Dotdash, the digital publisher owned by IAC, announced Wednesday evening that it has reached an agreement to acquire Meredith Corp., a holding company whose titles include iconic properties like People, Southern Living and Better Homes & Gardens. Dotdash will purchase Meredith at a price of $42.18 per share, representing a total transaction cost of $2.7…
People, InStyle, Entertainment Weekly and more than 40 other magazines would become part of the same company as Serious Eats and Investopedia.
The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now. Vevo’s director of U.S. local ad sales Liz Baxter and…
Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work. “Today’s CMOs demand that his marketing model has best in class art to complement world-class science,” said Bob Kantor, CEO of Dawn Modern Marketing, a…
USA Network has teamed up with retailers QVC, HSN, Macy’s and Lowe’s for its new live shoppable competition series, America’s Big Deal. Top line The series, hosted by Access Hollywood’s Scott Evans and premiering Oct. 14 at 9 p.m. ET, features participants selling their products live on-air to home viewers, powered by NBCUniversal’s One Platform…
The pace of mergers and acquisitions in the ad-tech sector has gathered a furious pace in 2021, with today’s announcement that Twitter is to divest MoPub arguably the most high-profile deal of 2021. Top line Twitter has agreed to sell its ad-tech platform MoPub to AppLovin for an agreed fee of $1.5 billion in cash,…
Depois de meses de boatos, o Telecine nesta quarta-feira confirmou ao Metrópoles que o Telecine Play vai encerrar atividades. Ao veículo, a companhia escreve que a manobra é feita “com base em decisões técnicas e estratégicas” e também acompanha a migração de todo o conteúdo do serviço para a concorrente Globoplay, com quem o Telecine …
Leia Telecine anuncia fim do Telecine Play e migração de conteúdo pro Globoplay na íntegra no B9.
A fim de “respeitar a privacidade e a dignidade humana”, o Parlamento Europeu votou a favor da proibição total da vigilância biométrica em espaços públicos. O Parlamento considera que essas tecnologias de vigilância remota alimentadas por IA devem ser usadas para monitorar os cidadãos apenas quando suspeitos de um crime, uma vez que têm grandes …
Leia Parlamento Europeu vota a favor da proibição da vigilância biométrica em espaços públicos na íntegra no B9.
Bananas come in all shapes and sizes, and that might be the fatal flaw of the “banana for scale” meme–you have to see a banana in person to know how big it is. A banana could be small enough to fit in a lunchbox… or it could be 40 feet tall. With its recent “Banana…
A Twitch nesta quarta-feira (6) sofreu um vazamento de dados por um grupo de hackers, que afirmam ter todos os dados da plataforma desde sua criação. Os dados estão sendo divulgados aos poucos pelos autores no 4chan, com um arquivo de 125GB já liberado para acesso do público, e foi confirmado pela companhia em suas …
Leia Twitch sofre vazamento massivo de dados, incluindo pagamentos de streamers e código-fonte na íntegra no B9.
The thrill of unboxing has gone to the dogs. BarkBox, the subscription-based seller of dog toys and treats, has been going the extra mile to reveal how its products are made. After all, dog parents want what’s best for their fur babies. Therefore, a higher level of transparency and openness is required to maintain and…
Os vazamentos e o testemunho de Frances Haugen no senado dos EUA continua a afetar o Facebook. Nesta quarta-feira (6), o Wall Street Journal reporta que a companhia de Mark Zuckerberg vai reduzir a velocidade do desenvolvimento de grande parte de seus produtos para conduzir uma “revisão de reputação” geral, uma que envolve grupos de …
Leia Facebook desacelera desenvolvimento de produtos para “revisões de reputação” na íntegra no B9.
Kelly Campbell, the former president of Disney-operated streamer Hulu who abruptly left the company on Monday, will now be heading up another streaming service–Peacock–NBCUniversal said today. Campbell will join the company in November as president, heading up Peacock’s streaming business and working with leadership across NBCU’s television, film, news and sports divisions on Peacock live…
The 25th installment of the Bond franchise has brought record-breaking numbers of people back to British movie theaters, but pressures on the industry continue.
Under new ownership, the online publication aimed at younger readers unveiled a revamped version of itself on Wednesday.
Anunciada em fevereiro pela Nestlé, a versão vegana do KitKat chega ao Brasil neste mês de outubro. O Kitkat V traz apenas ingredientes à base de plantas na composição, e é feito para todo mundo que gosta de experimentar algo novo. O produto foi lançado globalmente e agora chega ao Brasil em edição limitada. “Sem …
Leia KitKat vegano chega ao Brasil em edição liitada na íntegra no B9.
Food brands in the U.K. are being forced to rapidly change how they market their products, due to a new set of legal restrictions on advertising anything which contains high fat, salt and sugar content (HFSS). These rules have caused major anxiety across marketeers, producers and media owners as the changes to the marketing playbook…
As the holiday season nears, publishers are hoping to translate an uptick in consumer spending into ecommerce gains that will bolster their final quarter figures. Predictions from retail analyst firms Bain, Deloitte and Mastercard SpendingPulse all predict retail consumption will rise by at least 7% in November and December compared to last year, totaling nearly…
A top executive from a Fortune 500 company and a celebrated high school teacher walk into a bar. Who would most likely be considered the successful one? If the definition of success relies on a number of well-known, income-based lists, the executive would easily snag the title. But subjective concepts like success and even wealth…
Facebook, Instagram and Messenger From Facebook are marking the Oct. 15 release of Halloween Kills, the newest film in the Halloween franchise, with a Movie Mate experience tailored around the 2018 version of Halloween. The Movie Mate features Jamie Lee Curtis, star of the Halloween franchise, and it enables users to stream the 2018 film,…
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