In 2015, the United Nations agreed upon 17 sustainable development goals: a set of targets that member states aim to achieve by 2030. Over the last seven years, advertisers and marketers have struggled to determine what their role is in helping to achieve those goals. At Cannes Lions in 2016, former U.N. Secretary-General Ban Ki-Moon…
Pew Research Center mined data from its survey of 2,548 U.S. adult Twitter users in May 2021 about their experiences on the social network, as well as how they engage with politics outside of Twitter, and it shared five key facts. Computational social scientists Samuel Bestvater and Sono Shah explained in the report’s introduction, “In…
Though the world’s most celebrated runners tend to be athletes of the highest caliber, running is an exercise that much of the population is free to enjoy anytime. Granted, it’s a more enjoyable experience when the runner has the proper footwear. Sustainable clothing company Allbirds has announced its team-up with spokesperson Lindsay Lohan for its…
Lionel Messi, one of the best soccer players of all time, famously said, “It took me 17 years and 114 days to become an overnight success.” When I decided to leave Google and start my first company, a number of people casually mentioned that I was committing myself to a 10-year journey at a minimum….
At the end of a tour that drew some social media mockery, the billionaire brothers’ rock band received a friendly reception at a venue close to their parents’ beach house.
After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand’s affiliated platforms, like Coke Studio. Created in partnership with Zeno Group, the studio has teamed with musician…
Twitter is by far the most-used social media platform among journalists, but that does not necessarily hold true for consumers of their journalism, according to a new study from Pew Research Center. Pew senior researcher Jeffrey Gottfried and senior writer Mark Jurkowitz wrote in the introduction to the study, “More than nine in 10 journalists…
Study after study shows that Gen Z is stressed out about the climate. And when it comes to their careers, younger generations say they want their employer’s actions to align with their values. But despite a growing movement to hold ad agencies accountable for the work they produce for clients doing harm to the planet,…
The last remaining flicker of light from the cryptocurrency flame ignited by Facebook and inherited by Meta will be extinguished Sept. 1. The company revealed on the website for its Novi digital wallet that Novi will no longer be available for use after Sept. 1, and that users should withdraw any remaining balance prior to…
How do you truly understand the desires and needs of your customers? While there’s an ever-shifting culture with consumers of all products, the fundamental principles remain the same. Having a strong identity and mission statement is paramount, and once there, all it takes is watching and observing how the consumer truly feels. In today’s episode…
Reddit scooped up natural language processing company MeaningCloud Europe with the goal of strengthening its machine language proficiencies and understanding of unstructured data. The MeaningCloud team joined Reddit and will support ML projects across its ads, product and safety teams, and the company’s office in Madrid will become Reddit’s first office in Spain. The deal…
Following the release of its first limited-edition product through Coca-Cola Creations–called Intergalactic–the soft drink company is releasing a new campaign to promote a collaboration with Grammy-nominated music producer Marshmello. Coca-Cola Creations is the brand’s new platform that takes the iconography of the world-famous beverage and adds “new expressions driven by collaboration, creativity and cultural connections.”…
Kara Swisher is the editor at large of New York Magazine, co-host of the Pivot podcast, New York Times contributing opinion writer and host of the Sway podcast. She’s the go-to expert for analysis on all things business, technology and digital media. With NFTs, crypto and metaverse opportunities on the rise, Swisher is an advocate…
World Wrestling Entertainment fans can tweet their way to SummerSlam July 30 at Nissan Stadium in Nashville, Tenn. Through Thursday (July 7) at 11:59 p.m. ET, fans can use the hashtag #SummerSlamContest and tweet about why they should receive two floor seats to the event, hotel and airfare. The winning tweet will be part of…
Election fraud claims from 2020 are widespread on talk radio, contributing to the belief that the midterm results cannot be trusted.
On this week’s episode, international editor David Griner is joined by agencies writer Emmy Liederman and senior editor T.L. Stanley to discuss Liederman’s recent coverage of how companies are under pressure to figure out how to craft more inclusive environments for non-drinkers, the rise of alcohol-free cocktails and where cannabis beverages fit into the mix….
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