Get More Customer Engagement With Google’s Business Messages

Exceptional customer service is essential to nurture, retain and earn the loyalty of customers. And the big win for you? Devoted customers mean more revenue for your company! One way to earn that customer loyalty is by offering awesome customer service. Customers want real-time interaction with the companies they deal with. People have come to…

D&AD Shift with Google announces winners of inaugural Shift Studio

co:collective Marks Next Evolution by Appointing Jamie Hall to Managing Director

Burger King: Gas prices rise at the pump, Whopper® prices drop at the drive-thru. – print (France)

Bays English Muffins – Superfans Chill Party, new campaign from Red Tettemer O’Connell + Partners

Food

A new campaign from Bays English Muffins developed in partnership with Red Tettemer O’Connell + Partners (RTO+P) shows how folks can dress up the dair

Sumy Sadurni, Photojournalist Whose Focus Was East Africa, Dies at 32

She traveled the world, but she was best known for the photographs she took in Uganda, which brought pathos and humanity to charged subject matter.

Skechers: Here We Are Now

Skechers Digital Ad - Here We Are Now
Skechers Digital Ad - Here We Are Now
Skechers Digital Ad - Here We Are Now
Skechers Digital Ad - Here We Are Now
Skechers Digital Ad - Here We Are Now

NOW WE ARE HERE IN EGYPT

Russia bans Facebook and Instagram under ‘extremism’ law

A new Russian law punishes the intentional spreading of what the authorities deem ‘fake’ news with as much as 15 years in prison.

Adweek Podcast: Inside VaynerMedia, the Breakthrough Star of 2022

How did VaynerMedia go from being a creative upstart to Adweek’s Breakthrough Media Agency of the Year? In this episode of Yeah, That’s Probably an Ad, senior reporter Olivia Morley speaks to VaynerMedia evp of media solutions John Terrana about the agency’s incredible year, which included securing its creative clients’ media businesses and nabbing AOR…

Watch the newest commercials from FedEx, AT&T, Uber Eats and more

FedEx wants you to know it’s growing its fleet of electric vehicles as part of its goal to achieve carbon-neutral operations by 2040.

 

4/20 Advice for Cannabis Marketers: Start Early, Skip Easter, Target Newbies

Stripping away the hype and looking past the promotional frenzy that dominates April 20–also known as the Black Friday of cannabis retail–there’s a low-key, tried-and-true buyer who will continue in 2022 to be the backbone of this seminal spring holiday. This knowledgeable, long-time consumer will propel the industry–helping to boost its sales by 130% over…

The Pill Club Rebrands as It Expands Beyond Birth Control

Favor wants to revolutionize healthcare for millennials and Gen Z. That’s why the digital health platform formerly known as The Pill Club launched a rebranded site on March 21. This officially marks a shift from a digital platform for contraception to what CEO Liz Meyerdirk described as “the most trusted digital platform for women and…

Ukrainian Talent for Hire: Social Media Marketer Yulia Proskurina

Following the displacement of millions from Ukraine after Russia’s violent invasion in recent weeks, sites such as Hire for Ukraine have launched to connect Ukrainian professionals with paying projects and sources of employment. Over the coming days, Adweek will profile some of the creative talents featured on Hire for Ukraine. We encourage you to connect…

Afia and Top Chef: How to be a Top Chef

Afia and Top Chef have a strong relationship as Afia is sponsoring the show since it started in the region. They wanted to leverage this partnership and show their audience that Afia is the choice of professional chefs not just in the show but also when it comes to their daily usage.

The two films feature one of Top Chef’s esteemed judges, Chef Mona Mosly at her home using her cooking wizardry to showcase how Afia helps her achieve scrumptious results every time.

Vestiaire Collective: Long Live Fashion

Fashion B Corp, Vestiaire Collective and Droga5 London have launched a new brand campaign to re-introduce their pre-loved fashion marketplace, with a runway show modeled by a collective of fashionable puppets made entirely from pre-loved clothes. The campaign and its collective of stylish sewn stars sets out Vestiaire Collective’s new brand philosophy with the positive rallying cry “Long Live Fashion”, expressing the brand’s love of fashion and desire to make it live forever.

Video of Long Live Fashion

The Acid Survivors Trust International (ASTi): Tear Couture

McCann Health London and Studio Rx New York, both IPG Health companies, launch a new campaign for The Acid Survivors Trust International (ASTi). A series of ground-breaking, experiential creative works using photography, scientific imaging, digital and holographic and VR technologies lay bare the emotions of an acid attack survivor.

In a first-its-kind artistic collaboration titled “Tear Couture”, viewers are invited to walk through the tear of an acid survivor – an immersive landscape that has never been seen before. The installation was launched at an invitation only reception at St. James’ Palace in the presence of ASTi’s patron HRH The Princess Royal and including acid attack survivors.

Video of Tear Couture Teaser

The top 5 creative campaigns you need to know about now

A public service you didn’t know we needed, a brand turns a mess into a message and more.

Snapchat: How to Change Your Bitmoji’s Background

Snapchat allows users to customize the look of their Bitmoji with different outfits, poses and backgrounds. Our guide will show you how to change your Bitmoji’s background from within the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left corner of…

Puppets Made From Upcycled Clothes Strut the Runway in This Quirky Fashion Campaign

The house lights dim, music begins playing and a spotlight illuminates the runway. But as the first model struts down the catwalk, it’s clear this isn’t your typical fashion show. All the models are puppets made from upcycled clothing. The unusual show is part of a new campaign from Vestiaire Collective, an online fashion marketplace….

Pew Research Center Peels Back the Curtain on Twitter ‘Lurkers’

Pew Research Center did some digging on the non-social people on social media–specifically, “lurkers” on Twitter. The think tank surveyed 2,548 U.S. adult Twitter users last May and zoned in on 1,026 respondents who shared the valid and active Twitter handles for research purposes, further whittling that down into a subset of 917 users with…