Hasta La Creative!

As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…

Ad Age’s ranking of metaverse activations from brands and others leaning into the virtual craze.

Reltio CMO on recharge days, coffees with the CEO and mentors for new employees.

A tide of sound buoys college softball. The background of its tournaments consists of a steady stream of chants, songs and other vocal reassurance from the hitting team’s dugout. And brands don’t even have to ask to be included in the fun. Every so often, an ESPN mic catches a team chanting “We don’t drink…

Rebrands are becoming increasingly popular. A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand’s original spirit while also recognizing how culture has driven…

The new Vans Pro Classics have the same aesthetic as the old classics, but a higher elevated performance. Since the look themselves won’t cut it make this new show stand apart, Vans will turn abandoned buildings worldwide into skateparks, where skaters can try the Vans Pro Classics while actually skating. Their skateboard is the ticket to get in. No posers!
In the lab, they will be given a pair of shoes and a lab coat that they can customize. After testing the shoes, they will fill out a survey, and the results will be shown in real-time on the Vans website and social media. The survey reviews will honestly promote the Vans Pro Classics and turn them into the go-to shoe for skaters.

Credit:
Art Director – Din Terpuni
Art Director – Yuliya Kosheeva
Experience Designer – Margaret Panoti

The marketer of Heineken, Dos Equis and Tecate parts ways with incumbent Canvas Worldwide.

Messenger added a Calls Tab to its Android and iOS applications to make it easier for users to connect with friends and family in one tap. A Meta spokesperson said there are more than 300 million audio and video calls on Messenger every day, and the rate of average daily callers is up over 40%…

Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. She will leave in the fall but will continue to serve on the company’s board of directors. Javier Olivan, the company’s chief growth officer, will take over as COO. However, founder Mark…

The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has…