Finnish creative agency Hasan & Partners has named Riku Vassinen as its new chief executive, moving from Ogilvy where he was in charge of operations in Africa as a managing partner. The Helsinki-based agency–which works with a number of national operations including Fairtrade Finland, Plan International Finland and The Finland Forward Project, which is part…
Digital voice assistants could soon outnumber people in the world. There were 4.2 billion voice-activated devices in 2020, but market research firm Statista predicts that by 2024 that number could reach 8.4 billion units–more than the global population. With voice assistants becoming embedded in many people’s daily lives, they are no longer the futuristic gadgets…
The state of the game—and its advertising—will be addressed by growing roster of marketing pros at our annual Ad Age In-Depth: Super Bowl virtual event on Feb. 8.
The Community’s Jen Patterson talks about how she is coaching the agency’s employees and leadership to take a different approach to mental health in the workplace.
There are a few days on the calendar each year that elicit a near-Pavlovian response from cannabis fans. There’s April 20, of course, the global celebration of ganja. And Green Wednesday, the day before “Danksgiving,” known for being a stock-up opportunity before family gatherings. Those two days are considered endemic holidays, meaning they’re so closely…
The unscripted insult came from a president who is no stranger to having his words accidentally overheard.
After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry’s next move,…
Francis Bourgeois has charmed the internet with his innocent and undeniable love for a hobby that most would otherwise find mundane: trainspotting. Apparently, watching a guy with a charming English accent yell out with joy after receiving a highly-anticipated honk from conductors is just the type of wholesome content consumers need. The brands that make…
Last week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Pi?eyro Sublett, TikTok’s Nick Tran and Popeyes’ Bruno Cardinali. On this week’s episode, Adweek’s performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given their notice or are being…
Paramount’s executive VP of worldwide promotions on how a Ghostface-branded voice and appearance in ‘Call of Duty’ helped propel the film at the box office.
A liga mais famosa de basquete lançou em janeiro uma plataforma para testar os conhecimentos dos fãs aqui no Brasil. Trata-se do Trivia NBA, uma plataforma de conhecimentos gerais sobre a NBA, com perguntas de diferentes níveis de dificuldade e respostas de múltipla escolha. São até 15 segundos para que os jogadores respondam cada questão, …
Leia NBA Brasil lança game que testa conhecimento dos fãs e oferece prêmios exclusivos na íntegra no B9.
Sempre ao lado de grandes artistas e presente em diversos festivais ao redor do mundo, a Budweiser começa 2022 com um novo propósito: valorizar os novos talentos e abrir os palcos – nacionais e internacionais – para artistas locais. Com esse movimento, a marca se compromete a dar luz para as histórias e trajetórias de …
Leia Budweiser lança reality show em compromisso nacional para fomentar novos talentos da música na íntegra no B9.
The executive team at Reddit has grown by four following one new hire and three promotions that were revealed Monday. Carla McIntosh joined the company as vice president of global talent acquisition. She comes from Google, where she served as U.S. head of talent acquisition for its U.S. operations center after having held several roles…
The ‘take-and-bake’ pizza chain shifts focus from items to brand in a makeover led by The Marketing Arm.
O Grupo Boticário anunciou nesta segunda-feira (24) a criação do Diversa Beleza, movimento que vai buscar combater estereótipos do mercado de beleza e da publicidade voltada ao segmento. Válido para todo o portfólio de marcas da companhia, que inclui O Boticário, Quem Disse, Berenice?, Eudora, Vult, O.U.I. e a Australian Gold, o projeto entre outras …
Leia Diversa Beleza: Grupo Boticário vai excluir termos “normal” e “perfeito” dos produtos para privilegiar diversidade na íntegra no B9.
If you’re a regular person just trying to make it through the week with as little drama as possible, a cease-and-desist order from an all-powerful conglomerate is something that you’d wholeheartedly avoid. But if you’re gutsy creative collective MSCHF, you not only welcome the trouble–you bank on it. Behold, MSCHF’s latest drop, the “Cease &…
(TrendHunter.com) ‘Machu Picchu Energy’ is a Miami-based startup in the drinks industry with a clear social mission. The brand’s tagline is ‘Feel good. Do good.,’ which reflects Machu…
É desde outubro do ano passado que o público já sabe que Xuxa Meneghel fez a transição da TV aberta pro streaming e assinou contrato com a Amazon, mas desde então a única notícia que se teve é que a apresentadora estaria envolvida num reality show de drag queens no Amazon Prime Video. Nesta segunda-feira …
Leia “ABC da Amazon”: Xuxa canta paródia de “Abecedário” em comercial da Amazon na íntegra no B9.
NFL stars, including Aaron Jones and Derwin James, appear in the latest installment of Oakley’s continuing “Be Who You Are” campaign.
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