Apr
20
Backlash Against Consent Pop-ups Is a Misleading Argument
Posted in: UncategorizedThe future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is facing one of its biggest challenges to date, and it’s not on the technical and regulatory fronts. There is a clash between the need to regain credibility by embracing society’s expectations around privacy…
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