We might be a year-and-a-half into the pandemic and working remotely, but many employees still feel the need to prove they’re actually working. Patrick Holly, executive creative director of the freelancing platform Upwork, encouraged managers to end that way of thinking and let the actual work speak for itself during the Using the Hollywood Model…
Fewer adults in the U.S. are getting news from social media sites often or sometimes than in 2020, according to a recent survey by Pew Research Center, with Facebook seeing a more dramatic decrease than the norm, while TikTok bucked the trend and posted an uptick. The think tank surveyed 11,178 U.S. adults from July…
It was a big night for streamers at the 73rd Emmy Awards, but it was also, surprisingly enough, a victory for good old-fashioned broadcast television as the new TV season kicks off. The CBS telecast of the annual awards show, which was also simulcast on Paramount+, drew 7.4 million viewers, up 16% from last year’s…
What happens when one of the world’s most brain-bending art companies partners with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse”? You get the universe’s first transdimensional travel ad, obviously. And it’s almost exactly as odd as you’d expect. With Meow Wolf’s “Get Out and See the Worlds,” W+K Portland…
The Lego brand has stood the test of time as one that encourages play and fires the imaginations of children (and many adults still) all around the world. Its latest advertising campaign aims to continue its “Rebuild the World” focus in an effort to encourage people to work together to overcome their challenges. The new…
Uncertainty has been the one constant during the pandemic. It isn’t enough for travel and hospitality companies to know a customer’s demographic details; they have to know the customer much more completely. Heading into the holiday season, travelers are booking later than ever and acting in ways that hotels, airlines, car rental companies and cruise…
(TrendHunter.com) The conceptual ‘ODNY.BOX’ food storage system has been designed by Yoonji Park as a solution for the modern kitchen that will provide inhabitants with a dedicated spot to store leftover…
The company had denied that its executives lied or knowingly made misleading statements.
Target wants you to know that you can help support “hundreds of diverse entrepreneurs nationwide” when you shop at its stores and website.
First campaign from newly-appointed AOR Mojo Supermarket pranks agencies, store owners and influencers to promote one of the key ‘benefits’ of vaping.
O último domingo (19) foi noite de Emmy Awards e, para a surpresa de ninguém, o Twitter foi dos principais canais usados pelo público para comentar a premiação maior da TV estadunidense – em especial os brasileiros. De acordo com levantamento da própria plataforma, o país ficou atrás apenas dos EUA no ranking de territórios …
Leia Brasil foi o segundo país que mais usou o Twitter para comentar o Emmy (e a derrota de “WandaVision”) na íntegra no B9.
Xerox Holdings Corporation has shifted Deena LaMarque Piquion from its Latin America operations to its top marketing position as the company expands its global and digital reach. Piquion had served as senior vice president and general manager of Xerox’s Latin America operations since 2019, and brings 20 years of combined sales, marketing and operations experience…
PepsiCo-owned sugar-free soft drink brand Pepsi Max has begun a multiplatform campaign to promote its new move to introduce 100% recycled plastic bottles across its on-the-go range in the U.K. The introduction of the recycling of 500ml and 600ml plastic Pepsi Max bottles is the first stage of the intention to roll out further to…
(TrendHunter.com) National Cheeseburger Day has arrived and Nathan’s Famous created a new Bacon Cheddar Cheesy Burger just for the occasion.
National Cheeseburger Day is celebrated on September 18, and this…
The roles include two new deputy managing editors and a number of positions for other editors as the news outlet expands its national and international coverage.
The rapper’s latest album repeats at the top of the Billboard 200, and Kacey Musgraves’s “Star-Crossed” opens at No. 3.
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow incumbent Publicis Groupe for the account. To service the client, Omnicom is creating Team X, a dedicated unit that will handle all facets of the brand’s global communications, including creative, CRM, media, digital and more…
Fashion brands often position themselves as a way to encourage self-expression. PVH Corp.’s Tommy Hilfiger is building on that idea with a “Pass the Mic” campaign encouraging people to share their goals on social media. Tommy Hilfiger enlisted six actors and musicians including In the Heights star Anthony Ramos, Yara Shahidi, Jack Harlow, Grammy-winning singer…
American Eagle Outfitters didn’t wait on the sidelines after the National Collegiate Athletic Association relaxed its sponsorship rules, launching the #AEAthleticDept program to work with student athlete influencers, the retailer’s CMO Craig Brommers revealed exclusively to Adweek. The launch coincides with the start of football season, and the brand has fittingly brought on board Kedon…
A new campaign from Mars Petcare brand Temptations plays on some pet owners’ most irrational fear: that their cat might try to eat them. The ads, which promote Temptations’ limited-edition Tasty Human MixUps treats, come with a warning as ominous as the product name: “treat your pet with Tasty Human treats, before they treat themselves…
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