Netflix rocked the streaming landscape last month when the company said it’s planning to introduce an ad-supported tier after years of staunchly advocating for an SVOD-only model. While CEO Reed Hastings revealed nothing about a potential timeline for an ad-supported tier, industry experts agreed that it would be several years before Netflix had the framework…
The digital marketing industry is consistently evolving because Google keeps on changing its algorithms to rank websites. As 2022 starts, many people are expecting developments in Google SERPs algorithms, while some even wonder if local SEO strategies are going to work this year. Digital marketing experts expect to see some significant changes in the local SEO for the betterment of their client’s businesses.
So, What’s Local SEO?
Simply put, local SEO is a digital marketing strategy in which SEO strategies are applied for local promotions and marketing of a business. If you have a brick-and-mortar business, it can tremendously benefit from local SEO. Local SEO has emerged as a highly effective tool for local businesses looking to drive their target customers to their physical and online stores or want to expand their reach.
Local SEO is primarily a part of the SEO process that’s mainly deployed to attract a local audience. For instance, let’s assume Google lists your company on the second, third or fourth page. If yes, then a majority of people won’t see your website when they’ll search for something related to your business. However, you can turn the situation around by applying Local SEO. With the correct local SEO practices, you get started appearing higher or even showing up at the first rank or the first page.
To help people locate your store fast, you need to make sure that they’re easily getting your business’s information on the internet. List your business on all the major search engines to make sure that people can get your business address quickly and fast. Whether you want to increase your business revenue, sales or you want to reach more potential customers, deploying the right local SEO tools can help.
Here’s how local companies can leverage local SEO strategies to enhance their business.
Improve Online Reputation
About 93% of consumers get influenced by a business’s online business.
Shocking, right?
Now, that you know it for sure, you might be wondering about the right strategies to improve your business’s online reputation. Since Google is also aware of this fact, it’s high time you start thinking of ways to turn the reviews in your favor to improve sales.
Search engine rankings largely depend on how your business is mentioned on different online platforms and its reviews.
The reviews’ context also holds a lot of significance in this regard. If the reviews of your company are linked to reputable online platforms like Yelp or Facebook, the customers are directed to your website. When more people visit your website from these platforms, Google also takes notice and responds accordingly.
Therefore, to engage with your customers as much as possible and pay attention to their complaints and queries. This improves your brand image not only in the eyes of your target customers but also in the search engines.
Increased Sales
The likelihood of people purchasing your products from local SEO is considerably high. Let’s be honest: regardless of how much we digitalize ourselves, we prefer purchasing things from our local shops instead of shopping online. But before going out, people tend to search if their desired product is available in their area or not. If your local SEO practices will be effective, your potential customers will find you easily, locate you, and will be more likely to purchase a thing or two from your brick-and-mortar store.
According to a study, about 50% of people who conduct a local search from their smartphones, visit a physical store within a day!
Customer Retention
Do you want to develop a loyal client base on which you can count? Who doesn’t?
But retaining customers in today’s fast-paced world isn’t as easy as it sounds.
While local SEO strategies can help you attract new customers, they can also help you retain them.
If you’re offering your customers exactly what they want, where and when; they’ll develop a trust for your brand and services and will reach out to your store, every time they need your products; but to make that possible, you need to keep your products up to the mark.
In addition to that, you also need to run paid and unpaid classifieds and digital advertisements to make sure they don’t forget you.
Simpler Optimization
Appearing at the top search results of search engines for some highly competitive keywords isn’t easy. Typically, big brands dominate the top search results because of which small or local businesses don’t get the attention they deserve.
To rank higher, you need to target local keywords; just a little bit of change in the keywords you target will change your whole SEO game and you’ll start appearing at the top search results.
Reduce Advertising Costs
Businesses that start performing well for SEO, don’t need to invest in costly advertisement campaigns. You can pay a reasonable amount of fee to your local SEO company and you’ll be good to go!
Paid advertisements may work, or let’s phrase it this way: they may work faster, but for increasing your ROI over a longer period, you surely need to game up your local SEO strategies.
Ready to leverage local SEO services to improve your profits? Check out Search Berg, as they offer a comprehensive range of local SEO services to their clients and help them improve their business’s local SEO performance. They help small businesses get more leads and provide consultation on how they can leverage the local platforms for improving their business.
This guest post was written by Michele, a highly experienced SEO expert and professional digital marketing specialist who’s known for unparalleled online marketing services for SMEs and large-scale businesses and has been associated with Search Berg for several years and is committed to offering the best local SEO solutions for local SEO companies.
Chris Evans is deployed in a Godiva campaign that reminds consumers that chocolate is for eating, heading a strategic move to democratize the once-snooty premium treat brand.
A group of TBWA veterans have joined forces with the editor in chief of Nordic newspaper Helsingin Sanomat to launch their own creative agency which has begun with the creation of an initiative that aims to combat Russia’s propaganda following its invasion of Ukraine. The agency, named United Imaginations, was founded by three former TBWAHelsinki…
No marketer has any doubts about how valuable video has become. As a channel, it’s a leading source for engagement. As a platform, it’s an easy source for brand exposure. And as medium, video has a low barrier of entry — all you need is a smartphone to produce content.
But for all of the optimism I just laid out, there are obvious obstacles that go hand-in-hand with each item on that list.
An engaging channel is great…but how do you gain (and hold) the attention of people instead of all the other channels out there? A platform that can attract new people to your brand is great too…but how do you know which specific video platform is most popular among your target audience? An easy-to-start medium can have great ROI…but how do you deal with the fact that most viewers expect polished, high-quality, well-edited, professional-looking videos?
Video marketing is both necessary and intimidating. So here are a few secrets to producing great — and effective — video marketing content in 2022.
Video content is taking over the world
By the end of 2022, video content is expected to make up 82% of all consumer internet traffic. That comes down to a couple different factors, but if you have any lingering doubts about whether or not video content is really worth it, let’s look at a few stats to drive home the point:
– 79% of people were convinced to make a purchase because of a video you watched.
– Of that group, 50% of them chose the product/brand based on videos they watched.
– Social media videos are 1200% more shareable than any other form of content.
The one that should stick with you is that videos create emotional responses in a way that text and images don’t (see: influencing buying decisions). And that’s why people love to share video content, passing on great stories or useful products with everyone in their sphere of influence.
Actionable steps to video marketing success
Jumping into the world of video isn’t a guaranteed win for every brand. Part of that comes down to the level of competition. Unlike other mediums, every video is vying for someone’s attention.
A person might go to YouTube to watch a testimonial video or product tutorial, but if YouTube advertises a video from that person’s favorite channel or a new movie trailer, they might get pulled away to something else and never come back to the thing they wanted in the first place.
It’s not enough to make fun videos, or polished videos, or helpful videos. A successful video marketing strategy is a combination of all those things, as well as a few other pieces. That’s why so many businesses make the mistake of dabbling in video without fully committing, which is also why they don’t see the success they expected to find in such a popular medium.
#1. Come up with a series of plans
Without a clear plan — or rather a series of consecutive plans — you’ll jeopardize all of your hard work getting into a new medium. And really, having a plan is just the beginning.
If you’re approaching video content from a digital marketing standpoint, you’re already in the mindset of developing plans for a campaign. Just apply that same mindset to your video content. Study competitive brands, look into popular keywords tied to your industry, and look for content trends (video length, video format, video naming conventions, etc.).
Sure, video can be easy or quick to get into. But spending a little extra time developing strategies will give you an advantage over all the other brands and businesses looking to do the exact same thing. And thankfully you can recycle existing knowledge about your audience, supplying them with content that is more likely to appeal to them.
(As always, don’t treat one plan like it’s written on a stone tablet. Most video platforms provide analytics data, so continue to track your videos and evolve your strategy as needed.)
#2. Build for where you are, not where you want to be
It’s common for new content creators or brands to set their goals too high early on. We’ve all seen something and thought, “I wish I had made that.” That mindset applies to video content, and often leads to people trying to tackle something that is either beyond their skillset, beyond their budget, or — as is most likely — beyond the scope of their presence on the channel.
There’s nothing wrong with wanting to create an award-winning ad right off the bat. But if you’re sharing it on a YouTube channel with 15 subscribers, or a Facebook page with 100 likes, all of your effort (and budget) will be wasted on something that won’t reach that many people.
Familiarize yourself with the platform you want to tackle first. That way, you can begin optimizing content for that platform. You need to build your audience and your video production workflow before you can expect to start generating new leads or sales.
Yes, video content is highly shareable. But people are just as likely to share a mediocre video from a channel they like than to share an amazing video from a brand they don’t know. And while this particular tip may not seem intuitive (“Why wouldn’t I want to create the highest quality content possible?”) it leads us to the largest obstacle that brands face when it comes to video marketing.
#3. Make the right investments
I won’t lie to you: There are definitely investments you’ll need to make if you want to create effective video content. This is true whether you’re just getting into video marketing or want to level up the quality of videos you produce.
In some cases, that investment will be money (new equipment, new staff, new freelancers/agency, the best camera, etc.). And in other cases, it’ll be an investment of time and effort (building a production process, developing a video-specific strategy, etc.).
Thankfully, there are a lot of misconceptions about all of this. I mentioned earlier that all you need to start making video content is a smartphone and a strategic approach to what you produce. You’ll find dozens of successful brands on Instagram built on a combination of a casual/friendly tone, a personal touch (engaging via comments/DMs), and an iPhone.
Investing in something is inevitable. But by carefully choosing how to spend your time, effort, and money, you can begin producing video content that your customers will enjoy and your prospects will engage with. And that — combined with the other steps we’ve covered — is a recipe that any marketer can use to get started with video content.
This guest post was written by Drew Gula, a marketing copywriter at Soundstripe, a company that provides creators and businesses with resources like sound effects (SFX) and royalty free lofi hip hop music.
Many marketers incorrectly believe that repurposing content means jazzing up a blog with more relevant or evergreen data, and the rankings go up. If only life as a marketer was that easy, right?
It is, in fact taking existing content on your site, changing the format altogether, and getting two or three uses for it instead of one. So although it requires more thought, planning and execution to accomplish, it is still very much worth your while and will save you on the bottom line in due time.
Why repurpose content?
The primary reason is that it saves you time. Creating content from scratch is extremely time consuming and can be terribly expensive if you want to scale up your publishing cycles. By using what you already have, you save time and money – and you keep your content creation fresh enough to focus on more thought-leading masterpieces in your niche. It also allows you to reformat a single creation for various marketing channels – creating great synergy and multi-media campaigns at a fraction of the cost.
By changing a piece of content into various formats, you can reach a wider audience. Some users enjoy reading a 3,000 article, while others prefer listening to it. By looking at the numbers in the latest global content marketing reports, you’ll see that the most significant part of most audiences is moving towards watching videos. By providing various formats, you can ensure you reach the largest section of your demographic without fail.
Finally, repurposing existing content extends its lifecycle and increases your ROI on it. Think about hot topics you have covered in your blog section. Use those blog topics and turn them into a new social media thread. People love discussion, and it is an excellent way to blow new life and create awareness of existing content again.
We all agree that content discovery on Google is a constant concern. If it does not rank, the possibility of being rediscovered is dismal. By converting it into various formats for separate channels, you give it a new lease on life and a greater chance of users finding it.
How to repurpose your content?
There are many different strategies you can implement when it comes to repurposing content. It all depends on your goals and objectives for the campaign, so there is no “one-size fits all” solution here.
But, content repurposing requires some work. It’s not one-to-one conversion – you have to expect that there will be rewriting or editing needed for the new format and platform.
“Repurposing” is an essential part of content marketing. But it’s only as good as the team you have behind you. If you don’t have enough time and resources for your project, prioritise which content to tackle.
Let’s say you want to use a blog post to create a YouTube video. The first step is to ensure you understand the algorithms YT use to rank – it is not necessarily the same as a written blog post. The format and the resources you need for this repurposing task also significantly differ – so ensure you have it available to pull it off successfully. Also, research the most searched topics on the new platform and match it well with a piece of content that fits.
Some inspiration
If you’re ready to give your existing content a fresh makeover, here are some great ideas to help you get started:
– Turn your blog post into an e-book
– Turn your blog article into a video
– Turn your podcast or video into a blog article
– Turn a series of videos or podcasts into a course
– Turn the above course into another e-book
– Turn longer YouTube videos into short films for TikTok
– Turn longer blogs into a series of shorter guest posts
– Turn your blog articles into Twitter threads
– Use your content as Reddit posts
– Use pieces of your content to create new social media posts
It’s a wrap
Although you might initially ease into content repurposing by only using already published content, you should aim to make it a part of your overall content marketing strategy. If you create a new piece of content – understanding the multi-faceted approach you will take – will help you sculpt it with a new vision from the get-go. Have fun when planning your content. If you are passionate about your business, this should be easy advice. If you struggle to implement such a content strategy, reach out to a reputable digital advertising agency to help you get it off the paper and into practice.
An online essay in which the writer Jumi Bello explained copying others’ work for her novel was itself removed after further plagiarism was found.
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The Twitch mobile application allows users to choose between light and dark modes, or color themes, which impact the app’s appearance. Our guide will show you how to turn on the app’s dark theme. Note: These screenshots were captured in the Twitch app on iOS. Step 1: Tap your profile picture in the top-left corner…
Technical support services are necessary for any small business owner who wants to give their customers the best experience possible. These services must be reliable and effective, staffed with experts who can answer even the most difficult of questions, quick to respond to clients, and a company that will keep up with technological advances to stay relevant.
There are many benefits and a few things you should know before turning over your business’s IT issues to technical support. Take a look at these pointers here to understand the important technical support service for small businesses:
Help You Grow Your Business
Companies are always looking to grow, and the best way to do that is by attracting new clients. Unfortunately, this isn’t easy, even in today’s technological age. Good companies need good marketing tools to attract new customers, but without solid technical support services, you can’t be sure that your technology is functioning without relying on it when trying to make sales.
These services let you know that when a customer makes a purchase or a call using your computer systems and technology products, it will function as it is supposed to. Tech to Us is the name to look for while finding the best technical support services.
Enhance Your Reputation As A Business
One of the best ways to grow a business is to build a solid reputation. This can take years and lots of hard work and trust building, but it is the key to success. However, what happens when your marketing campaign goes out of whack, and something goes wrong?
What happens when your company’s website is down or your computer systems malfunction? When this happens, your reputation may suffer. Of course, you do not want this to happen, but it can if you are not careful. Technical support services guarantee that problems will be caught and fixed before they cause too much damage.
Save Money & Avoid Unnecessary Expenditures
Technical support services keep your costs down in many different ways. For example, you can hire a few people with the right skills to do technical work when you need it, you can call on these services as needed instead of having someone on staff full time, and if something goes wrong, you won’t have to foot the bill for anyone’s mistakes. You may not think about how much money could be saved by using support services in sort of technical issue.
Manage More Complex Projects Efficiently
Many businesses have the same basic set of technical issues and problems. For example, they need to charge their phones, know how to add a new computer, or design a new website. These are all basic needs that every small business has around here office space, but once you get larger, you may find that your technical work gets more complex.
When you need help with your web page design or your fax machine, you want technology support services with some of these qualities. Whenever you face any type of setback due to technical failure, these technical experts can easily help you get back on track.
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Absolut Vodka’s new campaign is primarily intended to reach LGBTQ+ consumers ahead of June’s Pride month. But that’s just a small part of a larger, ongoing effort that looks back as well as forward at Absolut’s long association with the culture and concerns of that population right now. While Disney is caught up in local…
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
