PepsiCo’s Flamin’ Hot Flavor Is Getting Its Own Super Bowl Commercial

Unlike past Super Bowls, this time Frito-Lay’s Flamin’ Hot variety is getting a spot all to itself. The commercial will feature Cheetos Flamin’ Hot Crunchy and Doritos Flamin’ Hot Cool Ranch, a new product that debuted late last year. Although the company didn’t disclose any additional details, it said the ad will also involve a…

Roku Platform Chief Scott Rosenberg Is Stepping Down

One of Roku’s top executives, svp and general manager of platform business Scott Rosenberg, is set to leave the company this spring after nearly 10 years of rising through the ranks at the connected TV titan. “While Scott remains deeply invested in the company’s success, he’s ready for his next professional challenge and believes this…

100 Social Media Trends for 2022 – From Cannabis-Centered Social Networks to Text-Free Dating Apps (TOPLIST)

(TrendHunter.com) From cannabis-centered social networks to text-free dating apps, the 2022 social media trends underscore how brands are leveraging the platforms to meet consumer needs.

One notable example comes…

What a bumpy CES means for brands and live events like SXSW in 2022

Marketers adapt to an even more chaotic industry calendar that kicked off with a smaller electronics show.

Google celebra legado de Stephen Hawking em vídeo narrado com voz do físico

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O próximo sábado, 8 de janeiro, é conhecido como dia de nascimento de Stephen Hawking, e como o cientista nasceu em 1942 a data também marcaria os 80 anos de sua existência caso estivesse vivo. Para marcar a ocasião, o Google inaugurou nesta sexta-feira (7) um novo Doodle que também funciona como animação – incluindo …

Leia Google celebra legado de Stephen Hawking em vídeo narrado com voz do físico na íntegra no B9.

Orlen: Orlen Foundation for Family Orphanages

Orlen Foundation provided gift packages to 650 kids from Family Orphanages. This short feature shows a probable delivery of one such package.

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Video of Fundacja ORLEN na ?wi?ta

Allianz: The Ramp

Allianz Integrated Ad - The Ramp

Fans can submit resolutions across social media for the Allianz Ramp to launch and project messages across the sky in Engelberg, Switzerland during first week of January

Video of Allianz presents: The Ramp

Instagram: How to Add Accounts to Your Favorites

Instagram now allows users to sort their feed in the photo- and video-sharing application. Users can choose from three feed options: an algorithmically sorted feed (Home), a chronological feed (Following) and a Favorites feed. The Favorites feed allows users to set desired accounts as favorites and only view content posted by those accounts. Before you…

Top 100 Business Trends for 2022 – From Experiential Beauty Stores to Live E-Commerce Platforms (TOPLIST)

(TrendHunter.com) From experiential beauty stores to live e-commerce platforms, the 2022 business trends underscore how brands are meeting consumer needs with cutting-edge innovations and leading solutions.

One…

Top 100 Marketing Trends for 2022 – From Storytelling Wine Displays to Borrowed Slogan Ads (TOPLIST)

(TrendHunter.com) The 2022 marketing trends range from storytelling wine displays to borrowed slogan ads, showcasing how brands are aiming to reach consumers in the upcoming year.

One notable example comes from the…

Watch the newest commercials from Dole, H&R Block, Mercedes-Benz and more

A father and daughter engage in a little rock-skipping competition in a Dole spot with the tagline “Hold my fruit bowl.”

Former General Mills Chief Creative Officer Michael Fanuele joins ZenBusiness as brand marketing lead

The startup is a one-stop platform for entrepreneurs.

Wes Anderson vai dirigir nova adaptação de Roald Dahl para a Netflix

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Wes Anderson está sem freio, dado que pode embalar três filmes em um espaço de três anos. O jornalista Baz Bamigboye reportou na última quinta-feira (6) que o diretor fechou compromisso com a Netflix para a produção e distribuição de “The Wonderful Story of Henry Sugar”, adaptação do livro de mesmo nome de Roald Dahl …

Leia Wes Anderson vai dirigir nova adaptação de Roald Dahl para a Netflix na íntegra no B9.

2022’s Food Impact Trends Are All About Climate Change

Our food systems are continuing to change at a dizzying pace as consumers become more invested in the stories and sources behind the food they eat. The biggest question they have: How can my food choices have a positive impact on climate change? Global warming has undoubtedly transformed what we eat, both because of increased…

The Great Resignation—5 ways companies can slow the exodus

How to make employees feel valued and supported in the new year and beyond.

ESPN Made a Sizzling Spice Blend to Heat Up Food During Postseason Football

When the stakes are raised during postseason football, fans’ experience can feel even more heightened. To match the intensity of the sport, ESPN is offering viewers something that can elevate their pregame cooking as well: a special spice blend named Postseasoning. The custom seasoning is a zesty mix of salt, onion, gochugaru (Korean chili powder),…

Former General Mills CMO Michael Fanuele joins ZenBusiness as brand marketing lead

The startup is a one-stop platform for entrepreneurs.

11 of the Most Accessible Brand Campaigns and Actions of 2021

For brands, the Paralympic Games are often regarded as a golden opportunity to express support for the collective disabled community. Sponsorship, obviously, offers the most visible level of support in the moment. But what happens once the games have concluded? Does a brand continue to show up for its disabled consumers, or do they reserve…

Why John Madden was the first beer ‘influencer’

 How the former coach and broadcasting great helped legitimize light beer with his Miller Lite ads—and what brands today can learn from the work.

 

Adnatomy: How Amanda Gorman Became the Voice of Hope for United Way and Truist

When the world began to grapple with its entrenched history of racism and inequality, poet and activist Amanda Gorman cut through the static as a voice of real hope. After being named the first National Youth Poet Laureate in 2017, Gorman became a recognizable political force with work that speaks to today’s pressing issues, such…