Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022. According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los Angeles,…
Tap dance may have an old-fashioned image, but Dutch denim brand G-Star has attempted to bring it into the 21st century by enlisting a choreographer known for working with Billie Eilish and Stormzy. The ad features two professional tap dancers: World Tap Champion Kamira Samuel and leading Broadway performer Lee Howard. Both performers are dressed…
A young couple says that thanks to Realtor.com’s Home Alerts service, they could “finally buy their first ‘big boy’ house”—and then rapper Big Boi shows up to help drive home the point.
Em meio às incertezas sobre os eventos que movimentam o carnaval 2022, a Hibou, empresa de pesquisa e monitoramento de mercado e consumo, e a Score Group, empresa de data retail e shopper experience da Be Partners, realizaram uma pesquisa cujo resultado aponta que a expectativa de 45% dos brasileiros é de passar a data …
Leia Pesquisa mostra que 45% dos brasileiros pretendem passar o carnaval em casa na íntegra no B9.
Mo Salah, is one of the best football players in the world, and is inspiration to every Egyptian, so Adidas launched back in 2018 campaign called a 100 million strong to urge fans in Egypt to support Salah in the world cup 2018, later in 2019 Egypt was hosting the African Cup of Nations so we created a digital initiative where we a football signed with inspirational words and quotes by normal Egyptian fans from all over Egypt to deliver to their inspirational icon Mo Salah to motivate and cheer for up before he plays the African Cup of Nations in 2019
In a world as hectic as today’s, nothing beats the satisfaction you get when things just work effortlessly, moving with you in complete harmony. Packing that pleasure into one flawlessly choreographed spot, Burrell Communications and In & Out Productions are showcasing Toyota’s new Corolla Cross – a vehicle in which everything feels ‘Just Perfect.’
Not for the first time, sexual harassment and abuse in advertising came into the spotlight last year after executive Zoe Scaman published a searing expos? detailing the discrimination that she and other women have faced in the workplace. But since that outcry, little in the industry has changed, according to a hard-hitting campaign from a…
Snapchat introduced four new messaging features, which will roll out to Snapchatters “in the coming days” on Android and iOS. Chat Replies enable users to respond to individual messages in an ongoing chat by holding down on a message and tapping Reply, with Snap Inc. saying the new feature helps users keep conversations on track…
France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness. The…
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| THE ORIGINAL? Reporters without borders – 2012 “Whithout information you could think these are Fireworks (…) ” Source : Ad Forum Agency : Mc Cann Erickson Berlin (Germany) |
LESS ORIGINAL Non Violence (Israël vs Hamas) – 2021 “No, this is not New Year’s eve celebration” Click the image to enlarge Source : Adsoftheworld Agency : Anonimo Mexico City (Mexico) |
After 13 years at the helm, he says goodbye to the nonprofit news organization he helped start.
TV camera add-ons, safety and security devices and fledgling metaverse products hold early promise for brands.
BMB has created a new campaign for Gymbox, the unconventional London based fitness chain.
To kick off the new year, a playful poster campaign celebrates the fact that Gymbox are making gym life less predictable, more unusual and more fun. Perfect for anyone looking for unorthodox ways to get fit.
The headlines read like snippets of conversation that would sound out of place anywhere except Gymbox – weaving in some of the quirky classes that the gym chain offers.
These classes include the likes of Drill Sergeant, Hangxiety, Suspenders and Beastmode.
The ads acknowledge that some things only make sense at Gymbox, where the classes are so unique, it’s almost like Gymbox members are speaking their own language. It may sound strange to outsiders, but once you become a member it’ll make perfect sense.
Relive the magic of your first snowfall through the eyes of these children from Florida. See how we collaborated with Serena Williams to give them a wintry surprise.
The Romanian young people working in IT have an impact, all around the world. We want to thank them for their brilliant work.
Have you heard the legend of the guy who traversed the wilderness bareback on a buffalo wing? If you haven’t, chicken chain Zaxby’s has quite the tale for you. The brand collaborated with Knoxville-based independent agency and AOR Tombras on a two-minute long spot, which launched during the College Football Playoff National Championship game between…
Mobile analytics company App Annie released its State of Mobile 2022 report, which analyzed mobile application usage and trends in 2021. The report showed that globally, there were 230 billion new app downloads in 2021, or year-over-year growth of 5%. Global app store consumer spending in 2021 reached $170 billion, up 19%. Mobile ad spending…
“Retail media” and “convergence” were among two of the biggest marketing buzzwords in 2021. Retail media networks seemingly mushroomed up out of nowhere, multiplied, expanded and got ever more sophisticated. As for convergence, the continued fusion between streaming, social media, commerce and livestream shopping made it hard to delineate one from the other when it…
Twitter is reimagining the public conversation with several new tools, both for regular Twitter users as well as businesses.
O sindicato de atores de Hollywood divulgou nesta quarta-feira (12) a lista de indicados ao SAG Awards, prêmio que contempla as melhores atuações da indústria do cinema e da televisão ao longo do ano. Em 2022, a lista é recheada de surpresas e alguns vários favoritos confirmados, com “Casa Gucci”, “Ted Lasso” e “Succession” liderando …
Leia “Casa Gucci”, “Succession” e “Ted Lasso” lideram indicações do SAG Awards 2022 na íntegra no B9.
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