(TrendHunter.com) Total Desk is an adjustable and portable organizing desk that is a great enhancer for the work-from-home environment. The product features a faux leather desktop and a total of four adjustable…
LiveRamp’s new Upfront Playbook urges advertisers and media sellers to collaborate on new cross-screen strategies.
For Women’s History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of our series, these leaders discussed peers and people from the next generation of marketers who inspire them and give them hope for the future. We’re joined by Nancy Reyes, CEO of…
Demand for plant-based meat, dairy and eggs didn’t start with the Covid-19 pandemic, but it surged to unprecedented levels during 2020’s lockdown as American consumers cooked at home, focusing on their health and reconsidering the plate-to-planet impact. The flexitarian movement has continued gaining strength ever since and industry players have responded, promising better taste, lower…
Co-created with children, Airtopia will float above Nikeland in Roblox.
Paramount Global promoted its former svp of podcasts Steve Raizes today as evp of podcasting and audio. Raizes will oversee all things audio for CBS News and will report directly to Domenic DiMeglio, evp and CMO of CBS Interactive, and Neeraj Khemlani, president and co-head of CBS News and Stations. Vice president and general manager…
Hashtags are the backbone of a new test by Instagram of ways to make social movements easier to discover on its platform. Instagram consulted with organizations including Asian Americans Advancing Justice, GLAAD, the Hispanic Heritage Foundation, Illuminative and the NAACP to select the first hashtags in the test, which include #BlackLivesMatter, #climatecrisis and #womensrights. When…
Disney’s employees criticized the company this month for not taking a public stance against the legislation.
The goal is to connect advertisers with mostly younger, cord-cutting moviegoers.
Amazon has launched a new initiative, the Welcome Door program, which will provide employees who are refugees and immigrants admitted on humanitarian grounds with additional resources and support. Through this program, eligible employees will gain access to new resources, including reimbursement for Employment Authorization Document fees, which the ecommerce giant said cost an average of…
Between growing public health concerns, the onslaught of anti-trans and queerphobic legislations and an international war, let’s face it: there’s a lot for concerned citizens to worry about these days. With each pressing social issue, we’re urged to hop on the phone with our local and state politicians. Unfortunately, it can be incredibly difficult to…
There are now three different feeds that marketers have to figure out to excel on the app.
After plummeting to its lowest-ever ratings last year, the Oscars have bounced back. The 94th Academy Awards averaged 15.4 million total viewers and a 3.2 rating in the key adults 18-49 demo, according to Nielsen’s fast national numbers. That’s a hefty increase of 47% in total viewers and 52% in the demo compared to 2021’s…
While working from home has managed to keep many of us safe over the past couple of years, it has also rendered our humble abodes slightly more chaotic. Now our personal spaces double as offices, schools, shopping malls and even gyms as the lines between home life and the outside world continue to blur. But…
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills. Environmentally aware and well educated on…
Returns continue to be a point of friction in an otherwise frictionless ecommerce experience, so fin-tech company PayPal is expanding its Happy Returns Return Bar concept to the retailer Ulta Beauty. With the addition of 1300 U.S. Ulta stores, PayPal’s Return Bars will be in more than 5000 locations by the end of 2022. As…
Cola-Cola knows the usual media channels don’t provide a meaningful, direct connection to younger, mobile-centric audiences around the world. The marketing game, so to speak, has changed. That’s why the soft drink brand is expanding its previous relationship with Riot Games in a multiyear partnership. The deal makes Coca-Cola the worldwide founding partner of League…
Nike brought new meaning to the concept of a sneaker drop with a drone activation that took place in New York and Los Angeles over the weekend. The sneaker giant selected customers of JD Sports athleticwear stores in the two cites at random to receive a free pair of Nike Air Max shoes, delivered by…
Early results showed a marked improvement from the 2021 Oscars, which had the lowest viewership ever for the awards show.
Jose Cuervo’s “metadistillery” will open in Decentraland this summer.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
