Fox Sports has a new ad sales chief: Mark Evans has been named evp of ad sales for Fox Sports. He’ll be stepping in for Seth Winter, who will retire in February, after spending more than 40 years in ad sales. In the role, Evans will oversee all ad sales for Fox, FS1, FS2, Fox…
You’ve heard of experiential marketing … but what if you add the theme of mystery? A play on the human instinct to solve problems is just what makes bidet and toiletries company Tushy a creative disruptor, not only in their unique category but the entire industry. Pull up your Marketing 101 books, and flush them…
Snap Inc. CEO Evan Spiegel unveiled the new Quick Tap to Snap feature for Google’s Pixel 6 smartphone at the tech giant’s Pixel Fall Launch event Tuesday. The partnership marks the first time Snap has created a camera mode version of Snapchat that is accessible directly from the lock screen of a smartphone, and it…
A situação na Netflix segue tensa por conta de “The Closer”, especial de comédia de Dave Chappelle que gera debates sobre as piadas de cunho transfóbico. Depois de submeter uma carta de intenções no começo da semana, um grupo de funcionários do serviço de streaming deve realizar nesta quarta-feira (20) uma paralisação e passeata em …
Leia Ted Sarandos reconhece que Netflix errou no tratamento dos funcionários sobre especial de Dave Chappelle na íntegra no B9.
When Ivy Everett got laid off from her job in August, she was unsure of where or how to make the announcement. Everett had only been working in her previous role at IT consulting company Cognizant for three months, and her position didn’t survive the company’s latest round of budget cuts. When Everett turned to…
When Panda Express noticed franchises without a drive-thru were struggling, the brand sought to spur online delivery orders by connecting to customers’ offline mailboxes with direct mail. The ultimate goal is getting those same customers to order online or via its app, since the valuable first-party data it provides is the key to developing long…
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]
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O Facebook deseja promover uma reformulação na marca para refletir seu foco na construção do “metaverso”. Ou seja, para quem pensa na rede social e todos os males que ela pode promover, a ideia segundo o The Verge é mostrar que a empresa vai muito além, e o Facebook se tornaria apenas mais um dos …
Leia Mark Zuckerberg planeja rebatizar o Facebook (a empresa) na íntegra no B9.
Who’s ready for another holiday season in a pandemic? Most Americans, it seems. That’s according to Adobe Analytics, which released its latest Digital Economy Index Wednesday morning. The report projects online sales will hit $207 billion in the U.S. during the 2021 holiday season, a 10% year-over-year increase. “That is smaller than in the past…
People already had the ability to view products directly in a WhatsApp business profile, and the Facebook-owned messaging application added catalog collections to the mix Wednesday. Businesses can now organize items in their catalogs by category, making it easier for potential customers to find what they are looking for without having to browse through long…
With fewer people in a hurry to rush out the door in the morning during months of quarantine, sales of eggs, bagels, fruit and pancakes have seen a lift. “Breakfast is back, and oatmeal is as relevant as ever,” said Kristin Kroepfl, vp of marketing and CMO of Quaker Foods North America, a division of…
Controversial microbrewery brand BrewDog has relaunched its golden can campaign despite seeing messaging for it banned by the Advertising Standards Authority (ASA) over claims they were misleading. The campaign began in November 2020 with a tweet from the company announcing that it had hidden 10 “solid gold” cans of its Punk IPA within 12-packs for…
(TrendHunter.com) Sony’s conceptual floating homes predict a grim future based on the increased climate crisis. It is said that by 2050, many people around the world will make up a population of climate refugees….
When most of your time spent with others is on digital platforms, is your digital identity a better representation of who you are than your physical identity? As we look towards the future, our avatars will play an increasingly important role in how we enter the metaverse and how we represent ourselves there. “The purpose…
Business directory and crowdsourced review forum Yelp released its data for the third quarter of 2021 on businesses in the U.S. that temporarily closed due to the pandemic and have since reopened. Yelp said that as of Sept. 30, 85% of businesses in the U.S. that were temporarily shuttered by the coronavirus had reopened their…
In its second year in a hybrid format, The New Yorker Festival generated its second-highest revenue ever. This trailed only its 2019 event, which was the 20th anniversary of the festival and attracted 20,000 in-person attendees. This success points to the future validity of hybrid events for publishers, despite some of the difficulties in the…
Pinterest plans to unveil several new products and features at its second annual Creators Festival Wednesday. A Pinterest spokesperson said in an email, “For brands, these new features will make Pinterest more shoppable than ever before, enabling visual search on video content for the first time. For creators, these new features will empower them to…
TikTok has developed its own approach to home-design content: Skip over the home to obsess over the objects inside.
What could spark conversation more effectively than a mysterious nosebleed plaguing the internet? Don’t worry, nobody was harmed–it was all just an elaborate stunt by Apple TV+ to kick off the premiere of its new show Invasion, which arrives on the platform later this week. On Oct. 17, some of Twitch’s well-known “Just Chatting” streamers…
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