When it comes to precision targeting, there simply is no substitute for modeling. Many marketers have descriptions of their customers in their minds, and some might have completed extensive segmentation work to back up their assumptions. Some will even go further and try to select target prospects based on such descriptions, which may read something…
Apple and Google are pushing privacy changes, but a shift in digital tracking is giving some platforms a bigger advertising advantage.
5 strategies to achieve inclusion.
The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning. The Cond? Nast property, which hired its new editor in chief Sarah Burke from Vice Media in October, announced a suite of updates…
A measure punishing the sharing of information about gangs is so vague, critics say, that virtually anyone can be arrested for speaking or writing about them, putting journalists in the cross hairs.
Last September, Facebook introduced the Reels format that originated on Meta sister application Instagram, and Tuesday, people gained the ability to share videos from third-party apps to Facebook Reels. Once those third-party apps are integrated with the Sharing to Reels feature, a Reels button will appear in the apps, enabling users to share short videos,…
In late October last year, British broadcaster Channel 4 announced that it was to enter a six-week partnership with Google and Avalon, the latter of which created the comedy series Taskmaster. This would see a takeover of an entire ad break each Thursday evening during the broadcast of an episode for the duration of the…
Atlanta’s Creative Circus, one of the ad industry’s best-known portfolio schools, announced on LinkedIn today that it would cease offering classes in 2023. “Due to a myriad of factors–sadly, many beyond our control–The Creative Circus will cease new student enrollment, effective spring quarter, 2022,” the LinkedIn post said. “As of now, we are scheduled to…
Ms. Sarnoff became the first woman to hold the job in 2019, but Discovery’s C.E.O. is expected to take over at least some of her role himself.
In a new memoir, “Hello, Molly!”, Shannon — the “Saturday Night Live” alumna — recounts her comedy career and the devastating family tragedy that changed her life.
Almap BBDO vet Luiz Sanches steps into North American post while Matt MacDonald will helm the agency’s flagship office.
A litigator for 44 years, he was also a novelist; a writer, director and producer of plays and films; and helped establish the independent publishing house Soho Press.
H&R Block has named Jill Cress, a marketing veteran most recently at PayPal, chief marketing and experience officer.
NBCUniversal is building out Peacock’s executive leadership team with the help from its rival streamers, naming a chief marketing officer and evp of programming, both newly established roles at the platform. Top line The company tapped Shannon Willett as Peacock’s first chief marketing officer, and Brian Henderson as evp, programming. Both will report to Peacock…
New snack packages—and an updated jingle—to debut in MLB ballparks.
The word “equity” is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That’s where Carta comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating employees…
Friends and family may want to support a new parent, but their advice can be overwhelming and unhelpful. Wearable breast pump maker Willow is humorously addressing that disconnect by partnering with comedian and actor Iliza Shlesinger for a “Register for More” campaign led by brand strategy and creative agency ONA. The effort centers on a…
What do Skittles and the University of Kansas Jayhawks have in common? They both finished atop their respective brackets in 2022’s edition of March Madness. The Jayhawks outlasted the upstart Tarheels of the University of North Carolina Monday night to win the 2022 NCAA Division I Men’s Basketball Tournament. Meanwhile, Skittles held off stalwart brands…
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