? That means investing in technology like smartphones and tablets to capture all angles…

Why Crocs hired Digitas to scale globally amid a tough economy

Crocs CMO Heidi Cooley says brand will rely on “proven playbook” of digital, influencer marketing, brand collabs,  metaverse and more.

Snapchat: How to Use the Carhartt Bitmoji Outfits

Snap Inc. partnered with apparel brand Carhartt to add Carhartt Bitmoji outfits to Snapchat. Our guide will show you how to dress your Bitmoji in one of the Carhartt outfits. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step…

Brian Stelter Leaving CNN After Network Cancels ‘Reliable Sources’

Chris Licht, the new chairman of CNN, has told employees that he is retooling the network’s programming.

Kohl’s falls after fresh forecast cut on inflation pressure

Net sales for the year are projected to decline 5% to 6%.

Marketers Must Balance Media Mix to Collapse Brand and Performance Silos

Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency’s 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue….

Watch the newest commercials from Taco Bell, Pepsi, Under Armour and more

NFL star Davante Adams gets his very own in-house Taco Bell—literally in his house—in the latest from Taco Bell.

What Should Performance Marketers Know Before Testing CTV?

Last year, the IAB released a report that showed just how much money advertisers are pumping into CTV: In 2021, CTV ad spend grew to $15.2 billion and was estimated to increase to $21.2 billion in 2022. Consumer TV viewing habits are also changing: Over 80% of TV households have at least one connected TV…

Big Ten strikes $7 billion TV deal with CBS, FOX, NBC and Peacock

The Big Ten announced it has struck deals with CBS, FOX, NBC and NBCUniversal’s Peacock. 

Kendrick Lamar Translates Financial Success in Cash App Ad by His Creative Imprint, pgLang

Cash App continues to blend star power and financial literacy with the launch of its latest campaign, “That’s Money.” For the latest installations, the brand tapped two major stars: Grammy award-winning artist Kendrick Lamar and wide receiver Odell Beckham Jr. “The Balcony Scene” features Kendrick, comedian ExavierTV and investor and entrepreneur Ray Dalio. In a…

NFL marketer Julie Haddon named NWSL's first CMO

NFL marketer Julie Haddon joins NWSL as it is poised to negotiate a new media rights deal.

 

New Women’s Soccer CMO Sees ‘Hyper’ Growth Potential

Julie Haddon keeps hearing that her step up is a step back. When she became head of marketing for Dreamworks Animation in 1998–just before the studio produced Antz, Shrek and Madagascar–she was told computer animation was a fad. When she left a consumer promotions gig at eBay to work for a startup called PayPal Mobile…

Intelligent Maze-Style Dog Bowls – The Conceptual 'Hank' Pet Bowl is Portable and Health-Conscious (GALLERY)

(TrendHunter.com) The conceptual ‘Hank’ pet bowl has been designed by Passakorn Kulkliang as an intelligent, health-focused accessory for dog owners to incorporate into their furry friends routine.

The…

Things to Consider Before Hiring an eCommerce Agency

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E-commerce is proliferating, and businesses are looking to hire agencies to help them create and manage their online stores. Just as businesses need to hire the right people, agencies must hire the right staff. For a team to be successful, it is essential that they have strong individual skills and knowledge but also shares a common vision of what is wanted by the client. The role of the agency team is to help businesses to manage their online presence.

The successful agency team must be able to provide a range of services.

What to look for in an eCommerce agency:

As businesses increasingly rely on eCommerce, the need for quality eCommerce agencies becomes increasingly apparent. An eCommerce agency can provide a business with a wide range of services related to their online store. Not all eCommerce agencies are created equal, so it is essential to know what to look for when choosing one.

When searching for an eCommerce agency, you must first consider what services you need. Are you looking for someone to design and develop your online store? Or do you need help with marketing and SEO? Once you know what services you need, start by researching agencies in your area.

Experience

In the ever-changing landscape of the internet, eCommerce agencies have had to adapt quickly to the changing needs of their clients. The first eCommerce agency was founded in 1994 by Jeff Bezos, who later found Amazon.com.

The experience of working with an eCommerce agency can be a bit daunting for first-timers. Most of these agencies are quite selective about the clients they choose to work with.

For businesses looking to outsource their eCommerce needs, it is essential to research. Ask around for referrals, and read reviews online before making a decision.

Size of eCommerce agencies

When it comes to eCommerce agencies, size does matter. In particular, the size of an eCommerce agency can dictate its ability to provide high-quality services and support to clients. A recent study by Clutch found that most agencies with more than 10 employees offer a wider range of services than those with fewer employees.

Additionally, larger eCommerce agencies are more likely to have dedicated teams for each step of the eCommerce process, from design and development to marketing and fulfillment. This allows them to provide their clients with a higher level of service and support.

Services of eCommerce agencies

If you’re running an online business, it’s essential to have a good eCommerce agency on your side. Here are some of the services that you can expect from a good eCommerce agency:

1. Web design

An eCommerce agency can help you create a website that is attractive and easy to use. They will work with you to create a design that fits your brand and meets your needs.

2. Marketing

A good eCommerce agency will help you market your products and reach new customers. They can create marketing campaigns tailored to your target audience and help you optimize your website for search engines.

3. SEO

eCommerce agencies know how to optimize websites for search engines, which can help you get more traffic and leads from potential customers.

4. Logo designing

The first thing customers see needs to be the professional and eye-catching logo. A good logo designer can help a business create a logo representing their company in the best way possible doesn’t matter if it’s a minimalistic or hand drawn design logo

5. Amazon FBA Private Label agencies

As an Amazon FBA seller, you may consider working with a private label amazon consulting agency. In this article, we’ll discuss what private label agencies are, their services

Private label agencies are businesses that help entrepreneurs create and launch their own brands on Amazon. They offer variety services, including product research, design and branding, manufacturing, and shipping and fulfillment.

Prices of eCommerce agencies

In recent years, the prices of eCommerce agencies have been on the rise. This is due to the increased demand for these services, as more and more businesses are moving online. In addition, many agencies are now offering additional services, such as website design and development, search engine optimization (SEO), and social media marketing.

One way to reduce the cost of working with an eCommerce agency is to compare prices. This can be done by contacting several agencies and asking for a proposal. It is important to remember that price is not always the most critical factor when choosing an agency. Other factors, such as experience and reputation, should also be considered.

When choosing an eCommerce agency, it is essential to consider the cost.

References/reviews of eCommerce agencies

When you’re ready to take your business online, you’ll need to find an eCommerce agency to help you get started. But with so many agencies, how can you be sure you’re picking the right one? References can be a great way to learn more about an eCommerce agency

References are a valuable resource when making decisions about anything, especially as important as choosing an eCommerce agency. By talking to references, you can learn about an agency’s process, their team, and what kind of results they’ve achieved for their clients.

Type of eCommerce agencies

There are three types of eCommerce agencies: design-only, development-only, and full-service. Design-only agencies focus on the look and feel of the website and typically have a smaller team of designers.

Development-only agencies are more technical and focus on building the website. They may also have a smaller team of designers. Full-service agencies have teams of designers and developers and offer a wide range of services, such as marketing and SEO. They are often the most expensive option but can be worth it for businesses

Conclusion:

By taking the time to research and compare agencies, you can be sure to find one that fits your needs and budget. When looking for a private adoption agency, it is essential to take the time to research and compare agencies. By doing so, you can be sure to find an agency that fits your needs and provides the services you are looking for. It is also essential to ensure that the agency you choose is licensed and accredited.

How to Boost Conversions with Website SEO?

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You might have the best product or service in the world and invest in a great-looking site that gets a good amount of traffic, but it’s all for nothing if you aren’t getting conversions.

Many businesses suffer from this issue, which is where SEO services offer a remedy. Investing in the right search engine optimization (SEO) techniques can get relevant traffic to your site and convince more people to buy your products. Learn about some conversion rate optimization tips that can help you boost your conversions.

Improve Web Loading Time

Most users abandon their shopping cart if your site takes more than a few seconds to load. To boost e-commerce conversions, it’s crucial that your website is mobile responsive and loads quickly. Start by enabling compression on your site and using content distribution networks to boost speed. Plug-ins can also slow down your site so consider deleting or disabling the ones you hardly use. A reputable e-commerce conversion rate optimization service can help your site load quickly.

Create High-Quality Content

You need to write content that convinces people to pay for your product. Put yourself in your customer’s shoes and write content that provides solutions to their questions. Use good keyword tools to discover relevant keywords that you can put throughout the text. You can also analyze your competitors’ content to find their high-performing keywords.

Try to do pieces where you talk about how your product made a difference in the life of your consumers. Keep the tone consistent and conversational. Make your headlines catchy and use bullet points to make your information readable. Also, have a testimonial page to show your customers that other people have validated your product or service. Make useof images to break down complicated concepts and make the content piece more appealing. You can create free e-books that you can give to your clients if they submit their emails. You can then utilize these to send them personalized offers through email marketing. Do A/B testing to find out the email variation that leads to greater conversions.

Use Creative CTAs

The CTA must be clear, to the point, and easily visible on the website. Don’t resort to the old “buy now” or “add to cart” button.

The key to writing a creative CTA is all about choosing the right words. For example, instead of just saying “buy now,”phrase it as “Get your new laptop bag today and get a $20 discount” or “get a chance to enter a lucky draw to win a trip to Las Vegas.”This gives the reader more incentive to buy. The discount will help capture your reader’s attention and give them an added motivation to spend now out of fear of missing out on this offer. Conversion rate optimization solution providers have creative writers that can write stellar CTAs.

Use Google Analytics

Google Analytics is a great tool to understand your visitors and improve conversion rates. For example, if you find out that most of your paying visitors are from Manhattan, then you need to create content that appeals to the people of this location.

Similarly, if you see that most conversions are coming from content pieces that talk about a certain product feature, then you can take this as a cue and write similar content and abandon content pieces that are not performing so well. Use the tool to understand your target audience to build a better site that offers a better customer journey.

Optimize Page Design

By improving the website user interface and the overall feel, you can make it more engaging and appealing. A great website is a combination of top-notch content and aesthetic design. Invest in a web designer that can custom build a website design that reflects your product, market, and brand.

Include high-quality images even if you have to pay for them. Also, create simple navigation that adds to the experience, not making it frustrating. If all this seems overwhelming, hiring a firm specializing in conversion rate optimization solutions is best.

This guest post was written by Joseph Dyson, an experienced conversion rate optimization consultant working for a reputable SEO services company in San Diego, Search Berg. He has a proven track record of helping companies implement SEO best practices that gets them more lead conversions and a better bottom line.