Jul
15
Bud Light narrows U.S. creative review to three agencies
Posted in: UncategorizedAB InBev’s Bud Light has narrowed the search for its lead creative agency in the U.S. to three shops from the original five.
Jul
15
Microsoft Proves Itself to the Ad Industry With Surprise Netflix Deal
Posted in: UncategorizedOn Wednesday, Netflix announced that Microsoft won the top prize in ad tech and will serve as the streamer’s global advertising technology and sales partner as the company builds a much-anticipated ad-supported tier, which could debut as early as the end of this year. The partnership came as a surprise to the ad industry, which…
Jul
15
How OMD’s Attention Planning Tool Transforms Campaign Strategy
Posted in: UncategorizedOmnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The company tells Adweek the tool saves clients time and money. “Attention impacts every stage of the design process,…
Jul
15
4 Charts Reveal How Facebook Traffic to Publishers Has Changed
Posted in: UncategorizedAs the largest social media platform in the U.S., Facebook has long played a critical role in the distribution strategies of publishers, though the relationship between the two parties has fluctuated significantly over time. In May, reports surfaced that Facebook, eyeing market instability and a fierce new challenger in TikTok, was reevaluating its practice of…
Jul
15
Trainline Taps Wavemaker for Local Impact Across Europe
Posted in: UncategorizedTrainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site–which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists–selected the WPP-owned media company based on…
Jul
15
Bigger Than the Box Office: The Rise of Minions Marketing
Posted in: UncategorizedRecently, you may have noticed that there has been yellow as far as the eye can see and suits in every cinema. Minions, Minions everywhere. It’s been a minute since we’ve seen a cinematic success of this magnitude and a marketing bonanza of equally epic proportion. Mega marketing budgets and expansive (almost endless) partnerships are…
Jul
15
Why TikTok livestream shopping is a hard sell for creators
Posted in: UncategorizedThe hot social media app and its rivals want to change consumer behavior, but have met resistance.
Jul
15
Burger King Austria now Asks Customers, ‘Regular or With Meat?’
Posted in: UncategorizedBurger King Austria is continuing the chain’s introduction of plant-based menu items around the world with a new campaign to promote the burgers, which will be positioned as “the new normal” on its menu. The restaurant chain has begun a campaign titled “Meat Option,” which will see Burger King staff ask all customers whether they…
Jul
15
Agency news you need to know this week
Posted in: UncategorizedStockX celebrates self-expression, Periscope launches a design practice, and GroupM hires a Rutgers University professor.
Jul
15
Surviving a recession—how brands can drive growth during a downturn
Posted in: UncategorizedBy focusing on messaging, value, loyalty and measurement, marketers can strengthen ties with new and existing shoppers.
Jul
15
Canesten – ‘The Truth, Undressed’ Vagina Academy educational platform
Posted in: Uncategorized
Jul
15
Stockholm agency "Familjen" reframes car slogans for public transportation. – print
Posted in: Uncategorized
Uncategorized
Car slogans. They will promise you the world. Like Acura: “The road will never be the same”
Jul
15
Facts Were Sparse on an Abortion Case. But That Didn’t Stop the Attacks.
Posted in: UncategorizedThe story of a 10-year-old girl in Ohio became the focus of a heated political debate that played out in the news media.
Jul
14
Netflix announces Tudum event day after Microsoft ad deal
Posted in: UncategorizedNetflix announces return of global virtual fan event and programming showcase three months after massive layoffs.
Jul
14
Christopher Meloni Bares All in Maximum Effort’s Latest Peloton Ad
Posted in: UncategorizedForget all the workout pants, leggings and sporty tank tops. Peloton’s latest work shows community members that its app makes working out so accessible that fitness can achieved in any state–even when you aren’t totally dressed for it. In celebration of National Nude Day, Peloton partnered with actor Christopher Meloni for a new ad highlighting…
Jul
14
TwitchCon Set for July 16, 17 in Amsterdam
Posted in: UncategorizedTwitchCon is back for the first time since 2019, set for July 16 and 17 in Amsterdam. Twitch co-founder and CEO Emmett Shear and several creators will kick off the convention for the Twitch community and creators July 16 at 5 a.m. ET, and the event will include competitive Twitch Rivals gaming, cosplay contests, creator…
Jul
14
Why a gun control campaign is driving 52 buses to Ted Cruz’s office
Posted in: UncategorizedFollow-up campaign to Change the Ref’s ‘The Lost Class’ takes items from children killed by gun violence to NRA-supported politicians.
Jul
14
Twitter Begins Testing Custom Timelines
Posted in: UncategorizedABC reality juggernaut The Bachelorette is the star of Twitter’s test of custom timelines on the web. The social network said custom timelines are crafted by developers and populated with tweets and other media from accounts, hashtags and other surfaces om the platform related to a specific theme. The custom timeline for The Bachelorette will…
Jul
14
Entrepreneurialism Could Be the Key to Retaining Creative Talent
Posted in: UncategorizedThroughout the pandemic, entrepreneurialism has thrived, with more new businesses registered last year than any other on record. Employers should take note. After all, entrepreneurialism and creativity go hand in hand. It’s not only job offers from competitors that hiring managers need to watch out for these days. As the workforce evolves, we are seeing…
Jul
14
P&G conference takeaways—the economy's not bad and TikTok's not social
Posted in: UncategorizedSignal finds programmatic as Procter & Gamble’s biggest ‘spend pool,’ Walmart with a bigger college enrollment than any U.S. campus and TikTok replacing Meta on the hot seat.
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