Colleges and universities can be a golden training ground for the next generation of young professional athletes. Still, there are small issues that can serve as rather big barriers for certain groups of students, especially those from marginalized communities. United Airlines has partnered with the PGA Tour for the “Golf is Ours” campaign, which aims…
Back-to-school marketing will be different this year as retailers test out new strategies amid economic anxiety.
Do you consider fries a crispy, heavenly side to some of your favorite comfort foods, or rather a mere vehicle for your truest, tomato-y love–ketchup (or mayonnaise, for braver souls)? If you believe in the latter notion, Heinz has fried up an effective tool for your deepest condiment cravings: Spoon Friez. Yes, it’s exactly what…
The Association of National Advertisers is looking to set some standards in a place that has few—influencer marketing measurement.
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| THE ORIGINAL? France Télévisions – France2 – 2011 “Des infos justes et pas juste l’info” Click image to enlarge Agency : Royalties, Publicis Group (France) |
LESS ORIGINAL France Info Canal 27 – 2022 “Pas juste l’info. L’info juste” Click image to enlarge Agency : Movement (France) |
The New Jersey recording space built in 1959 by Rudy Van Gelder is filled with history. Can it regain its glory without getting stuck in the past?
41% of gamers identify as female, according to Entertainment Software Association.
Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018. The announcement comes as OMD is upping its commitment to media measurement, having just…
As U.S. inflation hit a four-decade high of 9.1% in June, shoppers are pulling back on what they buy–from clothing and toiletries to staple foods and household items. The moment is giving private label brands, which cost less than their brand-name competitors, an opportunity to appeal to the public. And some are taking it. In…
In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…
The elements of a classic horror film can vary from bloodthirsty monsters to diabolical, deadly manipulators. For Ford, a good creepy flick can include all of it, as long as its pickup truck is the star. To celebrate the launch of Ford’s first-ever F-150 Raptor R on July 18, the automotive brand is releasing a…
The board said it had found nothing to discredit the entries after reviewing the prize submissions from The New York Times and The Washington Post.
When your passion becomes your profession, it’s easy to feel like you’ve won the proverbial lottery. But what happens when you aren’t afforded the luxury of signing off at the end of the day? It’s the perfect digital storm: For consumers, the immersive nature of gaming makes it the ultimate form of escapism. For game…
Brendan Shields-Shimizu becomes CEO as Jae Goodman steps down; Linda Knight takes the presidency.
Brand executive turned founder Roma Patel started her company when she zeroed in on a gap in the market–and a gap in nutrition. Tejari, which she named after her two sons and the inspiration for the DTC company, is disrupting the protein category with its simplistic, clean plant-based blends. And with national distribution on the…
Hanesbrands’ global media business is up for review. The clothing company known for its t-shirts, socks and underwear invested $34 million in media globally last year, and 29% of that was in digital spend, per COMvergence data. Publicis Media’s (PM) Spark Foundry is the incumbent. The PM agency declined to say if it’s defending the…
(TrendHunter.com) From affordable rural co-housing to bone-shaped dog kennels, the July 2022 architecture innovations accommodate both humans and their pets.
Pets also require comfortable habitats, as recognized by…
(TrendHunter.com) The July 2022 transportation ideas feature various new electric vehicle innovations. From electric four-wheel delivery vehicles to e-bike conversion kits, these ideas showcase the adaptability of…
Disney is the latest publisher to cross the upfront finish line. On Monday, Disney closed its strongest upfront ever, reporting $9 billion in advertiser commitments from every major holding company and key deals across entertainment, streaming, sports and inclusion, according to the House of Mouse. Live events, Disney+’s upcoming ad-supported tier, and addressable and measurement…
Disney announced a record close to its annual upfront negotiations.
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