May
31
Forbes Scraps Plan to Go Public via SPAC
Posted in: UncategorizedThe century-old business magazine had aimed to go public through a blank-check company based in Hong Kong but changed course after the market flipped.
May
31
Music Will Be the Gravitational Force Driving the Hyperverse
Posted in: UncategorizedEditor’s note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing. Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together…
May
31
This defiant, celebratory film honors the breadth of the AAPI experience
Posted in: UncategorizedJon Jon Augustavo and Mego Lin’s visual poem ‘Defy’ for AAPI Heritage Month is the debut project from Filipino-American creative collective A Bunch of Savages.
May
31
Watch the newest commercials from Subway, Coors Light, Our Place and more
Posted in: UncategorizedSelena Gomez stars in a spot for Our Place, the cookware brand that recently launched a collaborative collection called Our Place x Selena Gomez.
May
31
How The Martin Agency Is Elevating Emerging Talent and the AAPI Dream
Posted in: Uncategorized“What is the American Dream?” It’s a time-tested question that has yielded countless different visions that have evolved across different generations. While there is no singular answer, the responses are largely unified by themes of opportunity and personal agency. For many marginalized communities, opportunities can feel entirely out of reach without proof of what’s possible….
May
31
AAPI Creative Spotlight: Alice Gu Pushes the Boundaries of Visual Storytelling
Posted in: UncategorizedLos Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. “I started my career as a director of photography,” she told Adweek for our AAPI Creative Spotlight series. “The challenge of telling a story in 30 seconds has always been very appealing…
May
31
Snap Taps Maaliq Joseph as Manager of Music Artists Partnerships
Posted in: UncategorizedMaaliq Joseph joined Snap Inc.’s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring at Warner Music Group for the past three years, working with artists including Baby Tate, Erica Banks, Freddie Gibbs, Omah Lay, NLE Choppa, Isaiah Rashad, Saweetie, Shordie Shordie, Earl Sweatshirt and Wale. Prior to that,…
May
31
AAPI Creative Spotlight: Megan Nakazawa Gets to the Heart of What Fans Want
Posted in: UncategorizedMegan Nakazawa had a rather unusual journey in becoming an advertising creative. “I wandered into it via friends from my surf industry days,” Nakazawa shared with Adweek. “It felt like the right fit coming from the action sports industry, which pushed people to be clever, resourceful and street smart.” So, what keeps a creative who…
May
31
L'Oréal's NYX joins DEI metaverse experience on The Sandbox
Posted in: UncategorizedThe cosmetics brand will help launch an NFT collection of diverse avatar traits.
May
31
NHL Brings Back #StanleyTweets Twitter Initiative
Posted in: UncategorizedWith the puck about to drop on the National Hockey League Conference Finals, the league brought back its #StanleyTweets initiative on Twitter. Hockey fans can tweet about what winning a Stanley Cup would mean to them, via the @StanleyCup account through the end of the Stanley Cup Final, using the #StanleyTweets hashtag. 52 tweets will…
May
31
Hallmark Touts Nearly 100 Original Movies and Series in Upfront Push
Posted in: UncategorizedCrown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients…
May
31
Snapchat Rolls Out Shared Stories
Posted in: UncategorizedSnapchat expanded upon its Custom Stories feature with last week’s introduction of Shared Stories. While Custom Stories enabled Snapchatters to create Stories and add friends to view them and contribute to them, Shared Stories takes that concept one step further, letting users who have been added to the group invite their friends to participate. Snap…
May
31
TikTok Reveals Its 2022 LGBTQ+ Trailblazers for Its Pride Celebration
Posted in: UncategorizedTikTok Tuesday unveiled its 2022 TikTok Pride Trailblazers, creators on the platform who influence their community through their content. Creators were chosen based on their creativity to drive awareness of issues and celebrate the LGBTQ+ community, according to TikTok. These creators come from multiple facets, such as DeAndre Brown (@imdrebrown), who gives comedic corporate advice…
May
31
Depp-Heard: 6 lessons from ‘Hollywood’s Trial of the Century’
Posted in: UncategorizedThe Johnny Depp brand advantage can’t be overstated—and other takeaways from the trial.
May
31
Adweek Presents: Tracee Ellis Ross on the Evolution of Pattern Beauty
Posted in: UncategorizedOn this week’s episode, we travel back to July 2021 for Adweek’s annual Women Trailblazers Summit, where we invite female founders and leaders who have revolutionized the workplace by challenging the status quo and breaking barriers. Joining me to present this week’s episode is Adweek’s creative and inclusion editor, Shannon Miller who spoke to this…
May
31
Owning It: Embracing Your AAPI Culture Inside the Workplace
Posted in: UncategorizedIdentification is just one layer of what it means to be a person of color. But proudly embracing one’s culture, traditions and heritage and sharing that unique perspective outwardly can oftentimes be a struggle and far more complex than what projected census numbers show. This is due to two factors: the individual’s own comfort level…
May
31
Microsoft UK’s CMO Paul Bolt Announces Departure
Posted in: UncategorizedMicrosoft U.K.’s chief marketing officer (CMO) Paul Bolt is set to leave the global technology and software business after six years. Bolt has held the position of CMO since July 2018 when he took over the post from Scott Allen, who became regional marketing and services leader. Bolt had joined the company in October 2016…
May
31
To Dine For Podcast: Pauline Frommer, Co-president of FrommerMedia
Posted in: UncategorizedOn this week’s episode of To Dine For, host Kate Sullivan is joined by Pauline Frommer, one of the most iconic and well-respected names in travel. She is the co-president of FrommerMedia, editorial director of Frommer’s Guide Books and author of the best-selling book Frommer’s EasyGuide to New York City and Frommer’s New York City…
May
31
Adweek Podcast: Honoring AAPI Creative Talent in the Marketing Industry
Posted in: UncategorizedOn this week’s episode of Yeah, That’s Probably an Ad, creativity and inclusion editor Shannon Miller and community editor Luz Corona are joined by Bernice Chao, head of integrated creative at Zambezi and co-founder of Asians in Advertising, to discuss the creation of Adweek’s AAPI Creative Spotlight series, a daily celebration of Asian and Pacific…
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