The marketing world is notorious for its buzzwords, acronyms and trending topics. However, many of the “must-know” terms and best practices are already outdated by the time you finally catch on. If your organization doesn’t already have a partnership program, affiliate marketing may be one of those terms for you. You’ve heard it over the…
A vida noturna e a cena cultural são hoje uma das maiores incógnitas do mundo “pós-pandemia”. Olhando esse cenário, a Heineken inicia um movimento em parceria com organizações culturais, propondo uma retomada segura dessas atividades. A ideia é contribuir para que os espaços sociais, sempre presentes na rotina de quem estava acostumado a aproveitar a agenda …
Leia Heineken inicia movimento para retomada da cena cultural e vida noturna na íntegra no B9.
For publishers planning to bring back in-person events this fall, the delta variant has posed an unwelcome hurdle. Group Nine brand Thrillist announced its return to in-person events this morning with a new franchise, the Thrillist Block Party, a celebration of local culture and commerce that will kick off with an outdoor festival in Manhattan’s…
Get to know the 15 marketing and advertising standout execs who will be honored in this year’s program.
Whiskas, the Mars-owned cat food brand, made an entire playlist of music that is scientifically proven to appeal to cats. The music is part of Whiskas’ new global brand campaign, “Purr More,” which is about making cats happier and–by consequence–pleasing their owners too. National Symphony cellist David Teie, who is known for writing music for…
Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,…
USA Today has amped up the features on its crossword app and added a monthly $5.99 price tag, all in an effort to drive new, younger subscribers and keep churn down. “We’re evolving as a media company from a primarily ad-driven model, for decades, to being a customer-obsessed subscription model,” Gannett chief marketing and strategy…
Just last week, the United Nations’ Intergovernmental Panel on Climate Change released a new report predicting how climate change is expected to impact the planet over the next several decades, with more gravity and specificity than any of its previous warnings. As the global economy continues to grapple with the climate risks associated with industry…
Earlier this morning, Adweek announced the winners of its 2021 Brand Genius award. Adweek also announced the recipient of Brand Save, its annual recognition of standout work in the nonprofit sector. This year’s awards will be integrated into Brandweek, a five-day virtual summit for brand marketers that features probing discussions, specialized masterclasses and breakout sessions…
The owners of Seattle’s new National Hockey League franchise wanted to release the Kraken. But the pandemic demanded that the Kraken stay home, stream some shows and order delivery. It’s hard enough to build a new professional sports franchise, fan base and brand under normal circumstances. The Seattle Kraken did so amid Covid-19 and a…
Miami-based multicultural agency Alma knew a thing or two about working in a crisis long before the pandemic. A few years ago, the agency was working on a pitch for Mexican beer company Sol as a hurricane approached Florida. With a lack of power and an inability to go into the office, employees worked remotely…
As ecommerce reached new heights during the Covid-19 pandemic, so too have a bevy of fast-growing platforms that offer shoppers interest-free ways to delay payments on big-ticket items. While buy now, pay later (BNPL) companies like Klarna, Afterpay and Affirm aren’t new, they’ve emerged as a formidable alternative to the credit card industry in recent…
Specialist media company Future PLC has acquired the publisher of consumer and B2B titles such as The Week, Kiplinger and Money Week–Dennis Publishing–owned by venture capitalist Exponent, in a deal valued at 300 million pounds. The deal is expected to be completed by October and includes The Week UK/The Week US, The Week Junior UK/The…
Hashtags and micro-influencers can help business-to-business brands find their audience.
The “Everyone’s Original” campaign for the former Uncle Ben’s is one of the biggest in Mars Food’s history.
Shoe brand worked with publisher Digo and data partner Lotame to test targeting ads using an alternative identifier.
Laundry with purpose, talking tushies—and the pain of pitching.
The alcohol industry has undergone a lot of change over the past few years. From established beer brands that now pull in most of their revenue from hard seltzer sales to the rise of a huge swath of flavored malt beverages and ready-to-drink cocktails (and even NFTs), it’s hard to keep up with an industry…
Red Ventures has turned very specific advice into very big business.
It’s a big week for retail earnings, plus Hearst Magazines launches ‘Celebrate Black: A Virtual Fashion Event.’
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