Media piracy is a global problem and particularly evident in Brazil, where about 33 million people have access to such content, with the national sport soccer proving one of the most popular to stream. The level of piracy in Brazil, reports La Prensa Latina, has grown through a subscription service known as Gatonet, which is…
If you played football growing up, you probably have the memory of using two trees as goal posts at some point. Unfortunately, our planet loses up to 3 football pitches of forest, every 3 seconds, due to deforestation, fires and climate change.
On the 21st March, World Tree Day, Ogilvy Social.lab Amsterdam teamed up with Panenka football magazine to inspire football lovers of the world to help our planet. We present: #PlantingGoals
This week, audio-streaming platform Spotify, along with concert platform Live Nation and creative nonprofit Gold House, introduced its cohort for the Futures Music Guild, an initiative that spotlights rising Asian-Pacific Islander music artists. Top line The three artists chosen for the initiative are Ruby Ibarra, Anik Khan and Thuy Tran. A selection committee of AAPI…
With TV fragmentation, automated solutions are necessary to unify the advertising landscape. A TV-first mindset and stakeholder cooperation are essential.
Apple’s App Tracking Transparency changes to its iOS operating system continue to take their toll on Meta, but changes made by Facebook’s parent company have helped it to adapt to the new environment and rebound somewhat, according to data from the 14th edition of the Performance Index from mobile marketing analytics and attribution platform AppsFlyer….
Ideally, sustainable tourism minimizes the energy used and pollutants created by the travel industry. Responsible tourism conditions visitors to avoid packing into popular destinations at once and eroding them beyond repair. Marketing can encourage both, but achieving these goals requires more than words, campaigns and Instagram-worthy pictures. Utah-based advertising and design agency Struck was asked…
Entries close March 29 for awards honoring female leaders from the U.S., Europe and beyond.
Football is a brutal, punishing sport that exacts a toll from those who play it. Putting on the helmet, pads and jersey before slogging through tryouts, practices and weekly games is a bit easier when your reward is something more than victory or love of the game. Odessa Jenkins didn’t start the Women’s National Football…
A royal ball inspired by the popular Shonda Rhimes show aims to encourage the kind of water-cooler buzz that streaming services have struggled to create.
Retailers are looking at new advertising opportunities to grow their media networks.
The new Academy Museum of Motion Pictures in Los Angeles, which tried to present an inclusive history of film, overlooked the role Jewish immigrants played in creating the industry.
All real social change begins with a conversation. Thankfully, we are currently experiencing an era where justice-oriented conversations are taking place on a larger scale than ever before. Recently, seven Black titans in creative marketing came together in one room–for the first time ever– for a conversation that they hope will result in overdue action…
After Covid-19 canceled the NCAA Men’s Division I Basketball Tournament in 2020 and restricted the crowd size for last year’s return, advertisers were eager to be part of the first “normal” March Madness games since 2019. CBS and Turner Sports sold out their advertising inventory for the tournament earlier than ever, bringing in more than…
Direct-to-consumer razor brand Harry’s and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership intended to marry the best of DTC with physical retail. Shortly after, according to research from analytics firm Numerator, Harry’s sales tripled as big-name competitor Gillette saw a “substantial decline in share” at Target. Today,…
In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting the finishing touches on his political and economic legacy. Among his exploits, two still stand out. The first was convincing Soviet Premier Mikhail Gorbachev to swing through St. Paul on his visit to the United…
The “girl boss” movement, an exclusive empire that has allowed outdated and exclusionary feminism to flourish into the 21st century, has officially reached its expiration date. Famously coined in 2014 by author and businesswoman Sophia Amoruso, girl boss culture has undergone a complete memeification by virtue of TikTok users, who pair the phrase with words…
It’s not every day you’re part of the team that created the most memorable ad in the latest Super Bowl–and it’s rarer still to do so as part of a brand that’s leading the charge into a new technology revolution. But that’s a day in the life of Jessica Williams, director of brand and partnerships…
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