Creating substantial change for gender equality requires serious teamwork. In that spirit, Sports Illustrated found a new brand partner to help advance its own mission to make a positive change. As part of Sports Illustrated Swimsuit’s new advertising mandate “Pay With Change”–an initiative announced earlier this year to only pair with ad partners that are…
TurboTax and H&R Block dominate the list but neither grabbed the top spot.
Mediahub’s global leader, John Moore, hasn’t defended a piece of business in years. By the time accounts get to review, there’s usually no point. Moore bases his decision on what he knows to be true: Incumbents rarely succeed in reviews. “Any good CEO of an agency needs to understand that there are red flags and…
Nearly a year after Meta announced its plans to pursue auditory products, the company appears to be easing up on audio. Top line A Facebook source told Bloomberg the company is diverting its focus from audio formats and instead homing in on online shopping and events. Facebook teased an audio format of its stories called…
Like most Barbie accessories, the iconic doll’s DreamCamper features everything a child could want, from a pool slide to bumper stickers and puppies. Alas, it’s only big enough to accommodate Barbie’s 11.5-inch frame. Until now, that is. In a three-way promotion from Barbie, peer-to-peer RV marketplace RVshare and experiential toy retailer Camp, the DreamCamper is…
When sports fans want an authentic local connection to their teams, marketers sometimes need to read the writing on the wall. A roster of sports brands have called in Muros, a Chicago-based marketing firm founded by Dave Seidler, to strengthen those neighborhood bonds. Muros introduces artists to brands and provides large-scale platforms for their multimedia…
With the surge in demand for boating, the recreational boating community has seen an increase in participation by younger, more diverse audiences from all backgrounds. Recognizing these evolving interests and needs, Discover Boating partnered with Cutwater to capture the joy, freedom, and inclusivity of life on the water, while amplifying the relevancy as well as signaling the future of boating. Spearheaded by Cutwater Founder and CCO Chuck McBride along with Executive Creative Director John Norman, the campaign, titled “See You Out Here”, invites long-time, new, and prospective boaters to join life on, in, and under the water in a unifying voice. Rooted in extensive segmentation and mindset research, with MRI-Simmons and ZMET respectively, it includes an original content library anchored by an exhilarating brand anthem film and the real stories of passionate boaters turned brand ambassadors throughout the country.
A luxury brand dubbed “the Coco Chanel of cannabis” has borrowed from one of the most famous women-centered ad campaigns in history to make a splash on April 20, the Black Friday of weed. Flower by Edie Parker launched its largest marketing effort to date under the tagline, “Weed’s Come a Long Way, Baby,” putting…
The country star’s “Dangerous: The Double Album” has had tremendous staying power, landing at No. 2 in its 66th week out.
Longtime Bubly spokesman Michael Bublé says, “See the Bubly side.”
The world of viewer metrics is in disarray. Networks are on the lookout for new sources of content. Audiences are more fragmented than ever. It’s among all this uncertainty that the 2022 upfronts are set to begin. On this week’s episode of Yeah, That’s Probably an Ad, Adweek TV editor Jason Lynch joins Shannon Miller…
Sometimes, the job you want doesn’t exist yet. Or the role you’re looking to fill needs a little tweaking. So, you make it your own. On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno….
Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with. Tapping into the need for balance when it comes to the…
The need for an All-In-One finance product can’t be overemphasised, Sterling built Omni X to do just that.
Black women make up 60% of all new HIV diagnoses in U.S. women despite accounting for less than 15% of the female population. Research showed that there was low community dialogue on the subject and all too often a discomfort from healthcare providers discussing matters of sexual health with Black women.
The video features a performance by Ebony Payne-English, a poet and long term HIV survivor, recounting her journey about coming to terms with her diagnosis. The spot follows Ebony through three realities: a present state environment where she is applying makeup in front of a mirror and literally and metaphorically preparing to reveal herself, a foggy dystopian state of confusion, and a bright garden of future possibility. The action cuts between each location, punctuating the emotion of her words as she alternates between shame, despair, fear, and frustration. The film ends with a message of self-acceptance and encouragement – reminding all of us those living with HIV are both worthy of love and true intimacy thanks to advancements in HIV treatment.
To help spread awareness around Testicular Cancer Awareness Month this April, men’s health charity Movember, will launch the world’s first NFT (Non-Fungible Token) that could save a life.
Designed by art collective MISHKA NYC, in collaboration with MRM New York, the Non-Fungible-Testicles NFT project aims to create awareness around the risk of testicular cancer, providing users with the reminders to check themselve
5 ways for brands to connect with new consumers in an altered space.
As users browse the Twitch mobile application, they may see live channels that Twitch has recommended for them. These recommended channels can appear in multiple areas throughout the Twitch app. If you come across a recommended channel you’re not interested in, our guide will show you how to hide it from your view. Note: These…
MSP Steel, an Integrated Iron and Steel company based out of Chattisgarh, India, has a vision of being ‘the most admired nation builder’. MSP structural steel, partners in developing projects like bridges, flyovers, electric poles, communication towers, automobiles and many more to support the lives of billions of people. Objective was to create a unique visual impact that helps register MSP Structural Steel in the minds of people. While most brands would showcase their mega projects, but we used the creative device of human acrobatic formation to create infrastructural projects that impact and support the lives of people. This goes a long way in showing that nation building, is more than building structures, it is about building lives.
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