Editor’s note: This is part of Marcus Collins’ Check the Rhyme series, in which he extracts marketing insights from rap lyrics and explores the influence of hip-hop on the marketing world. If my years of working in this industry have taught me anything, it’s this: The best advertising is not advertising. As eye roll-inducing as…
Facebook’s founder is setting a relentless pace as he pushes his company through a tech transformation during a global economic slowdown.
Old Navy serves up another “written by the internet” ad to hype its back-to-school fashions.
Actress and entertainer Keke Palmer will host Are We There Yet?, a series on Meta’s Facebook and Instagram pages that will help shine a light on developments in the metaverse. Internal shop Creative X spearheaded the initiative, describing the series as part Bill Nye the Science Guy and part Comedians in Cars Getting Coffee. Palmer…
Coca-Cola Co.’s second-quarter sales exceeded expectations and the company raised its full-year guidance.
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967’s You Only Live Twice, the fifth…
McDonald’s reported sales that topped estimates as consumers continue eating out despite higher prices.
In the age of social media, TikTok- and Instagram-ready lodging has become all the rage in travel and hospitality. Third-party vacation rental companies like Airbnb and Vrbo have certainly benefited from the trend, offering what they touted as unique stays that were considered preferable among travelers looking to nab an enviable stay on a sensible…
The German luxury brand celebrates the ‘Hofmeister Kink’ design element by uncovering more than 56,000 U.S. roads that share its angular shape.
“Are We There Yet?” show from Meta and the “Nope” actor answers common questions about the digital world.
Jortcore campaign taps influencers to promote jean shorts and sustainability.
Four years ago, just before stepping into his new job as a CEO, Dave Allen took his family on a vacation. A few days in, one of Allen’s high school-age daughters asked him what company he’d be running. “Igloo,” he told her. Naturally, she took out her phone and looked it up. Allen still remembers…
Spinal Muscular Atrophy (SMA) is a rare neurogenerative disease that is largely invisible to society. A new campaign exposes its harsh reality as calls for early screening programs that can slow the disease’s progression circulate around Europe. Biopharmaceutical company Biogen and patient association FundAME are behind the campaign, titled “Invisibles” and created by ad agency…
When smart TVs fully burst onto the scene in the early 2010s, they revolutionized how consumers watched content. Featuring crisp, sharp images, deep blacks and colors, and pristine sound quality, the sets changed the face of the television landscape. But when the biggest names in the industry built their smart TV businesses a decade ago,…
A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…
When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn’t believe her. She thought, “If all the data analysts in the country told you their pay, people would see that these…
Up against global competition–a finalist group of entrepreneurs representing 41 countries–Gaston Taratuta’s attitude was one of cool confidence: “You are the world champion of this story. Chin up and believe it, brother!” This mindset ultimately led to him winning the title of Ernst & Young’s World Entrepreneur of the Year during the June competition in…
Women’s Health will mark the anniversary of the signing of the Americans with Disabilities Act with its first-ever closed-captioned Instagram Live workout Tuesday (June 26) at noon ET on the Women’s Health Instagram channel. The workout will be led by trainer Anne Reuss, who is deaf and uses soundless cues and techniques while working with…
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