“Don’t ever leave me”: campanha grega da Lacta fala sobre violência doméstica

Dont Ever Leave Me

O vídeo “Don’t ever leave me” é uma criação da Ogilvy da Grécia para a marca de chocolate Lacta, da Mondelez, e começa parecendo uma história de amor. No início, assistimos a um casal se divertindo em uma praia grega, mas, à medida que o tempo passa, o rapaz torna-se cada vez mais controlador. Ela passa a monitorar cada passo da namorada, …

Leia “Don’t ever leave me”: campanha grega da Lacta fala sobre violência doméstica na íntegra no B9.

Apple vai realizar exibição gratuita de “The Tragedy of Macbeth” em cinema do Rio de Janeiro

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Faltam menos de 45 dias para o lançamento mundial de “The Tragedy of Macbeth” no streaming, mas ainda assim a Apple não divulgou qualquer plano de distribuição do novo filme de Joel Coen nos cinemas brasileiros. Mas enquanto a produção estrelada por Denzel Washington e Frances McDormand segue prevista para sair apenas em circuitos selecionados …

Leia Apple vai realizar exibição gratuita de “The Tragedy of Macbeth” em cinema do Rio de Janeiro na íntegra no B9.

Pacifico Seguros: Wayñu

We’ve all watched movies about natural disasters. It is part of our entertainment on Netflix and the cinema. But most of this disasters are real for many people. The thing is, that we only pay attention when it is a movie.

Pacifico Seguros, an insurance company, asked us to make a campaign to raise funds for the villages that were destroyed by floods from the intense rain. So we made a trailer after the problem, only that people didn’t find a movie on its grand premiere.

DGT: Airbag Alive Collection

Motorcyclists are an extremely vulnerable group and their safety is one of the priorities of the Directorate General of Traffic. And the fact is that 1 out of every 4 deaths in traffic accidents so far this year involved a motorcyclist. Ogilvy Madrid’s new campaign for the DGT puts the spotlight on the motorcycle airbag vest, a hitherto little-known and under-used garment that can reduce the injury rate among motorcyclists.

Skyn Places Common Unsafe Sex Excuses on its Packs to Mark World Aids Day

For over thirty years, World Aids Day has been held annually on December 1 to raise awareness of the Aids pandemic and mourn those who have died from the disease, and yet men continue to ignore the warnings and make excuses to try to have unprotected sex. In response to this issue, condom brand Skyn…

Accenture Interactive Hires Neil Heymann as First Global CCO

Accenture Interactive has appointed Neil Heymann as its first global chief creative officer. Heymann, who had previously held the role of global chief creative officer within the Accenture Interactive owned agency Droga5, left in February to form Publicis agency Le Truc. He will now return to take on the newly created role starting in February….

Holiday Miracle? Michael Bublé Finally Gets His Own Limited-Edition Bubly Sparkling Water

Starting with his appearance in a 2019 Super Bowl ad for Bubly, pop star Michael Bubl? has been playing a persistent and self-deprecating vandal, defacing cans of the sparkling water and insisting the PepsiCo product was named after him. It wasn’t. Until it was. The brand, for its first holiday flavor, will launch Merry Berry…

70 Gift Ideas for Wine Lovers – From Premium Alcohol-Removed Wines to Gemstone Wine Chillers (TOPLIST)

(TrendHunter.com) From premium alcohol-removed wines to gemstone wine chillers, this list of gift ideas for wine lovers serves as the perfect inspiration for those in search of a present for their vino-loving…

Univision adopts consumer behavior data to prove TV drives business results

The data-driven alternative comes as media brands are increasingly seeking out new options for TV measurement.

Cardi B launches vodka-infused whipped cream with a sneaker drop-inspired push

Cardi B’s Whipshots, created with Starco Brands, was first announced in September.

The Future Is Here: Meta’s Benji Shomair, Zox’s Jason Kuipers Talk Social Commerce

The pandemic accelerated innovations in social commerce, but Meta vice president, commerce business and go-to-market Benji Shomair and Zox CEO Jason Kuipers agreed that the wheels were set in motion well before coronavirus became a household word. Shomair and Kuipers joined Adweek executive vice president and editor in chief Stephanie Paterik on “The Future of…

Saks, Yahoo Creative Studios Develop Interactive AR Selfie Filter for Instagram

Luxury retailer Saks teamed up with Yahoo Creative Studios on an interactive augmented reality selfie filter for Instagram. People visiting the Saks Instagram account can access the filter, which brings them to a Saks-inspired virtual holiday world with three different options. Saks/Yahoo A glam filter with sparkle enhancements adorns users with accessories and invites them…

Crossing the Finish Line—How Audio Out of Home Helps Brands Make the Sale

Marketers who use audio OOH ads like to think of them as the deal closers of brand campaigns. “It really pushes the consumer over that last mile to buy the product,” Dave Etherington, CCO of Place Exchange, told Adweek. That’s because they pitch customers when they’re in a store as they’re making their final decisions…

40 Gifts for Cat-Lovers – From Cat-Calming Wall Diffusers to Design-Conscious Cat Stools (TOPLIST)

(TrendHunter.com) Those looking for inspiration on what to give their cat-loving friends and family can find some useful examples in this list of gifts for cat-lovers.

The Kruk Garage Workstyle leather pet carrier…

Top 100 Business Trends in December – From Metaverse Beauty Shops to Youth-Targeted Debit Cards (TOPLIST)

(TrendHunter.com) From the launch of teen-targeted finance apps to the promotion of upcycled fashion platforms, the December 2021 business trends span a wide range of industries. And while there’s no doubt that…

Accenture Interactive hires Neil Heymann as its first global chief creative officer

Former Droga5 chief creative officer decamps Publicis Groupe’s Le Truc; reunites with David Droga in newly created role.

Iana: Havaianas apresenta embaixadora e assistente virtual humanizada criada em 3D

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Em busca de inovações tecnológicas para otimizar as experiências dos usuários com a marca, Havaianas anuncia Iana, sua nova assistente virtual. Desde 2020 o bot já auxiliava o público através do e-commerce da marca, mas agora ganha um upgrade se tornando uma persona 3D, e também assume o perfil de Havaianas no Twitter como embaixadora …

Leia Iana: Havaianas apresenta embaixadora e assistente virtual humanizada criada em 3D na íntegra no B9.

Twitch vai usar IA para ajudar a prevenir transmissões de trolls

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A Twitch segue na luta contra a parte mais virulenta do público de suas transmissões, e a nova arma da vez é uma inteligência artificial. A companhia anunciou nesta quarta-feira (1) que vai introduzir uma nova ferramenta do tipo para prevenir ataques e as ditas “raids” a partir da identificação de contas potencias do tipo …

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Gallery Media Group Is on Pace to Generate $50 Million in Revenue

Gallery Media Group, which houses the titles PureWow and one37PM, is on track to generate $50 million in revenue by the end of the year, according to CEO Ryan Harwood. PureWow, in particular, has spurred growth thanks to significant gains in both revenue and traffic over the last year, according to data from Comscore and…

Social Confidential: Slim Jim on the Power of Meat, Memes and Community

For the latest episode of Social Confidential, Adweek’s Jess Zafarris is joined by Evan Weissbrot, president of agency 180 New York, and Amy Morgan, brand communications manager at Conagra Brands, the strategic minds behind Slim Jim’s meme-fueled, brilliantly chaotic social media presence. Evan and Amy explain how the brand tapped into the creativity of a…