Holding companies are in many ways captive to their own legacies. It used to be that largeness itself was the goal–whether it was the number of businesses acquired, the number of employees or even the size and reach of its geographical footprint. Holding companies evolved in a far different media environment than we’re in now,…
It’s a historic day for Amazon employees at a warehouse in Staten Island, N.Y., who have voted to unionize for the first time ever in the U.S. That’s according to the grassroots organization, Amazon Labor Union (ALU), which, as of 11 am ET on April 1 reported 2,050 votes for yes and 1,574 for no….
Ms. Psaki joined President Biden’s administration as his first press secretary.
Aleve hires MullenLowe New York as creative agency, Mike’s Harder Farmer takes on Wrestlemania, and more.
Pressure to succeed is instilled in many of us throughout our lives. That’s especially true for athletes. While winning is a vital part of being a pro player, many have reached burnout early in their careers as a result of unrealistic expectations. In hopes of challenging the mindset that forces so many into high-stress lifestyles,…
Airthings, creators of the best-selling indoor air quality monitors, today announced their newest product Air Refresh, a revolutionary new air freshener made from a single ingredient— fresh Norwegian mountain air.
In a recent survey the company found that nearly 10% of people mentioned various “air fresheners” such as scent sprays, aerosols, diffusers, scented candles, fabric sprays and scent plugins when asked about the steps they take to keep a fresh and healthy home environment. What most people don’t realize is that these air fresheners release a combination of toxins and chemicals into the air called Volatile Organic Compounds (VOCs). VOCs like these might make the air smell better, but actually release toxins into the air having negative health consequences.
With this surprising revelation from the survey, Airthings knew it needed to offer a better solution. Enter Air Refresh, the first real air freshener.
Editors Note: Remember what day it is.
The Canadian singer-songwriter, who has spoken in public infrequently since a 2015 aneurysm, will present an award at the ceremony Sunday night in Las Vegas.
Boom goes the ad market—Ad agency employment has scored an all-time high. The U.S. unemployment rate is almost back to its pre-pandemic level.
A campaign from Virgin and its founder Richard Branson has seen “Dyslexic Thinking” classified as a valuable skill on LinkedIn and added on Dictionary.com as an official term. The campaign, simply called “Dyslexic Thinking,” has run alongside charity Made by Dyslexia with creative production supplied by FCB Inferno, aimed to improve the understanding of the…
DirecTV has named Amy Leifer its chief advertising sales officer in a newly-created role, leading ad sales solutions across DirecTV and DirecTV Stream. Top line The move comes as part of the integration of the DirecTV ad sales business, working to return to a singular focus on the video experience. “We’re just really excited to…
Starting Friday, Arab-Americans are being celebrated through the end of April, and TikTok is joining in by spotlighting Arab-identifying influencers in a live series. The platform is bringing together influencers with 1 million or more followers like chefs Ahmad Alzhabi and Mariam and professional therapist Micheline Maalouf. Vogue and The New York Times-featured photographer Adeib…
This week, U.K. retailer Argos (purveyor of everything from FitBits to futons) opened the doors to its very own hotel concept in collaboration with Pinterest. While at first glance the immersive experience may seem like yet another colorful brand pop-up, a closer look finds it’s part of a bigger strategy from the chain to retell…
It’s official – as of today, Dyslexic Thinking is now recognised as a skill by LinkedIn, the world’s largest professional network, offering its 810+ million members globally the option to add ‘Dyslexic Thinking’ to their profile.
In another incredible step forward, Dictionary.com has confirmed it will add “Dyslexic Thinking” as an official term, noting its “strengths in creative, problem-solving and communication skills”
Sir Richard Branson announced the movement today, inviting others with Dyslexia to join him in adding the skill to their LinkedIn profiles.
New campaign video sees high profile individuals including Orlando Bloom, Maggie Aderin-Pocock, and Soho House founder Nick Jones reflecting on the value of Dyslexic Thinking in their careers
Charity Made By Dyslexia are the driving force of the campaign; they celebrate five years of groundbreaking research and campaigning with this monumental milestone
The charity’s 2021 report showed that Dyslexic Thinking skills exactly matched the skills needed for the future as defined by the World Economic Forum
The pay-TV operator named Amy Leifer to the role following AT&T spin-off late last year.
Ravoz Smartphones brings high quality experience in Digital performance! Its a Campaign done for Ravoz smartphones’s specialized areas.. such as Night Mode, Portrait Mode, Infinity Display Mode, Wide Angle Mode and Macro Mode.
Preceded by Ironing, Opera, Pompeii and most recently Prom, this latest outing for Alexa sees us go back in time to the Wild West.
The film opens outside a saloon in a typical town where we see two cowboys facing off. The rising tension is palpable as they exchange words, hands poised at their sides, before a voice suddenly interjects.
A lady, dressed in modern attire and lounging on a sofa, has appeared in the middle of the town. She’s hard of hearing and asks them to give her a hand. Cue the cowboys holding up painted boards, subtitling the scene, including a comedy exchange debating the accuracy of a music-related description. As we cut back to reality, we reveal the woman watching the Western at home on her sofa as subtitles appear across the bottom of her TV.
As with the previous spot, Prom (also shot by Lance Acord where a couple in their 70s use Alexa to spark a memory through the power of music), this campaign aims to highlight how Alexa, regardless of who you are, your age or ability, helps you make a difference in your life.
This week sees the launch of ASDA’s Easter campaign, Flavour Hunt, featuring a magical egg hunt which reveals the ‘Easterlicious’ foods and indulgent flavours on offer at the retailers’ stores and online.
The 40-second TV execution sees two children transported to a fairy tale Easter Bunny’s cottage where they discover ASDA’s extraordinary range of Easter goods, from bunny-shaped crumpets to Tickled Pink hot cross buns and Extra Special chocolate eggs.
An all-natural, CBD-infused beverage, MAD TASTY is far from ordinary. With a unique origin story, street art style branding, and flavors that range from watermelon kiwi to unicorn tears, MAD TASTY’s first campaign needed to be as sparkling and unconventional as the brand itself. To deliver on this promise, MAD TASTY turned to Camp Lucky as a creative partner for an irreverent, vibrant campaign. The hero spot, “Tasty Fruit” goes down like a 1990’s sun-splashed commercial turned on its head, complete with a music track that’ll get stuck in your brain. The campaign is launching in parallel with National Stress Awareness Month, with year round levity and chill in mind.
How does a brand celebrate 100 years in the country in a pandemic? SC Johnson asked itself that question and it answer aligned perfectly with the purpose of the brand: Lysoform eliminates 99.9% of viruses and bacteria so that everyone can enjoy more and have peace of mind, and in these days of sports and entertainment events cancellations, what the Argentines wanted the most was to enjoy them again. The brand was there to make it happen.
Call for entries
First competition for advertising film / TVC in Stuttgart
The 19th Indian Film Festival Stuttgart will be expanded this year to include the section of commercial films / TVC. For the first time, there will be a competition for the German Star of India in the TV Commercial category.
Producers and agencies can submit clips to the Film Festival in Stuttgart until July 6, 2022.
Click here for the entry form.
You will find all important information on the submission form. Please send the submissions to programm@filmbuerobw.de.
Information about the Indian Film Festival Stuttgart can be found on the website www.indian-filmfestival.com.
19Th Indian Film Festival Stuttgart 2022
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