May
24
A Force in Hollywood’s Private-Equity Boom Adds a Spanish-Language Company
Posted in: UncategorizedCandle Media, run by former Disney executives, is buying Exile, which has deals to produce shows for Netflix, HBO and Amazon Prime.
May
24
Walmart’s Juneteenth ice cream controversy forces retail giant to review its assortment
Posted in: UncategorizedCritics, including marketing diversity group Bridge, see it as tone-deaf cultural appropriation as Walmart apologizes.
May
24
Coca-Cola to discontinue Honest Tea in a 'gut-punch' for purpose-based brand
Posted in: UncategorizedBeverage giant cites supply chain crunch, slowing sales; throws support behind Gold Peak, Peace Tea.
May
24
Inside The One Club’s Long-Awaited Return to In-Person Events
Posted in: UncategorizedAfter two years of virtual events, Creative Week returned as both an in-person and online celebration. “It feels great because we’re really emphasizing the coming back together part,” Yash Egami, chief operating officer at The One Club, told Adweek. “‘Come Together’ is our theme, and there are a lot of people who haven’t been able…
May
23
This Project Challenges the Perpetual Foreigner Stereotype
Posted in: Uncategorized“Where are you from?” It’s a four-worded question that can be anything but simple. Although she’s been asked it plenty of times, Adweek mentee and senior brand marketing consultant Katy Lee decided it was time to spotlight the implications behind this cultural inquiry for Asian and A Pacific Islander (AAPI) Month. Lee is the creative…
May
23
Redefine Meat™ – Cow Repurposing Institute – This redefines everything (2022) 1:15 (UK)
Posted in: Uncategorized
May
23
Sam Smith – Love Me More (Acoustic) (2022) music video (USA)
Posted in: Uncategorized
Entertainment
The music video directed by Jordan Bahat of Golden LA was shot at Capitol Records’ legendary Studio A.
May
23
L'Oreal USA names Han Wen chief digital and marketing officer
Posted in: UncategorizedL’Oreal USA has named Han Wen chief digital and marketing officer effective immediately, the company said in a statement.
May
23
Why Brands Are Looking to the Stars to Connect With Consumers
Posted in: UncategorizedIf it seems like every brand is suddenly talking about the position of Mercury and how you should eat (or smell) based on your star sign, you’re not wrong. The list of brands using astrology in their marketing campaigns–from Pandora to Del Taco to McCormick & Company–is long, and only getting longer. Earlier this month,…
May
23
TikTok Begins Rolling Out Live Subscription Option
Posted in: UncategorizedTikTok is exploring another way for creators on its platform to monetize their efforts with its rollout of Live Subscription, a monthly subscription option for creators who go live. Live Subscription is debuting with a group of invited creators this month, with plans to take it global over the coming months. TikTok called Live Subscription…
May
23
Stella Artois unveils new ad campaign for beer unfiltered, by showing it "Beer, au naturel."
Posted in: Uncategorized
Drinks & Alcohol
Stella Artois launches new campaign to showcase its new Unfiltered beer in all of its glory, celebrating a more authentic and ‘naked’ way of life.
May
23
Watch the newest commercials from American Express, Casper, Scotts and more
Posted in: UncategorizedAmerican Express tells the story of “The Travel Foodie” in a spot that promotes the Delta SkyMiles American Express Card.
May
23
Not a World Class Athlete or Hollywood Action Star? Just Egg Says You Can Still Eat Like One
Posted in: UncategorizedEver wonder how Jake Gyllenhaal buffs up for action flicks like Ambulance and Spider-Man: Far From Home? According to a new ad campaign from Just Egg, he’s been known to throw himself into physically demanding workouts like “underwater jiu jitsu” and “galactic robo-knight training.” Don’t bother trying to book a class yourself, though, because that…
May
23
Jo Ann Ross on Trying to Deliver Paramount’s First In-Person Upfront in 60 Minutes
Posted in: UncategorizedAdweek’s sitdowns with the ad sales chiefs who presented during upfronts week are almost at an end. Thus far, we’ve spoken with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli, TelevisaUnivision’s Donna Speciale, Disney’s Rita Ferro and Warner Bros. Discovery’s Jon Steinlauf. Now, Jo Ann Ross, Paramount’s president and chief advertising revenue officer, U.S. advertising sales, joins…
May
23
Why unionized ads matter—SAG-AFTRA contract negotiators explain updates
Posted in: UncategorizedSAG-AFTRA Commercials Contracts are modernized for the digital age.
May
23
Marketing Vet Vineet Mehra Joins Banking Startup Chime as CMO
Posted in: UncategorizedVineet Mehra is on the move again. The marketing leader has departed his post at plant-based food delivery company Good Eggs to become fin-tech platform Chime’s new chief marketing officer. Mehra joined Good Eggs as chief growth and CX officer in February 2021. Before that, he spent two years as global chief marketing officer at…
May
23
Kendrick Lamar’s ‘Mr. Morale’ Is No. 1 With the Year’s Biggest Opening
Posted in: Uncategorized“Mr. Morale & the Big Steppers,” Lamar’s first album in five years, may be eclipsed by Harry Styles’s LP next week.
May
23
To Dine For Podcast: Stephen Starr, Founder of STARR Restaurant Group
Posted in: UncategorizedOn this week’s episode of To Dine For, host Kate Sullivan is joined by Stephen Starr, an American restaurateur and former entertainment promoter based in Philadelphia. He owns the STARR Restaurant Group, which operates over 30 restaurants. Starr has restaurants in many different areas of the United States as well as overseas, including Alma de…
May
23
Tequila Cazadores Wants to Help You Catch Up on 100 Lost Celebrations in New Campaign
Posted in: UncategorizedThe Covid-19 pandemic forced everyone to put plans for travel and gatherings on hold for two years. Now Tequila Cazadores is helping 100 people make up for lost time with “#TheCaz100” campaign celebrating the 100th anniversary of the brand’s original tequila recipe. Consumers can enter the sweepstakes from now until June 12 at the campaign’s…
May
23
Gap’s Roblox Store Has Perks You Won’t Find in Reality
Posted in: UncategorizedBetween virtual spaces from PacSun, Forever 21 and now Gap, the Roblox metaverse is starting to look more and more like your local shopping mall. Gap’s experience, which launched last week, is modeled after its teen-focused stores with features you won’t find at the clothing brand’s brick-and-mortar locations, including a virtual juice bar, photo booth…
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