May
21
5 takeaways from the 2022 TV upfronts
Posted in: UncategorizedMeasurement, alternative currencies and shoppables were largely underplayed, despite high expectations, at the upfronts.
May
21
Marshall Arisman, Illustrator Who Found Beauty in Violence, Dies at 83
Posted in: UncategorizedMr. Arisman, whose work appeared in The New York Times and other major periodicals, was a storyteller who mined his personal biography for inspiration.
May
21
Best and worst of TV upfronts 2022
Posted in: UncategorizedA whirlwind week of in-person ad pitches had a lot of winners—and more than a few flops.
May
21
Roger Angell, Who Wrote About Baseball With Passion, Dies at 101
Posted in: UncategorizedIn elegantly winding articles for The New Yorker loaded with inventive imagery, he wrote more like a fan than a sports journalist.
May
21
Google, 'The Lost Class' among One Show award winners
Posted in: UncategorizedLeo Burnett Chicago and L&C also continued to pick up honors at the New York show.
May
21
19 Campaigns That Won Big at This Year’s One Show
Posted in: UncategorizedThe One Show’s 2022 winners reflect a year of challenge and innovation, in which the heavy cost of old systems failing and an eye toward a brighter future created a number of captivating works. “The Lost Class” continues its awards season sweep by claiming Best of Discipline in the Creative Use of Data, Experiential and…
May
20
What We Learned About TV During Its Biggest Week
Posted in: UncategorizedThis week’s upfronts, when the media industry sells its programming to advertisers, showed how much has changed in the past few years.
May
20
Watch the newest commercials from New Balance, Apple, Sprite and more
Posted in: UncategorizedRapper Jack Harlow and Los Angeles Clippers forward Kawhi Leonard star in the latest from New Balance.
May
20
Plant-Based Meal Delivery Service Mosaic Opens First Brick-and-Mortar Store
Posted in: UncategorizedWith plant-based foods booming and questions of sustainability a growing concern among consumers, brands are finding ways to personalize the experience of going vegan or vegetarian. Today, plant-based delivery service Mosaic Foods made the jump from DTC to its first brick-and-mortar store in Brooklyn. Located at 607A Vanderbilt Ave. in the Prospect Heights neighborhood, Mosaic…
May
20
Audi Picks Ogilvy as Its New Creative Agency of Record
Posted in: UncategorizedOgilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…
May
20
Nike comemora 50 anos confrontando a força do passado com as promessas do futuro
Posted in: Uncategorized
Em comemoração aos 50 anos da marca nesse mês de maio, a Nike apresentou a campanha “Seen It All”. Com curta-metragem dirigido por Spike Lee – que também atua revivendo o papel como Mars Blackmon de seu filme “Ela Quer Tudo” (She’s Gotta Have It), de 1986 – a iniciativa resgata inúmeros momentos simbólicos do …
Leia Nike comemora 50 anos confrontando a força do passado com as promessas do futuro na íntegra no B9.
May
20
Audi of America hires Ogilvy as creative agency of record
Posted in: UncategorizedAudi of America has hired Ogilvy as its creative agency of record, ending an eight-month review.
May
20
Meta Introduces Recurring Notifications for Businesses on Messenger
Posted in: UncategorizedWhile the WhatsApp Cloud API (application-programming interface) was the big news for businesses to come out of Meta’s Conversations event Thursday, other business-related updates for Messenger and the WhatsApp for Business application were revealed, as well. Messenger’s new Recurring Notifications option enables businesses to deliver tailored messages to customers at the right time, ranging from…
May
20
Snapchat, Insomniac Events Team Up on 4 Lenses for Electric Daisy Carnival Las Vegas
Posted in: UncategorizedAs part of the partnership between Snap Inc. and Live Nation, Snapchat teamed up with Insomniac Events on four new lenses for fans at Electric Daisy Carnival Las Vegas, which begins Friday night (May 20). The four lenses are: Night Owl Lens: Electric Daisy Carnival’s iconic owl soars overhead and looks true to life thanks…
May
20
Kind celebrates World Bee Day on TikTok
Posted in: UncategorizedThe event will feature several bee influencers and is meant to raise awareness about the role of pollinators.
May
20
Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John’s in the Metaverse and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Journey to the mountaintop Mountain Dew Outpost Mountain Dew Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on…
May
20
Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid
Posted in: UncategorizedFollowing upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We’ve already chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now up: Rita Ferro, Disney’s president of advertising sales and partnerships. This year, Disney moved to a new, expansive…
May
20
Progressive Gives First Peek Into Flo’s Love Life in New Rom-Com Ad Series
Posted in: UncategorizedYears ago in his struggling actor days–long before Mad Men and Top Gun: Maverick–Jon Hamm went on a blind date with Flo from Progressive, and sparks flew. For him, anyway. Flo was, well, less than smitten. In fact, she doesn’t even recognize him and calls him by the wrong name when the two randomly bump…
May
20
Tracie Norfleet Named Managing Director/Executive Producer at Invisible Collective
Posted in: Uncategorized
May
20
Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly
Posted in: UncategorizedPlus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.