Hasta La Creative!

wapfiets is the world’s first bicycle subscription service with nearly 260,000 members and the bikes are famous for their blue front tire. The fast growing Dutch scale-up has set itself the mission of making cities more liveable, cleaner and greener. The bicycle is the means of transport that can contribute to this. By offering a bike that always works, Swapfiets ensures a higher penetration of this means of transportation.

?To accelerate it’s growth, Swapfiets teamed up with world’s best cycling team: Team Jumbo-Visma. Another iconic Dutch bicycle brand that has the same passion for cycling. The shared goal of the three year partnership is to promote cycling in daily life and to draw attention to the fact that cycling is still the best means of transportation in cities around the world. A logical match, given the team’s reach and the popularity of professional cycling in Swapfiets’s main markets (the Netherlands, Belgium, Denmark and France).

Switch TV provides linear channels you can consume from your mobile phone or tablets, accessing it anywhere and anytime.

The idea behind our campaign is to bring to life two elements at once:

The live TV layer comes to life with a frameless TV shape only composed by the action and type of content you could be watching. And the versatility of it, showing people enjoying Switch TV in the most random of spots since it’s Live and can be accessed anywhere and anytime.

We have adapted that thinking to three different fields of channels one can enjoy, Sports, Animal documentaries, And action movies with a Sci-Fi twist.

Valentine’s day has always been that one day where all brands celebrate love, love in relationships, love for women, gifting and what not. But not much conversations have happened about the contribution of gentlemen in our lives, who make the day special for us.

So, through the campaign’s digital film – ‘Scent of a gentleman’, we celebrated the less talked acts of goodness and kindness by the gentlemen around us. The ‘scent’ here, portrays the lingering effect of their goodness that gets remembered not just on this Valentine’s Day but for years to come.

To highlight the negative effects of climate change on mental health, Earth Day Canada is launching the 2022 campaign “Remedy Together.” Created in collaboration with the creative agency Sid Lee, this campaign invites everyone with eco-anxiety to call in sick on April 22. Participants are encouraged to take care of themselves and others on Earth Day, by taking action.

As many feel distressed and hopeless when thinking about the future of our planet, this mobilization campaign offers a support platform to ease the despair through collective actions such as group therapy, going to conferences, or other initiatives like participating in clean-ups.

Every year, more than 1 million trees are indiscriminately felled in the Peruvian Amazon, which is equivalent to 800,000 professional soccer stadiums, because of the aguaje harvest.

This fruit, which stands out for having a high content of vitamin A, grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. That is why cutting down trees is considered the fastest way to get to the fruit.

Therefore, Ogilvy Perú devised “Vertical Bike”, the first creative solution that simplifies the harvest of aguaje and avoids cutting down trees, contributing significantly to protecting the ecosystem.