Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing the lottery is generally considered a solitary endeavor, but there’s no reason it always has to stay that way. To that end, the New York Lottery’s “Meet the Multipliers” campaign is showing consumers how group…
Build Your Wealth to Withstand Stormy Days.
As the year 2020 served chaos to the world in thick slices, Meristem needed to tell a story that addressed the post-COVID-19 times Nigerians were in, alongside the importance of and need for wealth sustenance even in the face of vicissitudes. And The Storm was born!
When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. A recent post by the energy giant of heat-saving tips included cuddling a pet and eating porridge to…
Um item muito pedido dos usuários do Instagram, a possibilidade de customização da grade de posts no perfil está sendo explorada pela companhia. A informação vem de Alessandro Paluzzi, desenvolvedor que em seu Twitter publicou a descoberta de testes da plataforma com a ferramenta de edição. Para além do gosto estético do público, a opção …
Leia Instagram considera permitir que usuários customizem a ordem das publicações no perfil na íntegra no B9.
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that “celebrates a modern expression of Live M?s.” Though…
For the first time since 2018, this year’s Oscars will have a host–but ABC isn’t yet ready to announce who that person will be. The ceremony, which is scheduled for March 27, will indeed feature an emcee, Craig Erwich, president of Hulu Originals and ABC Entertainment, said today at Television Critics Association’s virtual winter press…
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer something few forms of media still can in 2022: Regular exposure to live highly-engaged, local audiences. Home Team Sports, a division of Playfly Sports, aggregates inventory for every RSN in the country and its platform…
For almost two years, air travel of any sort has been a hard sell. In Medellin, Colombia, however, Viva Air is making it look easy. Developed by Irelandia Aviation, the company behind low-cost Irish carrier RyanAir, the former VivaColombia was responsible for just 15% of all flights in Colombia before 2020. Once Covid-19 arrived, it…
When Kenya Barris created Black-ish in 2014, he kept his expectations low for the ABC sitcom: “we just wanted to get a show on the air,” he recalled. Created by Barris, Adweek’s Creator of the Year in 2018, Black-ish was based on his life and unflinchingly tackles many important issues, including systemic racism and the…
The chip brand is hyping the ad with special versions grown with potatoes using NFL stadium soil.
Todo mundo tem sua maneira única de consumir seus produtos preferidos do McDonald’s, até as celebridades. Partindo dessa ideia, a rede de fast-food começa o ano convidando nomes estrelados para compartilharem as suas Méquizices com o público. Criada em parceria com a Galeria, a nova fase da campanha “Méquizices” apresenta os pedidos de Simone e …
Leia Campanha do McDonald’s mostra as Méquizices de grandes nomes da música nacional na íntegra no B9.
A marca NordicTrack acaba de lançar halteres inteligentes que funcionam por comando de voz na Alexa. Ou seja, além de tudo o que já era possível pedir para a assistente virtual da Amazon, agora também é possível solicitar que ela adicione mais peso aos seus exercícios em vez de fazer isso por conta própria. Os …
Leia Alexa ganha comando para alterar peso de halteres inteligentes da ??NordicTrack na íntegra no B9.
Twitter said it is working on more surfaces on its platform where keywords and accounts that have been muted or blocked will not appear. The social network said in a Twitter Support tweet that events are first on the list, adding that across Android, iOS and web, events from accounts that users have blocked or…
Kanye West’s YEEZY Gap airs TV spot, an excerpt from his new music video ‘Heaven and Hell.’
Sempre presentes nas praias do Rio de Janeiro, as marcas Havaianas, Leão e Biscoito Globo se unem para lançar uma primeira collab, com peças inéditas em edição limitada. “Assim como Havaianas, Leão e Biscoito Globo são marcas que fazem parte do ‘ritual praiano’ de milhares de cariocas e dos apaixonados pelas paisagens e clima agradável …
Leia Havaianas + Leão + Biscoito Globo: marcas criam collab para celebrar lembranças afetivas das praias cariocas na íntegra no B9.
O presidente da ABC, Craig Erwich, divulgou nesta terça-feira a equipe responsável pela produção da próxima cerimônia do Oscar, e entre as confirmações de sempre há uma pequena surpresa: a afirmação de que a premiação este ano voltará a contar com um apresentador oficial. A informação foi veiculada durante um painel na turnê de inverno …
Leia Oscar volta a ter um mestre de cerimônias em 2022 na íntegra no B9.
As a distiller of high-proof rye whiskey that’s been methodically aged six years, WhistlePig is an unlikely player in the booze-free booze space. But the young challenger brand has launched its first-ever Dry January program with a pair of non-alcoholic whiskeys, one infused with CBD, in an experiment that’s already taken off with consumers. WhistlePig…
Deutsch L.A.-produced spot to put modern twist on ‘Live Más’
Em uma parceria de marketing um tanto incomum em torno do filme “Batman”, que chega aos cinemas em 2022, a Oreo resolveu se jogar nesse hype e trazer o lado lúdico do super-herói sombrio. A campanha da Mondeléz para o longa se concentra em enigmas, a arma característica do vilão do filme, O Charada. Segundo …
Leia Oreo lança bolachas do Batman com enigmas que desbloqueiam a Batcaverna na íntegra no B9.
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