When it comes to the anatomy, health and sexual wellness of people with vaginas, discussions around true representation and its correlating imagery remain fairly taboo–and at times, totally censored–within marketing and media. For wellness and sexual health brands, the issue of censorship largely impacts folks looking to connect with platforms that discuss natural phenomena like…
Want a conversation with someone? Don’t blow it by calling them the wrong name.
Tickets are going quickly for our celebration of the ad and marketing industry’s top agencies, ideas and talents, which will take place in NYC on April 25.
It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Having accepted the position as an associate at venture firm Blockchain Capital, Shah was nervous and excited. As a tourist, the West Coast was familiar. But relocating across the country…
From DAO to gas to proof of stake.
In recent years, as diversity and inclusion in the workplace has become top of mind for more businesses, numerous agencies have implemented training programs or hired DEI leaders to address the issue. Yet talk to the industry’s diversity and inclusion advocates–and many will likely say that progress is moving at a slow pace. A new…
News Corp’s U.K. division, News UK, has carried out research into how relevant placement of ads next to content–you guessed it–improves the ad performance. Based on an analysis of 980,000 impressions on News UK property The Sun’s website, the study with Lumen Research, using eye-tracking, found that putting an ad in a relevant editorial context–a…
A limited-time return, teased in recent days, pushes diners to use the leading chain’s mobile app and make more frequent visits.
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an “unsolicited acquisition proposal” from the private equity consortium. The decision was made following a…
Nielsen Holdings has rejected an acquisition offer of roughly $15 billion from a private equity consortium, explaining that the deal “significantly undervalues” the measurement company. On Sunday night, Nielsen said its board of directors had determined not to proceed with an “unsolicited acquisition proposal” from the private equity consortium. The decision was made following a…
When Benefit Cosmetics opened its first store in San Francisco in 1976, the brand’s founders, twin sisters Jean and Jane Ford, also inadvertently opened the door for transgender people to feel seen. At the time, Benefit’s store was in the Mission District, a San Francisco neighborhood with a large LGBTQ+ community. Over the last 46…
Hybrid work may be here to stay, but people are ready to say goodbye to their home offices and sofas to see the world again. According to a survey by consumer insights firm GlobalWebIndex, travel intent for 2022 is up across every category surveyed, with road trips seeing the largest bump at 18%–perhaps because people…
When he founded VaynerMedia, Gary Vaynerchuk didn’t even know media and creative agencies had split apart decades earlier. So it didn’t occur to him to have separate creative and media agencies inside his fledgling holding company, VaynerX. Becoming a full-service agency was always the plan. Legacy holding companies, on the other hand, are now trying…
The careers of most successful female founders often resemble a winding road of unanticipated pivots and graceful (but no less begrudging) concessions until they find their footing. This is not to say these women did not have well-orchestrated plans for their businesses, but reality has a way of interfering with even the best-laid plans. That…
MediaCom’s credo, “People first, better results,” has been on full display over the past two years. As the pandemic’s uncertainty upended the industry in 2020, the WPP media behemoth nurtured and grew relationships with clients while taking care of its employees and cultivating new capabilities. In 2021, that same mindset steered MediaCom out of choppy…
Publicis Media delivered an astonishing year of new business in 2021. Its agencies–Spark Foundry, Zenith and Starcom–reeled in some of the biggest fish, as the group collectively landed Walmart and automaker Stellantis. Zenith snagged over a billion dollars in managed media spend for pharmaceutical giant Eli Lilly and Inspire Brands’ Dunkin’ and Arby’s, while Starcom…
Marketing and media events to watch.
(TrendHunter.com) AWAVEAWAKE wants to help you make your entire wardrobe more eco-friendly with the launch of its new plant-dyed skill underwear.
AWAVEAWAKE has been crafting luxury garments since 2012 and now the…
Mr. Clayton, who was known as the Professor, combined substantive reporting and a crisp delivery during his on-air appearances.
(TrendHunter.com) Knotty Pine Cabins is an Edmonton, Alberta-based company focused on creating weather-ready camping trailers that are compact but efficiently designed to be easily movable. The Glamper trailer…
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