On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch. Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how…
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RSVP and watch live Ad Age In-Depth: TV Pivot on May 24 and 25.
When it comes to watching our favorite creators develop their careers, it seems like seeing them in TV shows and other partnerships fits so naturally. With the help of people like RJ Larese, vp, talent and development and brand partnerships at Nickelodeon and AwesomenessTV, this is able to happen behind the scenes, making the process…
May 4 is Star Wars Day and, to celebrate, Messenger released a Star Wars chat theme that adds a background inspired by the films to conversations. When someone activates the Star Wars theme on a conversation, the conversation’s emoji will be automatically updated to the Sparkles emoji. Here’s how to use the Star Wars chat…
Two-thirds of women who work in soccer have experienced gender discrimination, according to a 2020 survey from the organization Women in Football. Additionally, women remain underrepresented across the sport. Heineken, which last year expanded its UEFA sponsorship to the women’s game, is on a mission to tackle gender bias affecting soccer players and fans. The…
Earlier this year, the company formerly known as ViacomCBS bet big on Paramount+–and it’s already paying off. Paramount’s flagship streaming service Paramount+ added 6.8 million subscribers in the first quarter of the year, bringing the streamer to nearly 40 million. That’s a slight decline from the 7.3 million gain it reported to end the year….
If you believe that Bullying isn’t a big del, try to see it from the point of view of the people that suffer it
Today, Michelob Ultra is addressing the enormous pressure athletes live with in its latest campaign, “UNDER PRESSURE.” The campaign aims to raise awareness of the enormous weight that we put on the shoulders of athletes, especially the media, social media and from some brands.
Featuring three of the most pressured athletes in sports, Guillermo Ochoa, Arantxa Chávez & Isaac Nuñez, the spot opens with a depiction of them in different scenarios of enormous pressure until a question appears on the screen, asking: “What kind of pressure are we putting out there?” From here, a speech begins, focused on relieving the pressure that is read in different billboards, posters and advertising media. Finally, the commercial ends with the phrase, “In order to find your greatness, first you need to find your joy,” and closes with the brand’s slogan, “It’s only worth it if you enjoy it.”
Routledge Handbook of Art, Science, and Technology Studies, edited By Hannah Star Rogers, Megan K Halpern, Dehlia Hannah and Kathryn de Ridder-Vignone.
The book introduces Art, Science and Technology Studies as a new field of interdisciplinary inquiry and practice where both art and science contribute to knowledge-making.
The dozens of essays included in the book examine the methods and methodologies used to bring art and science together, the structures that support these collaborations, the development and communication of projects realised as well as the engagement with the audience.
While several authors in the publication delineate what we can learn from observing art and science in relation to one another, none of them pretends that art-science collaborations are frictionless. Or that they should be. In fact, many of the authors highlight issues such as the institutionalisation of both art and science, the possible instrumentalisation of art, the difficulties encountered while trying to create dialogues with the public around science and technology concerns, etc. Most of them also suggest strategies that artists can adopt to protect their autonomy, find common ground with their science partners and make emerge new forms of critique.
Caitlin Berrigan, Hepatophagy, 2008
David Bowen, fly revolver, 2013
More than fifty authors. Over 650 pages of academic papers. Routledge Handbook of Art, Science, and Technology Studies is a massive volume. I enjoyed the variety of perspectives, the critical viewpoints, the alternatives and strategies suggested over the pages and the many insights into artworks that resulted from collaborations between scientists and artists or designers. As often with this type of academic publication, however, I wish there were more contributions from scholars and artists working outside of the US, the UK and Australia.
Charlotte Jarvis, In Posse: Making Female Sperm, 2018. Photo: Miha Godec
Kirsten Stolle, Animal Pharm (AP5), 2014
Kira O’Reilly and Jennifer Willet, untitled (lab shoot series), 2008-2011
Unsurprisingly, the essays written by artists were often the ones I enjoyed the most. Here’s a brief selection of them:
Jennifer Willet narrates how she orchestrated “unruly actions in laboratory environments for cameras and very small audiences of scientists, students, administrators, and cleaning staff.” Together with artist Kira O’Reilly, she performed poetic laboratory actions that had the objectives of subverting the institutional authority of the lab and of exploring conversations between their artistic practices and the interconnections between the human body and the laboratory ecology.
Mary Maggic, Estrofem! Lab. Photo via HOLO
In We’re all living in an Estroworld, Mary Maggic lays down her six-point plan for hormone queering resistance. Operating under what Claire Pentecost calls public amateurism where people consent to learn and fail together in public, she briefly explains how “the knowledge around hormones is not simply contained within scientific methodology but also their biopolitical context, their entanglements with our notions of sex and gender”.
In an “open letter to Lulu and Nana”, Adam Zaretsky writes the famous germline edited twins to raise a series of questions about the consequences of the genetic modification of human beings. By addressing his letter to the little girls, Zaretsky attempts to offer them agency as decision-makers and invites them to consider themselves as art, as a way to understand their GMO identities.
Science and Technology Studies scholar Lea Schick, uses a series of artworks to explore the roles that imagination and speculation can play in outlining future energy strategies.
David Buckley Borden in collaboration with Jack Byers, Aaron Ellison and Salua Rivero, Wayfinding Barrier, No. 3, 2017. Image Credit: © 2018, Aaron M. Ellison; license: CC-BY-NC
Robert Hooke, Micrographia (a louse), 1665
Ionat Zurr and Oron Catts detail how the wide exposure of their Pig Wings project in media stories and international exhibitions illustrates the promise and the disappointment which underlies the hype that surrounds some scientific discoveries.
Chris Salter‘s tongue-in-cheek history of the relationship between
art, science and technology deconstructs the assumptions we might have regarding art-science collaborations.
Artists and theorists Christian Nold and Karolina Sobecka explore the “aesthetic strategies” that artists can deploy in order to get their voices heard in governance and public policy questions, particularly questions that are often the domain of scientific or technical experts.
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Nicola Triscott and Anna Santomauro draw on their experiences curating Arts Catalyst to suggest a co-inquiry model that brings diverse groups together around a specific theme or topic while giving them enough leeway to each develop ideas tailored to their respective fields.
Jane Calvert and Pablo Schyfter reflect on their Synthetic Aesthetics experience of orchestrating collaborations between synthetic biologists and artists and designers to consider what STS scholars might learn and what to expect (or not) from working with artists and designers. And vice versa.
Drawing lessons from the production process behind her art/science communication project called Aurator Britt Wray writes about the role of emotion and affect in science communication.
Francis Alÿs, Tornado, Mexico City (Milpa Alta), Mexico, 2010
Amy Balkin, Smog over Los Angeles, from the Public Smog project, 2004–
Inspired by Jussi Parikka’s Geology of Media, Brett Zehner explores what he calls the Meteorology of Media and celebrates the storm chaser as an individual whose passion condenses citizen science, risk, improvisation and a bit of art too.
In the Archiving Atmosphere essay, architect and architectural theorist James Graham reviews artistic and architectural projects that engaged with air quality and proposes that the atmosphere itself be understood as an archive marked by historical events and regimes of industrialisation.
Photo on the homepage: Jennifer Willet & Kira O’Reilly.
Former Ogilvy president will oversee growth, strategy and operations for influencer marketing agency.
Director and filmmaker Rhi Bergado’s list of credits is a beauty enthusiast’s dream, featuring work with industry mainstays like Manny MUA and Patrick Starr, as well as brands including Urban Decay and ColourPop. But the work hasn’t always been glamorous. In fact, the Long Beach-based creative has encountered multiple instances of problematic ideology throughout their…
Toxic beauty advice on social media has become so common that girls don’t even know it’s toxic. What if we put the same advice they hear every day into the mouths of the people they trust the most? Their moms.
Small dogs are especially appreciated for their vitality, energy and playful attitude, which must be nourished and protected through a specific diet based on their needs, that differ from those of bigger dogs. Ultima Mini is a specific range for dogs below 10kg of weight by Ultima Petfood, developed to assure them of the right amount of nutrients and energy.
The aim of the campaign was to prove in an innovative and entertaining way how a correct nutrition does positively affect small dogs’ vitality and keep their spirits and playfulness high.
When small dogs are healthy and well fed, they have the energy they need to express their vitality.
And one of their absolute favorite activities to do that is chasing balls.
That’s why we made it possible in the most spectacular way, by letting a small dog chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match.
Transforming a rather static and purely brand-display driven media into a live show inside the show.
Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year.
Idea: Inspired in a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country’s history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these.
A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A creation that today allows us to raise the visibility to a program that is a vital assistance for all Chileans.
Buying art is often slow, secretive and location-prohibitive. Artsy partners with thousands of galleries around the world to make art the opposite of all those things.
In the middle of the pandemic, the poorness and hunger in Peru increased excessively, but there is something that people do in crisis moments; it’s called: Common Pots, large community pots where Peruvians prepare free food for the poorest. One common pot could feed many families at the same time. So, in Cristal Beer, we decided to do something significant for our people, that’s why we created: The Helping Pots. We decided to recycle all our beer cans, and with the melted material we made more common pots for the poorest areas nationwide.
As one of Norway’s most prominent E-sport organizations, Apeks has set a mission to professionalize the E-sport and gaming scene in the country. A significant step to professionalizing the industry is making it a safe space regardless of gender, sexual orientation, or skin colour. This is the background for their brand statement: Changing the game. The brief from Apeks was to bring attention to the club and show that they are serious about their promise to change the gaming culture.
Research shows that 41% of all gamers are female. 59% of them experience so much harassment that they choose to play under male or gender-neutral aliases. To shine a light into this dark corner of the gaming industry Apeks launched the campaign; Don´t change your name. Change the game. On International Women’s Day we got one of Apeks’ biggest player “Jkaem» to play with a female alias. In addition, we created an influencer collaboration with female gamers, who shared the worst comments they have encountered.
Publicis Groupe has held the business since 2014.
In December 2020, Disney announced yet another sweeping reorganization of its TV division — one intended to prepare the conglomerate for a future-focused on streaming. One of the prominent changes resulting from the move, Hulu’s Originals’ Chief Craig Erwich added ABC Entertainment to his purview. Erwich stopped by Adweek’s Convergent TV Summit to chat about…
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