Mar
25
The 3% Conference ends after a decade
Posted in: UncategorizedThe event is a casualty of COVID, but the group’s mission will live on with “capsule” and virtual efforts.
Mar
25
Marketing winners and losers of the week
Posted in: UncategorizedZach LaVine shuns Nike and Adidas for New Balance and Wendy’s scores big at March Madness—plus, why Louis Vuitton, Disney and TikTok are in hot water.
Mar
25
Vox Media Expands CRO Remit to Include Subscriptions Oversight
Posted in: UncategorizedVox Media announced Friday morning that it would be expanding the role of its chief revenue officer Ryan Pauley to reflect the new business capabilities of the publisher following its merger with Group Nine Media. Pauley will continue to oversee the advertising business of Vox Media, including its audio, video, programmatic and branded content arms….
Mar
25
Marketing Morsels: Fashionable Trash Bags, Savage Goldfish, Wienerless Directors and More
Posted in: UncategorizedWelcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Fred and Ben Savage Are Bigger Now–and So Are These Goldfish Beloved TV stars Fred and Ben Savage are back for a Goldfish Mega Bites ad that pokes fun at the prevalence of ’90s reboots–while also,…
Mar
25
How in-store music can play a role in retail media networks
Posted in: UncategorizedCapable of contextually relevant messaging, and with new programmatic solutions placing it in the booming retail media space, providers say let the Muzak play.
Mar
25
FedEx: Now Meets Next
Posted in: Uncategorized
As we approach Earth Day in April, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called ‘Camper Scouts’, focused on sustainability.
This charming new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.
Mar
25
Microsoft: Brings You Closer to What You Love
Posted in: Uncategorized
Microsoft is introducing the next chapter of their Windows 11 ‘Brings You Closer to What You Love’ Campaign with three new stories. The campaign continues to focus on real people and how Windows 11 helps them pursue their passions—from making science fun and accessible, to seeking equality in women’s sport through design, to addressing the challenges of fashion for plus sized women. Real people addressing real issues head on using Windows 11 PCs to have fun and get stuff done. Windows 11—empowering real people to do what they love.
Mar
25
Hornbach’s Madcap Spring Campaign Is the Stuff of Gardening Nightmares
Posted in: UncategorizedIt’s like something out of a nightmare: Trees and plants come to life, break free from the ground and steal a human’s car. Their madcap chase down the road upends a neighborhood and unsettles passersby. Spring has never looked so terrifying. This chaotic scene is the latest campaign from Hornbach, a German home improvement retailer…
Mar
25
Mar
25
Believe Media Director Jake Nava Makes Glad's New ForceFlex Plus a Fashion Party Statement Piece
Posted in: Uncategorized
adnews
The campaign came out of FCB’s dedicated Upstream Inclusion practice led by Marc Wilson, EVP, Executive Director of Strategic Inclusion at FCB Ch
Mar
25
KFC's Jack Harlow collab begins with focus on younger consumers
Posted in: UncategorizedMulticultural agency Nimbus says the ‘celebrity 2.0’ deal goes for transformation over transactions.
Mar
25
Kobe Bryant’s estate is back with Nike, after deal expired a year ago
Posted in: UncategorizedNew partnership begins with shoes that honor Gigi Bryant.
Mar
24
What Metaverse Fashion Week looks like—and what it means for luxury brands
Posted in: UncategorizedTommy Hilfiger, Fred Segal, and Dolce & Gabbana are among the participating brands.
Mar
24
How Women Can Succeed in a Male-Dominated Industry Like Tech
Posted in: UncategorizedAlthough the Civil Rights Act was passed almost 50 years ago, the workplace is still far from being a place where men and women exist and are valued equally. This is further exacerbated by the Covid-19 crisis, which has seen nearly 2 million women leave the workforce since 2020, often due to the still-unequal burden…
Mar
24
Snap’s First-Ever Oscars Spot Features Its Lenses That Help People Learn ASL
Posted in: UncategorizedAccessibility is the theme behind Snap Inc.’s first-ever Academy Awards television spot, set to air during the event Sunday (March 27). Snap noted that CODA, the first motion picture to feature a predominantly deaf cast in leading roles, was nominated for Best Picture, while Troy Kotsur from that film became the first deaf male actor…
Mar
24
Boutique Agency Opens to Help Cannabis Marketers Navigate the Brave New World of Paid Ads
Posted in: UncategorizedCannabis marketers like Acreage Holdings and Weedmaps have tried–and failed– to buy ads on America’s largest commercial stage, the Super Bowl. And outside of that splashy showcase, players in the industry fight an uphill battle to advertise on the most popular social media platforms like Instagram, Facebook and TikTok, where shut-downs and shadow banning are…
Mar
24
Twitter Set to Kick Off Watch Parties for Halo on Paramount+
Posted in: UncategorizedWhen ViacomCBS and Twitter detailed their multiyear global agreement last November, watch parties for original series on subscription streaming platform Paramount+ were part of the mix, and the first one will occur Friday (March 25) in support of the premiere of Halo. At 3 p.m. PT/6 p.m. ET Friday, cast members Olive Gray and Kate…
Mar
24
Netflix Buys Boss Fight Entertainment as It Builds Out Its Gaming Business
Posted in: UncategorizedThe acquisition is the company’s third since it announced plans to move into video games last summer.
Mar
24
The top 10 brand audio logos ranked by effectiveness
Posted in: UncategorizedListen to the best brand audio marketing according to Veritonic’s annual report.
Mar
24
Nickelodeon Focuses on Franchise Expansion in Upfront In-Person Return
Posted in: UncategorizedAfter two years of virtual events, upfront season has finally transitioned back to in-person presentations. Nickelodeon became the first company to hold its major upfront event in-person with this afternoon’s presentation at New York’s Palladium Times Square. And for its first traditional upfront presentation since 2018, Nickelodeon focused on expanding its key kids franchises–including SpongeBob…
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.