Consumers are obsessed with historical dramas, and there’s a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from Bridgerton prove to be beautifully cathartic distractions from reality. But in some ways, society has remained stagnant since the days of women hiding their secrets under elaborate wigs and far-reaching petticoats. One…
The National Basketball Association will tip off its 75th anniversary season Tuesday, Oct. 19, and Snapchat will enter its seventh year as a partner of the league with 360-degree cross-platform interaction for Snapchatters. Snap Inc. said in a blog post Tuesday, “We are a week away from the 75th anniversary season of the NBA, and…
Marketing research by Nielsen has firmly established that most consumer decisions are memory-based–you just remember favorite ads and brand campaigns. They’re funny, clever, on point and thoughtful. Creativity can entertain, delight and inspire. But it’s the long-term investment in a strategic approach that can move and maneuver brands and their behavior, especially during a time…
Facebook Reels allows users to add visual effects to their Reels before and after they record a video. For instance, one effect may make it look like glitter is moving around the screen. Our guide will show you how to add effects to your Facebook Reels. Note: These screenshots were captured in the Facebook application…
David Kennedy, half of the duo who launched famed agency Wieden+Kennedy, died Sunday at the age of 82. Kennedy was born May 31, 1939, in Kansas, into the third generation of wildcat drillers. He grew up in the oil fields of Oklahoma, Colorado and other states along the eastern front range of the Rockies. He…
The author of “Beautiful World, Where Are You” turned down an offer from an Israeli publisher to translate the novel to Hebrew, citing her support for Palestinians “in their struggle for freedom, justice and equality.”
MassMutual marked its fourth year as the official life insurance and retirement planning partner of the National Hockey League with a new spot featuring Alex Ovechkin and Nicklas B?ckstr?m of the Washington Capitals along with Ovechkin’s wife, Nastya. Grey developed the spot in partnership with MassMutual, the NHL, the National Hockey League Players’ Association and…
Here’s some good news if you missed out on the first-ever Play-Doh for adults, which sold out on Amazon within 24 hours last year: Parent company Hasbro has done it again. This time, however, grown-up Play-Doh has a decidedly nostalgic twist: the ’90s. “Think the ’90s are over? Like, as if!” the product description reads….
Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels–Hope United. Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell…
Business directory and crowdsourced review forum Yelp released several updates and features Tuesday with an eye toward differentiating the experience for home, local, auto and professional services businesses on its platform. Yelp said businesses across nearly 500 categories have enabled its Request a Quote feature, sharing as examples that lawn services saw a 35% rise…
To celebrate the United Nation’s annual Day of the Girl, Lego has released a campaign to recognize the important contribution women will make in the future through a series of films celebrating the ambitions of young girls today. The #girlsareready campaign aims to remind audiences that a girl can do anything they set their minds…
Once the archetypal newsletter-centric publisher, theSkimm today announced its latest plans to evolve beyond email. The publisher is launching its third podcast, a free, weekly product called Pop Cultured, which will release 30-minute episodes every Tuesday that offer a nuanced exploration of the buzziest pop culture items of the week. Helmed by veteran producer Bridget…
Over the past year, the popularity of independent agencies has grown rapidly as speed, flexibility and outside-the-box creativity continue to be top priorities for brands looking to meet their target audiences where they are. Josh Fajardo, director of media strategy at digital payment network Zelle, and Brian Rappaport, founder of boutique out-of-home agency Quan Media…
Noah Wunsch founded Ruby, a sugar-free, hibiscus water alternative, while looking for a way to naturally remedy his sweet tooth. The brand’s goal is to reduce sugar consumption in America in a fun and accessible way. The Ruby team launched the Rubyverse, an illustrated universe with characters and storylines, to expand the Ruby community and…
Creative industries are in the midst of an intense fight for talent as today’s most strategic, inventive minds have more career options than ever. Leaders from some of the most admired independent agencies joined Adweek’s Elevate: Independent Agencies summit to share their experiences, ranging from diversity to recruitment and retention, and explain why creatives are…
Historically Black colleges and universities have what companies increasingly want. But brands have to put in the work–and show receipts–to get it. Since the murder of George Floyd by a Minneapolis police officer in May 2020, marketers have been looking for ways to link their clients’ brands with underserved communities and social justice initiatives. Marketers…
“Putting the finger on the sore spot” seems to be the slogan of this campaign that confronts different positions on the environmental issue and opens the debate on whether commercial, ideological and institutional information is reliable.
Social networks have created a new consumer profile: “Keyboard Activists”, people who express their position, behaviors and habits hoping to gain clicks and followers thanks to it.
The campaign makes a scathing criticism of products and people and seeks to raise awareness about the information we consume and invites us to dig deeper, investigate and not replicate the false information that is published every day.
With a total of 7 capsules that touch on different key points in the environmental process, the Cyclonomy channel tells in detail an untold truth about materials such as plastic that have been demonized and condemned without giving them a chance to defend themselves.
Porsche wants to promote their pre-sale customization options that would suit all characters and personas. We created a simple film in a gaming context. to show how easy it is to create your own character.
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