Dec
06
The 10 biggest stories of 2021
Posted in: UncategorizedAd Age recaps the 10 biggest news stories of the last 12 months, including the rise of NFTs and the lows of Ozy Media.
Dec
06
Ponysaurus Brewing Co.: Fund For The Fabulous
Posted in: Uncategorized
Don’t Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That’s how they know no one could believe in their heart that other North Carolinians are filth. They’re so sure, they’re helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant’s greatest act in public office.
For the remainder of his term, a portion of all profits from Don’t Be Mean to People will go towards the Fund for the Fabulous which directly supports the LGBTQ+ community, all in the name of his illustrious title.
Dec
06
How Publishers Are Using Read-Later Apps to Reach Audiences in New Ways
Posted in: UncategorizedFor publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company, which was acquired by Mozilla in 2017, has received something of a facelift in the last year–its updated design now emphasizes discovery–due in part to a rising interest in the read-later space. Driven by the…
Dec
06
Ultra-Modern Moped Concepts – The Moppe Apparatus TD-MP1 Concept is Contemporary Yet Vintage (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Moppe Apparatus TD-MP1 concept has been designed by Torkel Dohmers of the Doehmers Research Lab in Sweden as a Honda SS50-inspired moped that would deliver riders an ultra-modern take on the…
Dec
06
How TikTok Keeps You Watching
Posted in: UncategorizedIt’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.
Dec
06
The Martin Agency CEO Kristen Cavallo Explains Why She’s Heavily Involved With Her Clients
Posted in: UncategorizedThe Martin Agency is Adweek’s U.S. Agency of the Year for the second consecutive year, largely on the back of its creative work for clients like Axe, DoorDash, Geico and more. Creatives at the agency and clients say one of the agency’s differentiators is CEO Kristen Cavallo–her involvement in selecting clients, but also her passion…
Dec
06
Editor’s Letter: There’s No Such Thing as Future Proof, but These Agencies Are Future Ready
Posted in: UncategorizedAs Kristen Cavallo and I flashed our vaccine cards and pulled down our masks at Bryant Park Grill a few blocks away from Madison Avenue in New York last month, I couldn’t help but marvel at how things change. Four years ago, I was leading our coverage of the #MeToo movement, which led to shake-ups…
Dec
06
Infographic: It’s Time to Rethink Baby Boomers
Posted in: UncategorizedFor those in the marketing world who have been singularly focused on the 18- to 49-year-old age demographic, you might want to look around. The silver tsunami is well and truly upon us as roughly 70 million baby boomers live–and often work–longer, making up a larger portion of the population than ever before. And these…
Dec
06
Work Is Not Everything to the New Generation of Marketers
Posted in: Uncategorized“The work” and “the grind” have become synonymous–so much so that when students are learning about advertising as a career option, they’re being taught less about the job’s day-to-day and more about the obstacles they’ll face. The focus has shifted from how to produce “the work” to how to suffer through “the grind” to meet…
Dec
06
TBWA Is Adweek’s 2021 Global Agency of the Year
Posted in: UncategorizedAfter two years of a pandemic that has completely altered how business is done, disruption has become a constant in the advertising industry. TBWAWorldwide saw that disruption as a chance to grow. The global collective, a unit of Omnicom that proudly touts itself as a “disruption company,” feeds on a level of chaos that fuels…
Dec
06
Publicis Italy Is Adweek’s 2021 International Agency of the Year
Posted in: UncategorizedThe Covid-19 pandemic introduced a myriad of complex issues for brands, forcing them to grapple with their purpose and relevance during a global crisis. The circumstances led Bram Westenbrink, global senior director at Heineken, to issue what he calls “the hardest brief ever given in my life.” Realizing the brand needed to show up differently…
Dec
06
The Martin Agency Is Adweek’s 2021 US Agency of the Year
Posted in: UncategorizedThe Martin Agency’s chief creative officer, Danny Robinson, knows the agency has always produced strong television work. Just look at the success of Geico’s “Scoop! There It Is!” spot featuring Tag Team. The remixed song bled into pop culture with the infectious lyrics “French vanilla, rocky road, chocolate, peanut butter, cookie dough–and sprinkles” (and after…
Dec
06
Mischief @ No Fixed Address Is Adweek’s 2021 Breakthrough Agency of the Year
Posted in: UncategorizedFew advertising agencies would see an impromptu endorsement on social media as a chance to create a new product line–especially not an endorsement that promises to show viewers how to achieve a “smooth ass hoo-ha.” Most would have considered teen creator Carly Joy’s viral TikTok about her personal shaving routine–which effectively doubled as an ad…
Dec
05
‘Sex and the City’ sequel debuts and Epica Awards announced: The Week Ahead
Posted in: UncategorizedMarketing and media events to watch this week.
Dec
05
Visit Sweden: Discover the Originals
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Bolmen, Järvfjället, Skärhamn, Kallax and Toftan. For years now the world has marveled at and struggled to pronounce IKEA product names. What most don’t realize is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.
The campaign presents 21 places to visit, everything from Viking monuments to picturesque towns, castles and silver mines, with activities from white-water rafting, to dog sledding, fly-fishing and ice swimming.
One such place is lake Bolmen, located in a scenic corner of the province of Småland, not far from Agunnaryd where IKEA’s founder, Ingvar Kamprad, grew up. Here visitors have ample opportunity to enjoy the gorgeous natural surroundings canoe, hike and bike on trails, or pick mushrooms and berries. As a part of this campaign Bolmen is launching a new slogan: ”Bolmen – more than an IKEA toilet brush”.
Dec
05
BaaS | Digital: Tolerance makes you disappear
Posted in: Uncategorized
On the occasion of the International Day for the Elimination of Violence Against Women, advertising agency Baas | Digital created a digital campaign encouraging victims to call for help and put an end to their everyday torture.
Women’s tolerance of any form of gender-based violence is not about keeping things balanced, nor about giving a “second chance”. There are no excuses. Tolerance is also a kind of violence that makes you smaller and smaller until you disappear… So, “Break the silence now!”
The creative vehicle of the video campaign is a Babushka doll which gets smaller layer by layer, just like the self-esteem of a woman becomes lower, every time she silently tolerates her partner’s violent behavior.
Dec
05
Grit Sportswear and Hjärtebarnsfonden and Nässjö IF: The Heart Child Jersey
Posted in: Uncategorized
Every year, 2 000 babies are born with congenital heart disease in Sweden. Wega is one of them. Together, we can help fund research and give support to more children and their families. That’s why Swedish sports team Nässjö is not only wearing their own hearts on their sleeves this time. They’ve also got Wega’s.
Dec
05
The Best Gifts Don’t Come from Amazon, They Come from the Heart
Posted in: UncategorizedAmazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]
The post The Best Gifts Don’t Come from Amazon, They Come from the Heart appeared first on Adpulp.
Dec
05
Fontanar Shopping Mall: Can clothing help us avoid the use of plastic bags?
Posted in: Uncategorized
This is what McCann Colombia and Fontanar Shopping Mall believe, and in cooperation with fashion designer Christian Colorado, presented “Wearable Bags” clothing to put fashion at the service of sustainability.
Dec
05
Naughty Holiday Ice Creams – The Great Value Lumps of Coal Ice Cream is at Walmart
Posted in: Uncategorized
(TrendHunter.com) The Great Value Lumps of Coal Ice Cream is arriving at Walmart locations for the 2021 holiday season to provide consumers with a tasty option that sounds as though it’s only for those on the…
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