Telling people to avoid its service during the pandemic, wear a mask and not be racist won Uber several Adweek Media Plan of the Year awards. But can the ride-hailing and courier service maintain that message and expand service while avoiding the #deleteUber debacles of its past? Uber CMO Thomas Ranese admits he was once…
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| THE ORIGINAL? Nippon / Japanese Beverages – 2018 Click the image to enlarge Source : Graphis Annual 2019 Agency : Angry Dog (Brazil) |
LESS ORIGINAL Coca-Cola Tokyo 2020 Olympic Games – 2021 Click the image to enlarge Source : EPICA Awards 2021 Agency : Mayer Mc Cann Erickson (Slovakia) |
Media.Monks has merged with creative content marketing agency Miyagi, which will see it form its content practice in Italy. The deal will add to the S4 Capital-owned business and integrate the strategy, creativity and production expertise of Miyagi into Media.Monks, with Miyagi’s staff of 70 based in Milan joining the group. Founded in 2013 by…
Still a hit in print, the weekly chronicle of celebs and ordinary people who make news is set to become the property of a company specializing in informational websites.
After a three-year legal battle, sexual wellness startup Dame will be able to advertise in the New York subway system for the first time, with the brand planning its largest media buy ever, extending throughout the five boroughs. But even though Dame’s campaign, called “Get In Touch With Yourself,” launches today, it could be a…
Chinese ecommerce giant Alibaba completed its 13th annual Singles Day celebration on Nov. 11 with 540.3 billion yuan ($85 billion) in what it calls gross merchandise volume over 11 days. Since 2019–when it sold $38.4 billion in 24 hours–the online retailer has extended the sale to an 11-day period. Last year, Alibaba sold $75.1 billion…
For anyone who has suffered through a painful discussion of a stuffy piece of literature, this book club is most definitely for you: there’s a group dip in the hot tub, a fast-paced ping pong tournament, a live DJ and a free-form karaoke session. But this salon for readers doesn’t completely turn its back on…
Anne Laurenson joined Snap Inc. as its first managing director of global carrier partnerships, and she will be the first executive to lead one of the company’s global teams, including the Americas, from outside of the U.S. Laurenson will be based in Paris and report to managing director, international markets and mobile partnerships Nana Murugesan,…
Still a hit in print, the weekly chronicle of celebs and ordinary people who make news is set to become the property of a company specializing in informational websites.
We are heading for a demographic disruption that will redefine and reshape our relationship with consumers. Imagine a demographic chart with age along the vertical axis and gender left and right of the horizontal. Traditionally, the distribution would take the form of a pyramid, with more young people at the bottom, and tapering toward the…
(TrendHunter.com) These pancake products are sure to delight pancake lovers and range from edible items to non-edible ones.
For those looking to make gluten-free pancakes, Beyond The Equator partnered with Ocean…
(TrendHunter.com) Chicken Salad Chick is ushering in the 2021 holiday season with the debut of a tasty new flavor dubbed: Deck the Holly.
Deck the Holly is a chicken salad dish, but with a festive twist. The new…
(TrendHunter.com) Hardee’s recently began testing a new Smoked Brisket lineup that features tempting dishes such as the Smoked Brisket & Cheddar Angus Thickburger and the Smoked Brisket Biscuit
Currently…
It was a “do you remember where you were when…” moment. Simone Biles had pulled out of most of the Tokyo Games. Not for Covid. Not for a sprain. But to take care of her mental health. When the news alert popped up on phones across America, you could almost feel the collective pause as…
Multitasking is not limited to work–even when watching television, chances are good your attention is split between the plot and a second screen. So where should marketers try to meet these viewers, and during what kind of content? Consumer analytics firm Engine Insights took a deep dive into how U.S. adults are using second screens…
My personal pandemic parenting low point came when my toddler ate a fistful of deconstructed granite from our work-in-progress patio. We were a mere two months into the pandemic, in that awful in-between period when we naively thought, “This can’t go on for much longer.” My husband and I both had been working full time…
After a pandemic year that upended athletics as much as any industry, 2021 saw the gradual return of fans to the sports they love. Tokyo hosted the 2020 Olympics (without spectators) on a one-year delay, professional teams implemented Covid-19 vaccine requirements and safety protocols for players and spectators, and Americans’ engagement with sports–in person, in…
In August 2019, the impossible was captured on video. Millions watched it, slowed it down, paused it to make sense of what they were seeing: a woman nailing a triple-twist, double backflip for the first time in gymnastics history. To pull off the move, 22-year-old Olympic gold medalist Simone Biles had to complete two rotations…
(TrendHunter.com) The Meijer Black Friday Week holiday promo is all set to launch that will help shoppers to get all the products they might be in the market for without having to rush in on a particular day. The week-…
Ms. Mayer reported on Comic-Con and contributed to Book Concierge, NPR’s literary recommendation tool. She gravitated toward science fiction, romance and fantasy.
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