Aug
19
Two SAP staffers say HR mishandled their work-event rape claims
Posted in: UncategorizedThe incidents happened during work trips in 2018 and 2019.
Aug
19
Marketing winners and losers of the week
Posted in: UncategorizedHershey scores with Macklemore TikTok and Reese Witherspoon’s media company is rolling—plus, why Jon Stewart has Arby’s on his mind again.
Aug
19
Off Madison Episode Two: Women Create the Roadmap
Posted in: UncategorizedWhen we talk about DEI, one of the more prevailing questions that remain is, where are our women leaders? What happened to the wealth of female leadership that was promised years ago? But there’s a very simple answer for that: Women leaders are everywhere! It’s not a matter of a lack of available talent. It…
Aug
19
Elon Musk’s Lawyers Subpoena Ad-Tech Firms DoubleVerify, Integral Ad Science
Posted in: UncategorizedAd-tech firms DoubleVerify and Integral Ad Science were subpoenaed by lawyers representing Elon Musk in his defense against a lawsuit by Twitter regarding his aborted $44 billion takeover bid for the company. Advertisers use technology from DoubleVerify and IAS to ensure that their ads are being viewed by actual people and not bots, and Musk’s…
Aug
19
Why Caesars Sportsbook is significantly cutting ad spending—inside its NFL plans
Posted in: UncategorizedCaesars Sportsbook will still lean on J.B. Smoove and the Manning family, though new focus on profitability could dampen year-round NFL spending.
Aug
19
Roku’s ‘House of the Dragon’ collaboration signals larger shift in its partnership strategy
Posted in: UncategorizedCTV company debuts first branded homepage integration.
Aug
19
American Beauty Meets Soccer Frenzy in Sports Betting Brand’s ‘Mischievous’ Campaign
Posted in: UncategorizedEven as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand out from its competitors, Paddy Power has launched a campaign to become part of pop culture. This is Paddy Power’s first work created by Accenture Song-owned agency Droga5 London, which won the account after a…
Aug
19
TV ad budgets remain strong despite economic uncertainty—for now
Posted in: UncategorizedMedia buyers say TV ad budgets haven’t shown significant change, but flexibility is the key word.
Aug
19
Rocky Runs Through the Streets of Philadelphia Again in an Audacious Sports Betting Promo
Posted in: UncategorizedThere can’t be much more powerful a play in advertising than nostalgia, and–in reviving one of cinema’s most iconic moments featuring everyone’s favorite fictional boxing champion Rocky Balboa in a modern take–bookmaking brand Ladbrokes is betting big. Featuring ambitious special effects, the 90-second spot sees Sylvester Stallone on his pre-match marathon run through Philadelphia in…
Aug
19
Agency news you need to know this week
Posted in: UncategorizedVCCP Group hires first North America CEO in its 20-year history and Vodafone retains Dentsu’s Carat as its leading media agency.
Aug
19
David & Goliath brings back summer camp for underserved youth
Posted in: UncategorizedThe nonprofit Today, I’m Brave debuts documentary and brings program to kids from Harlem, New York
Aug
19
McDonald’s Turns Its Trash Into Gold for Customers Who Keep the Netherlands Tidy
Posted in: UncategorizedIn a bid to combat the issues its discarded packaging can create in the neighborhoods around its Netherlands’ restaurants, McDonald’s has gotten into the upcycling game by using its own branded litter to produce an exclusive jewelry collection–perhaps the perfect gift for that special someone. Created by TBWANeboko, the campaign sees the fast-food chain introduce…
Aug
19
Gen Z, Millennial social shopping comfort levels revealed: Datacenter Weekly
Posted in: UncategorizedAlso: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news in a nutshell and more.
Aug
19
Can Political Advertising Weather a Recession?
Posted in: UncategorizedYou may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow…
Aug
19
Only 1 in 25 Reproductive Health Apps Protects User Data
Posted in: UncategorizedThe Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. Eighteen of them had vague privacy policies with no clear guidelines on how they share data with U.S law enforcement, Mozilla found. Apps including Flo, Glow, Period Calendar Period Tracker and My Calendar Period Tracker…
Aug
19
Report: Snap Grounds Its Pixy Flying Camera
Posted in: UncategorizedPixy, we hardly knew ye. The flying camera introduced at the Snap Partner Summit in April is being grounded, according to a report by Meghan Bobrowsky of The Wall Street Journal. Bobrowsky reported that Snap co-founder and CEO Evan Spiegel told employees during a question-and-answer session that further development of Pixy was being halted as…
Aug
19
DirecTV’s Latest Mash-Up Ad Gets a Few Real Housewives Ready for Some Football
Posted in: UncategorizedWhatever your fandom may be, sports or reality TV, chances are you know the pain of trying to watch the latest release only to realize that it’s not available on any of the platforms you subscribe to. Streaming services are convenient in many ways, but tracking down media across the internet can be a chore….
Aug
19
Life is a Epic Quest Chain with Verizon and Xbox All Access
Posted in: Uncategorized
adnews
Edited by Cut+Run’s Lucas Eskin and directed by Furlined’s Ted Pauly with motion graphics by Jogger, the spot reveals a realm of curiosities and
Aug
19
Revolt Launches Podcast Network With Suite of New Shows
Posted in: UncategorizedBlack-owned media company Revolt announced the launch of its own podcast network with a slate of new content on music, lifestyle, business and comedy from Black personalities and perspectives. The Revolt Podcast Network is giving its audience 24 new shows, including one on entrepreneurship and business hosted by the company’s chief executive officer, Detavio Samuels….
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