Mar
22
Four agencies pursue Burger King's creative account
Posted in: UncategorizedIncumbent David, pitching alongside Ogilvy, is among the agencies vying for the account.
Mar
22
LinkedIn Company Engagement Report Can Now Be Exported as CSV File
Posted in: UncategorizedLinkedIn added an export capability to its Company Engagement Report, enabling members to download the information as a CSV file. That file can be used to analyze and prioritize accounts, share data with other people who do not use LinkedIn Campaign Manager (such as executives and sales teams) and seamlessly align marketing and sales efforts….
Mar
22
Amanda Bynes, Former Child Star, Is Released From Conservatorship
Posted in: UncategorizedA judge in California freed the former Nickelodeon star from the arrangement that had governed her life after highly publicized struggles with substance abuse.
Mar
22
See how Lululemon is marketing its first running shoe
Posted in: UncategorizedLululemon is marketing its first women’s shoe collection with a new film from Droga5 and a Snapchat lens.
Mar
22
Two Legacy Brands Adapted During the Pandemic to Grow Their Revenue. Here’s How
Posted in: UncategorizedSince the pandemic began, we’ve seen a recession, severe supply chain shortages–with the dollar losing its value almost 1% every 30 days–and inflation hitting the highest rate in four decades. For many brands, these challenges called for rapid digital transformation, all while staying true to brand values and strengths. Here’s a showcase of two brands…
Mar
22
Agencies Are Rolling Out More Inclusive Family Planning Policies
Posted in: UncategorizedWhen Dillon Larberg, a senior consultant at PMG, welcomed his first foster child, he planned to use three days’ PTO. When the call came, Larberg let his manager know. He came back to his computer later to find a message from PMG CEO George Popstefanov in the company’s Slack channel announcing leave for foster families,…
Mar
22
LinkedIn Adds Newsletters for Pages
Posted in: UncategorizedLinkedIn followed up on the debut of articles for pages last September with another way for brands to share professional content with their communities: newsletters. The professional network said newsletters can help businesses drive immediate reach through an automatic, one-time notification sent to followers of their page, as well as by sharing the content off-network….
Mar
22
Need a TikTok Marketing Strategy? Here’s How to Get Started
Posted in: UncategorizedMore than 755 million monthly users–twice the size of the U.S. population. That’s the forecast from Insider Intelligence on how many people TikTok will reach in 2022. This would make it the third largest social media network, just behind Facebook (2.1 billion) and Instagram (1.3 billion), and slightly ahead of Snapchat and Twitter. There have…
Mar
22
Smoov Nigeria: Smoov Nigeria – Break the Bias
Posted in: Uncategorized
Women have been made to “subject” themselves and hide away their achievements for fear of being labelled, insecurities of their men, and other reasons. This idea spurs ALL women and girls on to be proud of what they have done and celebrate their uniqueness.
Mar
22
Studio71 Beefs Up Podcast Arm With Over 100 Shows Also Streaming On YouTube
Posted in: UncategorizedStudio71 has added another podcast to its growing stable. Comedy talk show podcast Jumpers Jump has joined over 100 other podcast shows in Studio71’s network that it distributes on YouTube and all audio streaming platforms like Spotify, iTunes and Stitcher. The podcast show is hosted by YouTube personalities Carlos Juico and Gavin Ruta, content spans…
Mar
22
How Charli XCX, Caroline Polachek and Christine and the Queens Navigate Pop
Posted in: UncategorizedThe friends and collaborators have taken very different paths in the music industry. Joining up on a track from Charli’s new album, “Crash,” they talked about their crucial camaraderie.
Mar
22
NFL opens door to blockchain sponsorships, but falls short of full crypto embrace
Posted in: UncategorizedNew policies would allow brands like Coinbase to strike sponsorship deals as long as they aren’t described as ‘crypto’ partners.
Mar
22
Trane: We Run Together
Posted in: Uncategorized
The latest campaign, “We Run Together,” from HVAC manufacturer Trane and its creative AOR, Indianapolis-based Young & Laramore, designed to show a new generation of homeowners that Trane is the only HVAC brand that can keep up with their busy lives.
The campaign follows the busy lives of homeowners and parallels that busy-ness with endless rounds of extreme testing in the Trane testing lab—demonstrating the true benefit of Trane’s unstoppable equipment and how it provides users with the most reliable HVAC performance. In “We Run Together”, Y&L shows that unstoppable doesn’t just describe how Trane products perform in the testing lab. Trane HVAC systems can withstand anything you throw at them—in a lab and in real life. Trane is made for people who don’t settle for good enough—and Trane products are uniquely suited to run alongside those whose lives never stop.
Mar
22
Sociedad Peruana de Síndrome Down: World Down Syndrome Day 2022
Posted in: Uncategorized
Small actions make big changes. From a doctor who breaks the news to the parents of a newborn with Down syndrome in a better way, neighborhood friends who invite you to play with them, directors of educational centers who do not put obstacles to having a person with Down syndrome in its classrooms, even a company that decides to hire people with disabilities, small actions for us become big changes for everyone. Everything changes with you.
Mar
22
Pepsi: #SeMeAntojaGuate (I'm Craving Guate)
Posted in: Uncategorized
This summer #SeMeAntojaGuate returns.
A platform that started in 2021 with the purpose of highlighting local food and the most touristic places in the country. But now, we take the platform to another level, in partnership with one of the most famous Youtubers and internet celebrities in the world of traveling: Luisito Comunica.
Together we embarked on a world-class adventure, to invite all Guatemalans to explore, discover and get to know all the places and experiences that only Guate and Pepsi have for you.
Mar
22
This Beautiful Photo Series Celebrates Love Within the Down Syndrome Community
Posted in: UncategorizedThe Canadian Down Syndrome Society (CDSS), is reminding people that love has no labels and comes in many different forms despite the lack of awareness and understanding from the general population. As part of its continued efforts to dispel misconceptions about the lives of people with Down syndrome, the CDSS launched an awareness initiative with…
Mar
22
Meta Consolidates Automated Ad Products Under Meta Advantage Umbrella
Posted in: UncategorizedMeta is consolidating all of its automated ad products under a new portfolio, Meta Advantage, with the goal of enabling brands to more easily identify those products and benefit from them. Vice president of product marketing, ads and business products Goksu Nebol-Perlman said in a blog post Tuesday that 77% of advertisers testing its automated…
Mar
22
This Design Project Helps Ukrainians Say ‘Thank You’ for Global Support
Posted in: UncategorizedAs war rages on in Ukraine, two creatives from the country designed a striking project to rally global support and thank those who are standing with Ukrainians. Wieden+Kennedy Amsterdam motion designer Serhii Serbin, who is from Ukraine, teamed up with his Kyiv-based friend and fellow designer Olla Kuzovkina to create a series of downloadable posters…
Mar
22
OHRA: Avoid ending up swimming with the fishes
Posted in: Uncategorized
Most consumers take out insurance because they are afraid of what might happen if they don’t; it puts their mind at ease. In a comedic way the worries of an overly careful young couple are visualized, until they realize these thoughts are unnecessary. Because when you are insured with OHRA those hypothetical situations will never occur.
Mar
22
It’s Official: Skinny Jeans Are Out, Wide-Leg Denim Is In
Posted in: UncategorizedSkinny jeans have had a chokehold on older generations for years, but Gen Z is increasingly tearing them off, opting instead for a more comfortable cut. The result: U.S. sales of straight-leg women’s denim surpassed revenue for skinny jeans in 2021, making the more relaxed fit America’s best-selling style, according to market research firm The…
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