Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice…

Twitter Introduces Updates to Cut Down on Pixelated Videos

After several upgrades to how images are displayed on its platform, Twitter has turned its attention to video. The company said in a Twitter Support tweet that updates it rolled out will make videos uploaded to Twitter appear less pixelated, improving people’s viewing experience. Some good news: we’ve made updates to improve video quality. Starting…

Why data will change health care as we know it

Big-data analytics via multiple health-data records can provide clinical alerts for serious medical conditions, making a real difference and saving lives.

“Nove Desconhecidos” faz bem em se apegar à psicodelia enquanto retrata a era coaching

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? AVISO: Este texto contém SPOILERS da minissérie, inclusive de seu último episódio. “Nove Desconhecidos” chegou aos Estados Unidos como uma adaptação do livro homônimo escrito por Liane Moriarty, autora já conhecida por outro sucesso literário que também virou série: “Big Little Lies”. Produzida originalmente pelo Hulu, a minissérie bateu um recorde de audiência expressivo no …

Leia “Nove Desconhecidos” faz bem em se apegar à psicodelia enquanto retrata a era coaching na íntegra no B9.

? Criptomoedas meme, um estranho fenômeno a se tomar cuidado

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As criptomoedas nasceram e ganharam o mundo através do Bitcoin, mas ela não é a única representante da categoria de ativos digitais e descentralizados. Há diversos tipos de moedas baseadas no mesmo princípio de blockchain, todas com origens próprias e muito distintas dos fins nobres e misteriosos da antecessora – e é claro que nessa …

Leia ? Criptomoedas meme, um estranho fenômeno a se tomar cuidado na íntegra no B9.

Gen Z Wants to Co-Create the Metaverse. Here’s How Brands Can Make That Happen.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users…

3 Reasons Marketers Should Take Note of Google’s Newsletter Effort

Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice. News broke last week that engineers working at Google’s in-house incubator, Area 120, have developed a product called Museletter, which will allow users to create a public-facing Google profile that they…

Twitter’s Sarah Personette Talks All Things Brand Safety

Twitter chief customer officer Sarah Personette took to the Brandweek “stage” this week to discuss the social network’s commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy. “The health of the conversation became our No. 1 priority about four years ago,” Personette said. “This…

Jennifer Lopez Says Creatives Are ‘Scarce Assets’ With Unique and Valuable Skills

Jennifer Lopez, like aspiring artists before her, heard early in her career that talented people were “a dime a dozen” and that, sooner rather than later, someone “younger and better” would come along to capture the public’s attention. Lopez, speaking during the final day of Brandweek, poked holes in that outmoded way of thinking by…

How To Choose The Best TikTok Influencer Agency For Your Brand

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As TikTok rose to be the ultimate marketing powerhouse, finding the right TikTok influencer agency has become an essential component of your marketing strategy. With influencer marketing success at an all-time high, TikTok legitimately became the go-to platform to generate online engagement and leverage viewership that increase overall marketing reach. From startups to large-scale companies and brands, people use TikTok to create interest and grasp consumer attention. This article will give you everything you need to know about TikTok influencer agencies and why you should have one today.

What Is A TikTok Influencer Agency?

In case you didn’t know, the global influencer market more than doubled between 2019 and 2021 and grew from 6.5 billion to 13.8 billion dollars in just three years. This only means that the need for TikTok influencers will continue to grow even amidst this global pandemic. Because brands and companies want to maximize the potential of TikTok, many would choose to find a reputable influencer agency that can be vital in the success of an influencer marketing campaign.

An influencer marketing agency is an organization that facilitates and creates influencer marketing campaigns with brands and social media influencers. This type of agency excels at conceptualizing, tailoring, and optimizing campaigns for marketers and brands. They have the expertise in guiding brands towards the best practices and strategies to attain their marketing goals. Among the services offered are campaign construction, campaign optimization, contracts, content review, and more.

Influencer marketing agencies work with both influencers and brands that makes activating an influencer marketing campaign more efficient. Since these campaigns come in different shapes and sizes, influencer marketing agencies can employ various ways to leverage influencers’ online and offline engagement.

An influencer marketing agency maintains strong relationships with influencers and brands to create and then execute campaigns for optimal results for both parties. This enhances goodwill and strengthens the working relationship.

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Why Should I Work With Influencers On TikTok

If you aren’t yet, you should be working with TikTok influencers because there’s no denying the power they have in how they can market commercial messages and share their value propositions with their followers. This is such an effective influence you can tap for your brand.

Did you know that TikTok’s average influencer engagement rate in the U.S. alone is 18%? If you collaborate with an influencer, you’ll have the opportunity to raise your brand awareness and build your credibility effectively. Influencers know how to deliver your message to a dedicated audience because they understand their followers deeply. They know what to post and when to post to get the full attention of their followers.

Collaborating with influencers is also a cost-effective marketing method while helping your brand get the traffic you need. Influencers can help get you the organic website to your social media pages and your website, improving your SEO ranking. Also, influencers help you generate potential high-quality leads and help you establish business connections.

Finally, since TikTok users trust influencers, hiring the right influencer for your campaign will help accomplish your goals.

Top Things To Look For When Choosing A TikTok Influencer Agency

When looking for a TikTok influencer agency, it’s essential to consider a few things before hiring one.

Cost Of Working With Influencers

Many Tiktok influencer agencies have lists of trusted influencers with whom they partner for their clients’ campaigns. But it’s important to know the pricing they’ve set for influencers in their roster.

Once you know of the agency’s rates, you can verify these numbers through a TikTok money calculator. This helpful tool calculates how much revenue a particular influencer might be able to pull in. This way, you’ll know if the pricing set by the agency is reasonable.

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If you’re on a budget, it’s best to look for agencies that usually work with clients of your budget and size and one that specializes in your type of industry. You must choose an agency that’s aligned with your influencer marketing campaign needs and budget.

Is It TikTok Specific?

Before hiring an influencer agency, find out about their work processes and check if they’re TikTok specific. You can ask yourself some questions like:

  • Does the agency work with influencers who gained fame on TikTok or from other platforms?
  • Do they base their influencer matching process on TikTok analytics?
  • Does the agency specialize in crafting marketing campaigns specifically for TikTok?

The agency you choose should have enterprise agility that’s willing to communicate how their processes are rooted in TikTok principles and best practices.

Who They Market Their Service Towards

Finally, before deciding which TikTok influencer agency to hire, do your research on what types of campaigns they’re experienced with. Have they achieved success in implementing popular influencer marketing strategies for their clients’ brands? Who do they market their services to? Which target audience did these campaigns have the most engagement with? Which niche have they done successful campaigns for?

An influencer agency will have a dominant client base: luxury brands, fashion brands, sustainable brands, lifestyle brands, sports brands, music brands, wellness brands, and more. Just be sure you’re choosing the agency that understands your specific niche and needs.

Top TikTok Influencer Agencies In 2021

More and more marketers are joining the bandwagon in finding a TikTok influencer agency that will meet their marketing goals. That’s because in-house execution is complex. Either you work with the wrong influencers, struggle to engage with them, or end up overspending for an influencer marketing campaign that doesn’t suit your goals. We put together a list of the top TikTok influencer agencies to make running your campaigns easier for you.

1. Socially Powerful

Socially Powerful is a global influencer marketing agency that offers a complete end-to-end agency service, one-off activations, or long-term influencer programs. They’ve partnered with big names across the USA, UK, Europe, China, UAE, and others through their global campaigns. Huawei, Hyundai, Toyota, The Body Shop, Doritos, Sensodyne, Timberland, and Evian are among their list of clients.

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From influencer marketing, social strategy, social video, content distribution, community management, SEO, and web design, Socially Powerful promises to achieve outstanding ROI. Since they recognize that every brand and audience is unique, each social platform requires particular kinds of conversations to stand out. This is why they deliver social marketing campaigns across all platforms like YouTube, Facebook, Instagram, Snapchat, TikTok, Twitter, LinkedIn, Podcasts, and more. Where there’s attention, they go.

2. Influencer Marketing Factory

Influencer Marketing Factory helps brands get in front of Gen Z and Millenials through out-of-the-box tactics that the founder, Alessandro Bogliari, learned as a growth hacker. Instead of pushing PPC campaigns, the Influencer Marketing Factory worked more on SEO, data scraping, partnerships, and other tactics used by SaaS businesses but rarely by Marketing agencies.

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Their services include setting KPIs, defining the target audience, influencer identification, influencer contracting, content creation, and tracking results. Influencer Marketing Factory built its credibility through affiliate marketing, digital marketing, conversion optimization, content marketing, SEO, email marketing, social media marketing services, mobile and app marketing, and more. To date, Influencer Marketing Factory has worked with brands like Google, Facebook, Universal Music Group, Unilever, Amazon, Warner Music Group, Sony Music, UnitedHealth Group, Bud Light, Dunkin, BenQ, Chips Ahoy, Hilton, Hasbro, Pentel, Mountain Dew, Envato, Post-it, and more.

3. ClicksTalent

ClicksTalent is a TikTok influencer marketing agency that specializes in music and brand sponsorships. They are a “new age” talent agency that does things differently, capitalizing on building close and personal relationships with their clients and influencers.

ClicksTalent has been working with TikTok and TikTok influencers longer than other agencies and has gained leverage by partnering with apps – something that other agencies who work on TikTok alone don’t have.

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With over 1,000 influencers from more than 40 countries, they offer companies the perfect combination of influencers and deliver high-quality, professional viral content. Clicks Talent has worked with social media platforms, record labels, brands, and apps. Among the most prominent names include TikTok, Hollywood Records, Columbia Records, Manscaped, Filmora, Atlantic Records, Dial, Sony Pictures, Match, Armada, and more.

4. Obviously

Obviously guides marketers through the process and tailor each campaign for business requirements. The unique campaigns and innovative marketing plans they design are personalized for your brand or company needs through a dedicated team, updated technology updates, and an extensive network of top influencers who are more than ready for the next project.

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The platform Obviously uses evolves as influencer marketing advances. You can use this single platform to view all influencers in the network and monitor the content they produce for your brand or company. Brands they’ve partnered with include T-fal, Honest Beauty, Banana Phone, Free Fire, Ulta Beauty, and Lyft.

They transform your TikTok through end-to-end services that include creative strategy and ideation, influencer management, music composition and licensing, content creation, product seeding and sampling, viral hits, paid amplification, licensing and usage rights, and reporting and analytics.

5. The Influence Agency

The Influence Agency offers influencer marketing services, content strategy, video marketing, social media marketing, intelligent SEO, paid media strategies, web development, and web design. They’ve done projects with Sony, Ford, GMC, Chevrolet, Infinity, and more.

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The Influence Agency prides itself as one of the top influencer marketing agencies in North America with a database of influencers from Canada and the US across 15 categories: athlete, beauty, cannabis, dads, fitness, gaming, interior design, mom, social activist, tech, automotive, business, celebrity, fashion, foodies, wellness, lifestyle, outdoor adventure, sustainability, and travel.

An exciting event that The Influence Agency has is The Influence Awards, an exclusive digital award that celebrates the creativity and work of content creators across the U.S. and Canada within multiple categories.

Ready To Make Your Decision?

The right TiTok influencer agency can provide complete services from campaign conception and execution to influencer recruitment and campaign tracking. These agencies can help you build good relationships with influencers through special events, which can work miracles if your brand is looking to partner with TikTok influencers for the long term.

Ferrero Hands $350 Million Media Duties Across China, Italy, UK and Ireland to Publicis

Multinational chocolate manufacturer Ferrero has expanded Publicis Groupe’s media duties, retaining the business in the U.K., Ireland and China, while taking on a new brief for its homeland of Italy, worth nearly $350 million in total. The international expansion of Publicis Media’s duties follows a competition for the business of Italian-headquartered and family-owned Ferrero, which…

3 Effective Affiliate Marketing Strategies to Increase Your Earning Potential

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Affiliate marketing is among the easiest and most popular ways to earn money online. It has several benefits and drawbacks that you need to consider before dipping your toes into it.

Even with the saturated market of today, you can still easily be successful in the affiliate marketing business. The only thing you need is to embrace the best blueprints and take a quality approach.

That said, let’s shift your focus to some effective affiliate marketing techniques that can boost your efforts:

1. Coupons

Coupons have managed to be one of the most effective players in the affiliate marketing industry for many years now. A business with online coupons tends to be a very profitable one. If you are a newbie affiliate marketer, you can rely on these coupons to let customers get discounts for great deals on a specific product.

The best part here is that as long as you are helping them save money, you’re going to earn their trust, and they will keep coming back. For instance, in 2019, 31 billion digital coupons were redeemed online worldwide, and digital coupon redemption is projected to rise by 94% by 2022.

2. PPC Advertising

You can always use paid advertising to promote your affiliate programs and grow your business. More specifically, you can grow mailing lists and promote YouTube videos or webinars to perhaps even direct searches on your vendor’s website.

Simply put, PPC advertising is a method of leveraging a search engine to attract highly targeted web traffic to a particular website or landing page. In this business model, you wouldn’t really be playing for the placement of your ads on the search engine’s results page but for each individual click.

PPC can be described as the art of buying and optimizing the perfect ads for every given purchase. For example, when a web surfer types specific keywords in the search bar of a search engine, your ad will pop up among the various ad placement locations through the results page of Google, Yahoo, or Bing.

For instance, if you display PPC ads for your footwear company on your affiliate marketing website and someone who visited your site clicks on this ad, you can earn money from their click. This is pay per click affiliate marketing in action!

3. Write Reviews In Your Affiliate Blog

An affiliate blog focused on reviews is said to be among the greatest places to begin your journey in the affiliate marketing business. Why? As an affiliate marketer, you probably use quite a few tools to get your job done. We also bet that you use many personal products that you could easily become a spokesperson for.

Once you try doing this you can easily launch a website and begin writing about the products you have used and while ones are your favorite. This method is very effective because you’re selling something with your seal of approval.

For instance, ConsumerSearch.com is a review website which helps their consumers by reviewing various products and offering them a chance to purchase these products. These review sites have become very popular among bloggers for their Amazon affiliate websites. It is a great way to talk about products and leave a good review to motivate someone to purchase.

Final Thoughts

As you would have noticed in this article, there are numerous practical strategies and ideas you can implement once you become an affiliate marketer. All of the techniques mentioned in this post are effective in generating a stable flow of commission if they are applied correctly.

Confused about where to start as an affiliate marketer? Check out this affiliate marketing training that shows you exactly how to create & launch your own wildly profitable affiliate marketing business in 30 days and make $5,000 (or a whole lot more) step-by-step… Then scale it to 6-figures and beyond!

5 Plugins To Improve Your Website Speed And Performance In 2021

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WordPress is one of the most popular examples of existing operating systems. Businesses often use it to create and maintain websites that provide information and services. According to a Kinsta study, 40% of Internet websites are built using WordPress. This is quite significant compared to competitors like Wix (1.6%) and Joomla (2.6%) on the website.

Despite the best efforts of teams or individuals to develop rich and “diverse” WordPress websites, there is something that inevitably compromises user experience, website speed, or inadequacy. Caching plugins to speed up the site is as important as a WooCommerce product video plugin for a Woo store to maximize sales.

You might wonder why website speed is important to business and why ensuring website speed should not be avoided.

This article shows you how WordPress users can customize their websites with quick plugins. Caching helps speed up your WordPress site and improve performance.

What is Cache?

A cache is a collection of data that is stored temporarily for quick access. In computers, data is usually stored on a hard drive. Before you can post information, you need to initiate several actions on your computer’s application.

Caching associates this problem with the processing of data that is often required and then stored in temporary storage. This allows computers to access the file quickly.
WordPress websites can also use the same idea of caching to improve performance and speed up your website.

You see, WordPress is a powerful operating system. This means that every time a user visits your website, WordPress pulls information from the data center and goes through a few more steps before placing the landing page on the website. Of the user. Read more about how WordPress works in our article.

This slows down the loading of your website when multiple users visit it at the same time.
Caching allows you to skip a few steps on your WordPress site. Instead of processing the entire page, your cache plugin creates a copy of the page after the first load and then passes the page cache to everyone.

Why is Caching Important

Caching is important because it reduces the load on your WordPress hosting service and speeds up your website. To improve the speed and performance of WordPress, you need proper storage.

A fast website improves the user experience and encourages people to visit more pages. It will also help you increase the engagement and time people spend on your website.
A fast website helps you attract more visitors to your site through regular searches. Google Speed websites are an important good SEO feature to help you improve your search results.

However, let’s look at the best WordPress caching plugins you can use to increase the speed of your website.

1. WP Rocket

WP Rocket is one of the most popular WordPress plugins that manage everyone. Get all the accessories you expect, with many looks you never expected.

All wrapped up of the most commonly used connection links I’ve seen in a plugin like this. Some plugins require you to study the entire course to keep things simple – WP Rocket makes it easier to organize activities than it does.

I like to add features that often require an additional plugin to install. For example, you don’t have to be lazy to load images, aggregate data, and even enter Google Analytics code on your own.

And the ability to eliminate JavaScript execution time can have a huge impact on time-consuming pages and main website themes. WP Rocket is worth looking into if you need a quick cleanup plugin that does all the work right now.

2. Perfmatters

Perfmatters helps you optimize even the smallest parts of your WordPress site. It does not perform page caching, but it is a great option when combined with a caching plugin.
First, Perfmatters can help you get rid of many small changes to WordPress that many websites don’t need. For example, emoticon font, WordPress version number, Dashicons, and more.

These are a few minor changes on their own, but together they can eliminate some unnecessary HTTP requests. It also has a powerful writing tool to load custom JavaScript / CSS on multiple pages. For example, if your link form plugin loads all of its text on the website, you can use Perfmatter to change it so that it can only extract text from your link page. This is another great way to reduce the need for HTTP requests from” websites.

In general, if you use a cache plugin (or your host makes a cache for you), this is a good plugin that offers many small aspects to WordPress performance.

3. NitroPack

NitroPack is more than a WordPress performance plugin; it is a complete speed optimization platform.

The idea behind this is to simplify the operations of high-speed websites. Instead of having to spend a lot of plugins and manually choose what’s best, NitroPack does everything for you.

Just add your site and add it to the plugin. You can decide from which channel you want to get testimonials.

NitroPack will automatically upgrade your” website. It uses global CDN, other cache types, extraction, compression, image enhancement, other production generation (such as SVG), DNS functionality, JavaScript latency, and more.

And all of these optimizations are processed by their servers, which minimizes the use of your services. These changes can shorten the first byte (TTFB) time, reduce baseload, improve core network performance, and more.

You can change the setting to minimize activity, but you’ll see significant improvements in page load time and Google PageSpeed results even with the power set.

4. WP Fastest Cache

WP’s fastest cache, rated 4.9 stars and almost perfect with almost 3,000 reviews, is one of the best and most popular free caches on WordPress.org. Use the checkbox to allow the page to be saved, making it easier to get started.

The best thing about this plugin is its simplicity. You can install it, tick one box, and stand on a jet if you are a complete beginner.

5. W3 Total Cache

W3 Total Cache is another popular free caching plugin for WordPress.org. This is the most important feature-rich caching plugin I have ever used, but it is the most complex one I have ever used. There are many guides about setting up W3 Total Cache, very different from WP Rocket, WP Fastest Cache, or WP Super Cache.

I have to say that if you are a beginner or a regular user, I recommend staying away from the W3 Total Cache and using one of these plugins. However, if you’re a developer or regular partner who wants to understand all aspects of using your site’s cache, this option can be a great option.

Watch live on Oct. 7 at 3:30 p.m. ET: Reinventing the customer experience in the digital-first era

This Ad Age Studio 30 live panel with EY and Thomson Reuters will discuss the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters’ just-launched customer-centric digital initiative.

Watch the newest commercials from Dior, 14 Hands Winery, Burger King and more

14 Hands Winery says, “Find your wild.”

General Mills brand integrations lead to big sales lifts in study

Old El Paso and Honey Nut Cheerios saw sales rise more than 20% from certain placements on TV.

The agency behind that funeral home anti-vaccination ad

Also: BBH USA brings on 11 new hires for its creative department and Lerna/ ‘joins’ the Salvation 

China proíbe transações com criptomoedas

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O Banco Central da China nesta sexta-feira (24) tornou ilegal todas as transações financeiras com criptomoedas, prometendo ainda eliminar práticas de mineração digital do país nos próximos meses. A proibição inclui negociações feitas com serviços no exterior e pretende impedir a circulação de tokens como o Bitcoin e o Tether no mercado. A notícia sem …

Leia China proíbe transações com criptomoedas na íntegra no B9.

Beauty Brands Must Bridge Their In-Store and Digital Media Strategies

Mass market beauty brands spend a lot of time thinking about how to get customers to “the wall” as well as how to engage with them once there. That’s the classic in-store experience. It’s where beauty buffs sniff, sample and draw on their hands as they imagine the possibilities. But the online path to purchase…

Messenger From Facebook: How to Use the A Cardi Party Sticker Pack

Messenger From Facebook added a new sticker pack called “A Cardi Party,” which is themed after recording artist Cardi B. Our guide will show you how to use the A Cardi Party stickers in your conversations. Note: These screenshots were captured in the Messenger from Facebook application on iOS. Step 1: Open a Messenger conversation…