Mike’s Hard Lemonade Is Bringing Some Sweetness to Graffiti Art in Peru

Art can mean many things and is often used as a form of protest, expression or passion. It’s not just in art galleries, either: graffiti art can be transformative and a way for a community to express itself. But some images, as labor-intensive as they are, might not be fit for everyone’s eyes. In an…

Broadway Play "Clyde's" Will Be Livestreamed

The digital experimentation born of the pandemic shutdown is continuing: the final 16 performances of Lynn Nottage’s “Clyde’s” will be streamed, for $59.

Méqui Friday 2021 tem Big Mac por R$ 0,90

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Para a celebração da Black Friday deste ano, o McDonald’s traz a já tradicional Méqui Friday com uma semana de ofertas para os consumidores. Por meio de descontos no app McDonald’s, pelo iFood ou vantagens para quem paga com Mercado Pago, a marca oferece várias ofertas interessantes. Pagando com o app Mercado Pago através do …

Leia Méqui Friday 2021 tem Big Mac por R$ 0,90 na íntegra no B9.

TikTok Shares Its Inaugural Culture Driver List

TikTok shared its first ever Culture Driver list, highlighting 14 collaborations between brand marketers and creators on its platform. A spokesperson for the video creation platform said, “The list underscores the type of creativity and authenticity uniquely possible on TikTok that catapulted brands into the cultural zeitgeist by helping fuel true virality with the community.”…

TikTok TV App Extended to More Smart TV Platforms

The TikTok TV application, which debuted earlier this month in Canada and the U.S. via Amazon Fire TV, is being extended to more smart TV platforms. TikTok said Monday that the app–designed to enhance the TikTok viewing experience on home TVs–is now available for Google TV and other Android TV devices, as well as smart…

Depois de “Alien”, Ridley Scott também produz uma série baseada em “Blade Runner”

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Já se sabe desde o fim de 2020 que Ridley Scott e Noah Hawley preparam uma série situada no universo de “Alien” para o FX, mas a produção pelo visto não é a única inspirada no legado do diretor inglês que acontece no momento. Nesta segunda (22), Scott também confirmou que trabalha em um seriado …

Leia Depois de “Alien”, Ridley Scott também produz uma série baseada em “Blade Runner” na íntegra no B9.

Molly Shannon and Eric Stonestreet Wish Big Lots Shoppers Happy Have-It-All-Idays

Discount retailer Big Lots is extending its BIGionaire campaign with a new holiday spot featuring actors Molly Shannon and Eric Stonestreet. They pick up from actor Retta, who debuted the BIGionaire concept in May, in another ad from agency of record Tombras called “Have-It-All-Idays.” “The holiday season at Big Lots is too much for one…

How These 3 Beauty Brands Are Building a More Inclusive Ecosystem

Organizations across the country pledged over $50 billion after George Floyd’s murder in order to take an active role in dismantling systemic racism. Economic equality (with a focus on mortgages), education, health and culture were some of the biggest areas of investment. And one of the most overlooked areas for investment: Black entrepreneurship. Specifically giving…

After Series A Funding, Candy Digital Names Andre Llewellyn CMO

Looking to diversify its work in the digital collectibles space, non-fungible token firm Candy Digital announced the hiring of Andre Llewellyn as chief marketing officer. “My goal is to make Candy a beloved household name when it comes to sports fandom and digital collectibles,” Llewellyn told Adweek. “This won’t happen overnight because the space is…

Broadway Play "Clyde's" Will Be Livestreamed

The digital experimentation born of the pandemic shutdown is continuing: the final 16 performances of Lynn Nottage’s “Clyde’s” will be streamed, for $59.

Taylor Swift Earns Her Fourth No. 1 in 16 Months With New ‘Red’

“Red (Taylor’s Version)” had the equivalent of 605,000 sales in the United States. On next week’s album chart, Adele’s “30” is expected to reach or exceed one million sales.

Walmart realiza live experimental com capacidade de compra no Twitter

Jason Derulo

Desde sua estreia no TikTok com os eventos de transmissão ao vivo com capacidade de compra, o Walmart dos Estados Unidos investiu na sua participação em outras plataformas, como YouTube e seu próprio site, trabalhando com mais de 20 criadores e anfitriões. E agora chegou a vez de estrear essa função no Twitter. A rede …

Leia Walmart realiza live experimental com capacidade de compra no Twitter na íntegra no B9.

Gala: The Recipe

For the first time ever, retail outlet Gala have entered into the very competitive Christmas ad arena, with a heartfelt film piece titled, ‘The Recipe’. The ad was written and created by agency Verve|Showrunner, produced by 2021 Kinsale Sharks Production Company of the year, Banjoman, and directed by Claire Byrne, with original music from Video Blue.

The story of the 90-second film piece centres around a young girl, who with the help of her father, tries over and over again to recreate her late mother’s famous Christmas cake recipe. Each new baking attempt brings another disappointing result – and another trip to Gala – until she receives a very special surprise gift on Christmas eve.

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Video of Gala – The Recipe

Why Publishers’ Adoption of Twitter Blue Is About More Than the Money

If you ask publishers, the unofficial motto of Twitter Blue is: Come for the revenue share, stay for everything else. Since debuting on Nov. 9, the $2.99 subscription service has enticed more than 300 U.S. publishers to participate in its inaugural launch, luring them in with a variety of perks. The most widely publicized, its…

Scam Spotter’s Awareness Campaign Puts Gift Card Scams Into Cinema-Worthy Action

You’ve likely received the call before: A mysterious voice from an undisclosed office is on the other side of the receiver, informing you that you or a loved one is in serious financial danger. Maybe you were a little late on a loan payment. Maybe your sibling was recently busted in an illegal underground sports…

Barbie Iza: cantora entra para lista de homenageadas do projeto Mulheres Inspiradoras

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Símbolo importante sobre diversidade e inclusão da comunidade negra e empoderamento de mulheres para milhões de pessoas, a cantora Iza acaba de se transformar em uma boneca Barbie única e feita à sua semelhança. Assim, a marca presta uma homenagem à cantora por tudo o que ela representa para as futuras gerações, ao quebrar barreiras …

Leia Barbie Iza: cantora entra para lista de homenageadas do projeto Mulheres Inspiradoras na íntegra no B9.

Fish and Chips—So British That McDonald’s Has Released it… in France?

Is there anything more British than fish and chips? Well, somebody tell McDonald’s as the brand has gone and placed it on its restaurant menus… in France. The world’s largest fast-food chain has released what it describes as “a real hands-free kit” to allow consumers to eat their fish and chips out of a cardboard…

Adweek Podcast: The Young Influentials Creating Change in Their Industries

This week on Yeah, That’s Probably an Ad, we’re chatting about Adweek’s Young Influentials list. Co-hosts David Griner and Shannon Miller are joined by digital editors Chlo? Gold and Colin Daniels to discuss this year’s class of 24 standout honorees from media, marketing, tech and entertainment who are using their influence to change the way…

BET Elevates President Scott Mills to CEO

Twenty-four years after he first joined BET and four years after he returned to the company as president, Scott Mills has become the company’s CEO. ViacomCBS has promoted Mills to BET CEO, it said today. “Under Scott’s leadership, BET has reached new heights with continued commercial success and profound cultural impact during a period of…

Alden Global Capital Bids for Lee Enterprises

The hedge fund, which owns about 200 papers and bought Tribune Publishing earlier this year, bid $141 million for Lee, which publishes 90 dailies.