New Women’s Soccer CMO Sees ‘Hyper’ Growth Potential

Julie Haddon keeps hearing that her step up is a step back. When she became head of marketing for Dreamworks Animation in 1998–just before the studio produced Antz, Shrek and Madagascar–she was told computer animation was a fad. When she left a consumer promotions gig at eBay to work for a startup called PayPal Mobile…

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