Meta is giving creators access to insights and tools that were previously available only on pages with its debut of a professional mode for profiles in the U.S. The company explained in a blog post Wednesday, “We know that many creators–especially those who are just starting out–are on profiles, so we’re introducing a professional mode…
It’s no secret that the world of commerce is changing. As more purchase options and methods become available, it becomes harder than ever to deliver a consistent consumer experience at every step of the purchase journey. This week, The Mars Agency joined Adweek’s Commerce Week to offer insights on how to create Connected Commerce, including…
(TrendHunter.com) This list highlights some possible gifts for the stationery enthusiasts in your life.
For those that write a lot and go through multiple pens, the ‘ForeverPen’ might be the perfect…
The beverage brand is working with singer Khalid and dancer Jalaiah Harmon.
The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country, garnering over 200 newspapers to sue Google and Facebook over the past year, according to reports by Axios. The antitrust lawsuits allege tech companies Google and Facebook have taken…
The National Hockey League’s Coyotes have been in Arizona for a quarter of a century. Yet even their front office knows the team has little to show for it. The franchise moved to Arizona in 1996 after playing the previous 24 years in Winnipeg, Canada as the Jets. Since then, the Coyotes have gone bankrupt….
Reddit revealed its Reddit Recap 2021 Wednesday, and cryptocurrency was the star of the show. The company said in a blog post Wednesday, “From r/wallstreetbets and the crash of the One Simple Wish website, to the Battle of the Joshes, in 2021, the most notable moments on Reddit were when Redditors took their comments, comradery,…
This was the second consecutive year where pandemic-related production delays kept many of the previous year’s best shows from releasing new episodes (including The Mandalorian, Ramy, Better Things and Better Call Saul). But the new and returning series that did make it on the air this year more than made up for their absence, leading…
In-house agencies increased their reach during the pandemic and many also grew their teams, according to a recent report from the In-House Agency Forum (IHAF). Even as the marketing industry at large slashed budgets to reckon with the pandemic, in-house agencies managed to proliferate at a 7% growth rate since 2019, demonstrating that more brands…
After launching his own NFT collection, “VeeFriends,” Gary Vaynerchuk has been able to bring his ambitions of building a community around his creative and business passions to life using NFT technology. He sat down with Adweek during Commerce Week to break down NFTs and how they’ll change the future of marketing as well as how…
Customers are able to buy products in-app.
As publishers sharpen their first-party data pitch to advertisers, they’re also benefiting from revenue gains. Pop-culture list-based publisher Ranker is attributing fourfold revenue growth, year-on-year, since layering on more targeting capabilities, thanks to improving audience metrics and making marketer ad dollars go further. Because of the publisher’s content–lifestyle recommendation lists where people have cast over…
“The history and way that adland was set up is archaic, and that’s what we need to disrupt. Optically we’re diversifying our teams, but we haven’t changed the thinking.” So said Bukola Garry, head of diversity, equality and inclusion at Adam&EveDDB. Garry was speaking at a recent roundtable event where Adweek brought together creative leaders…
A fully vaxxed Santa, a gooey kiss and a dancing homewrecker all offended viewers.
The Kohler account was previously held by PHD for seven years.
The musician talks his partnership with LG Signature, his career and the last ad that caught his attention
However you expect to see your career peak, its unlikely to match the same height as that of a group of athletes who performed a 135-meter high stunt to promote Argentinian beer brand Cerveza Patagonia. “The Mountain Intervention” stunt, performed for the Anheuser-Bush-owned beer, saw 10 athletes walk along a 125-meter highline in S?o Paulo…
The London Zoo doesn’t normally make news across the pond, but it did last week when its resident mob of meerkats (Timone, Penelope, Meko, Frank and Dracula) got together to begin counting down to Christmas. And how might meerkats do that? By gathering around what’s possibly the world’s first meerkat Advent calendar. Hammered together from…
As emerging media, from AI to AR, continues to fast-forward the customer experience, marketers are seeing measurable gains in satisfaction and retention. 1-800-Flowers.com president Amit Shah joined Adweek’s Commerce Week to provide insights on how modern consumerism has transformed the marketing funnel and how brands can master it. Planting the seeds for success 1-800-Flowers has…
Stagwell and S4 Capital were active on the M&A front, and MNTN stood out with its own effort.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
